Innovation distinguishes a leader from a follower. Carlson Rezidor Hotel Group stands out as an innovator that’s setting new industry standards with its next-generation pricing and revenue management approach. Accordingly, Carlson was named as a finalist for the 2012 Franz Edelman Award for its exemplary achievement in leveraging both operations research and analytics to improve the real performance of its business. Carlson partnered with JDA Software to create Stay Night Automated Pricing (SNAP), a next-generation revenue management approach that maximizes revenue by recommending optimal prices based on real-time competitor rates and customers’ willingness to pay. The company’s one-two punch resulted in a consistent revenue premium of 2-4 percent for U.S. properties.