A refresher on image design for educators who need to dust off or create new academic content from scratch. Hope this helps educators to think like designers rather than creating PowerPoints that are "advanced note delivery" systems.
All rights reserved
Published: August 2013
You may not copy this book, or any content
from this book --- but you are welcome to
freely spread the word. We hope you enjoy
this book as much as we enjoyed creating it.
Thanks to all these people for their
feedback and suggestions:
Janet Smalley, Kurt Kreuzberger-
Principal of West-Oak High School,
Robert McKinnon, Harriett Templin and
Josh Young- Principal of Walhalla High School
Introduction Page 4
Image Basics Page 9
Image Sources Page 15
Shortcuts Page 18
Images for Design Page 20
Designing Layouts Page 26
Design Effects Page 31
Inserting Images Page 48
Not To Be Forgotten Page 51
Photo Album Page 54
Citations Page 55
About the Author Page 58
Educators... It's that time of year again. Some of us are already back in
school while the rest of us are preparing for the start of a new school
year. New educators are busy preparing or creating their content while
more experienced educators are dusting off and upgrading theirs. In
many instances, this content could include PowerPoint presentations.
Now it's time to ask ourselves the tough question- are my PowerPoint's
the great visual support and tool they really need to be for others to
"get the message" of the content, or will they- " just do"?
When I ask myself that question, I think of it this way... when I'm sitting
at the doctor's office waiting for my appointment, I usually pick up a
magazine to read. I'm sure that many of us do the same thing. I find
that I quickly thumb through the issue looking for something interesting
only to discover that I read the same magazine the last time I was there.
Then the hunt begins... I start "pawing" through all the remaining
magazines in search of something, new, different and captivating to read.
Usually I wind up with a stack of several National Geographic magazines.
I'll start flipping through one until I realize that I've seen this one before...
But that's OK because the visuals are so awesome that I don't mind
looking at them again. That's how PowerPoint presentations should be
Before you use the same PowerPoint's you've used the last few years,
take a realistic look at your visual support. Do they stand the test of time
from when you first designed them, or do they look old and outdated?
If your answer is... they're just as good today as they were five years ago,
then you're all set and you don't need to read this ebook any further.
If you think it's time for an update, then you need to CONSIDER using
approaches, design techniques and concepts found in this ebook that
might help you design improved visuals.
Remember, when it comes to PowerPoint, just because you can do it,
doesn't mean you should! All the slides you design should be purposeful!
When I design my slides, these are ten design techniques, approaches or
concepts I consider when incorporating images:
Use full bleed images
Choose / create images that will interest the audience
Look and re-create current print and television designs
Turn text into graphics / images
Make visuals "attention getting"
Stay away from poor clip art
Make slides that are aesthetically pleasing
Consider using layout techniques
Make visuals memorable
And most of all... Think like a designer
Be on the lookout for additional ebooks dealing with other design
considerations when reworking PowerPoint presentations. Future ebooks
will deal with the topics of: typography, color, animation/transitions,
data, autoshapes and multimedia.
Until next time...
The JPEG is at its best on photographs and
paintings of realistic scenes with smooth
variations of tone and color.
GIFs are suitable for sharp-edged line art
(such as logos) with a limited number of
PNG’s should be used on photos where
some transparency is required. Because
of this transparency feature, it’s a good
replacement for GIF’s.
1024 X 768
Aesthetically speaking… when you have to alter an
image, making a larger image smaller is easier than
making a smaller image larger. The key to success is
starting with more image information than you need.
What could happen when making smaller images larger…
PC screen resolutions are 72 DPI (Dots Per Inch).
MAC screen resolutions are 96 DPI.
104 DPI for an image gives you info to work with.
DPI’s of an image that are more than 104 just
increases the final file size of the PPT, not improve
Jing… A FREE Screen Capture program from TechSmith
There is an alternative to
JING built right into PPT called
“Screenshot”. “Screenshot” is
found on the INSERT ribbon
and allows you to choose the
screenshot you want to insert
on your slide. Once inserted,
you can enhance the image
just like any other picture.
3 Image manipulation shortcuts…
(with image selected)
Hold down “SHIFT” and drag from bottom right corner (never from
sides or bottom) towards upper left corner… resizes proportionally
Hold down “CTRL” + “SHIFT” and drag from bottom right corner
towards upper left corner… resizes proportionally to center
Select “CROP” tool from Image format ribbon…
selection dots change to lines. Moving lines removes
a portion of the image from view, not from the image.
This can be reversed if you change your mind!
Crop to Shape: This will
crop the selected picture
into the shape you have
chosen. Just click away
from the selected shape
once you are done to
A full bleed image extends or "bleeds" over the edges of a page.
A full-bleed image does not show borders or white space. Be sure
to keep important items in your photo away from these edges.
What are “Postage Stamp” images?
Postage stamp images are smaller
images that don’t entirely “fill up”
the entire slide. Their name comes
from the idea that when compared
to the size of the slide, it resembles
a postage stamp.
