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Linked In – Personal And Business Branding [Autosaved]


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Linked In – Personal And Business Branding [Autosaved]

  1. 1. Your Personal & Business Brands
  2. 2. The Aims for tonight • Present an overview of LinkedIn• Build your profile & Personal branding • Optimise your profile • Adding your Company • Build your network • Marketing your business • Collaborate, Befriend and Follow
  3. 3. Overview• LinkedIn has 135,000,000 users – one new member every 7 seconds!•Over 8 million members in UK•Its primary audiences are businesses and management professionals – You & US•This and Twitter are seen as the two greatest on-line business tools• LinkedIn is FREE to join BUT You will probably need to upgrade• LinkedIn collects data from you so it’s important to be aware of their Privacy Policy
  4. 4. Present the new You..• What’s your destination? – Set Goals• Leverage your points of difference? - Individuality• Develop you narrative – Publish in Summary• Reintroduce yourself – Promote your values• Prove your worth – Get recommendations
  5. 5. “You complete me… (Jerry Maguire)” To be 100 % you need:• A photo (not obligatory but well worth it!) and include your full name• A professional headline – max 120 characters• Current Position – Explain your current role – Name companies to enable effective searches• Past Positions – You can upload your CV• Education – Include University & Schools• RECOMMENDATIONS - 3 at least
  6. 6. Some Good Advice…“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury, Sprouter community manager
  7. 7. A LinkedIn ProfileProfessional Headline Vital to build a Credible impression“One Degree ofSeparation” Education – people do search by schools Clicking here takes you to…
  8. 8. To Add a Company – Go to.. Click Here
  9. 9. Build your company profile Admin Tools and select edit
  10. 10. Optimise
  11. 11. Start connecting• Be bold but selective• Grow your connections organically• Use as a follow-up to face to face• Import your email accounts• Forge partnerships
  12. 12. Marketing your business• Expanded Reach – Create a company page that stands out• Multiple Product or Service Awareness – Company pages allow you to showcase services• Company pages can show recommendations• Products and Services – promote your valued proposition
  13. 13. And the key to this… "Engaging in an authentic, meaningful conversation with consumers will be the keyto marketing success and growth, even if that means acknowledging negative feedback; transparency is paramount.” – Ron Blake, president and CEO of Rewards Network
  14. 14. Growing your business Finding suitable Partners Linked allows you to use the search facilities to identify possible partners who offer you the synergies you desire.• Search companies by product /service• Identify employees you have a connection to• Reach out with a personal message
  15. 15. Conclusion• LinkedIn still remains the major business social media forum• Set aside 10 minutes a 10 to engage• Regular updates and modified profiles keeps you active• Does anyone know anything about Twitter?