What are photo objects?
Set Transparent Color
Sometimes an image isn’t on the
same color background you want to
use as your slide. By using the
“Set Transparent Color” tool, there’s a
good chance you can eliminate all of
the color so the object will look like it
belongs on the background color you
want to use. With the image selected,
choose the format ribbon, color and the
tool will be at the bottom of the menu.
click on the color you want to remove and
Remove Background: is an
option that lets you
remove the background
from an inserted picture.
This is great if you want to
remove a sky, a wall, any
backdrop or something else
in a photograph so that the
slide background shows
Although it doesn’t have all the bells and whistles like
Photoshop… chances are it will do much of what you
need to do when enhancing or altering images.
Besides that… you can access it online and it’s FREE!!!
Go to www.pixlr.com
Here, a rectangle has been divided horizontally and
vertically by four lines. Photographers and
cinematographers have dubbed the intersections of
those lines power points, shown by the red circles
here. The rule of thirds states that the centers of
interest for any rectangle lie somewhere along those
lines / intersections.
The Rule of Thirds
Rulers in PowerPoint are typically located on the top
and left parts of the active slide, and by default might
not be visible at all. It’s a great idea to make them
visible because not only do they provide you with a
visual cue about where you are placing slide objects.
Like rulers, guides in PowerPoint allow you to
position and snap your slide objects in place. When
you enable guides you see one horizontal and one
vertical guide. Grid lines allow you to position and
snap slide objects uniformly on a single slide, or
even across successive slides using the Snap to Grid
and Flip Pictures
Shadow: Applies a shadow to the selected picture.
PowerPoint provides three types of shadows: Outer,
Inner, and Perspective. You can apply any of these,
or customize them to meet your requirements.
Reflection: Adds a reflection to the selected picture,
and you can choose from several reflection styles.
Remember, you should not use shadow and reflection
for the same picture.
Glow: Provides a hazed, blurred color perimeter
outside the Picture area. PowerPoint provides several
glow variations; the glow colors are based on the
theme colors, although you can also choose any
Soft Edges: This effect makes the picture edges
feathered, almost like a moth-edge.
Bevel: Applies bevel effects to the selected picture.
You can also customize the applied bevel.
3-D Rotation: Imparts parallel, perspective, and
oblique 3-D effects to the selected picture.
Border: adds a line around the selected image. In
addition to colors, weight and dashes may also be
Artistic Effects: PowerPoint provides around 23 filters
as part of its new Artistic Effects option. Some of
these filters (effects) can make your pictures look like
paintings or sketches, and others can change the
texture of your pictures.
Color: You can see that the Color drop-down gallery
sports three sections: Color Saturation, Color Tone,
and Recolor which include preview thumbnails of the
selected picture variants.
Corrections: A picture needs to be corrected when it
is too dark or too bright -- and this can happen if the
lighting was not proper when you clicked the original
picture with your camera.
Quick Access Toolbar:
(QAT) contains the
Save, Undo, and Redo
icons -- but you can
use it to store many
more commands such
as… insert picture. Or
just insert your image
from the insert ribbon
onto the slide.
Inserting Images: Options 1 & 2
Inserting the picture as the background for the slide
Inserting the picture into a shape placed on the slide
Compress Pictures: offers an image compression
utility that reduces the size of all inserted pictures in
the presentation in a single step. It does so by reducing
the picture resolution to the amount needed for the
type of output you specify (E-mail, Screen, or Print).
Change Picture: you realize
that you have a better
picture, or you have to
change to another picture
but with all the same
effects and animations!
You could delete the
original picture and start
all over again, or you can
change any existing picture
into another with just a
couple of clicks – retaining
all effects and animations.
Reset Picture: Once a
picture is inserted within
manipulations you make to
that picture are strictly only
on the surface. The
appearance of the picture
changes on the slide, but
the unaltered picture is
stored within your
then you can just reset your
picture rather than starting
all over again!
Photo Album: If you like to use many pictures in your
PowerPoint presentations, then you’ll be glad to know
that PowerPoint can import tens or even hundreds of
pictures into consecutive PowerPoint slides.
There’s no excuse in not worrying about copyrights
these days, especially with the amount of free / low
priced visual content available copyright free. Even if
the content wasn’t free / low priced, the impact on
your reputation from violation is not something any
professional can disregard. – Indezine.com
Option 1: cite the source of your image somewhere on
or below the image on the slide.
Option 2: have a final slide where you name the
image, the slide it’s on and the source.
John Fallon is currently in his 36th year in the classroom at
Walhalla High School. John is also the CEO / Founder of
The Presentation Literacy Initiative Foundation (PLIF), John Fallon
Presents and PPT4Teachers, a member of NSA and NSA-Carolinas,
and a competitive member of Toastmasters International.
John is also a sought after trainer for the Presentation Literacy
Initiative curriculum, IGNITE Your Flipped Classroom and
The Presentation Secrets of... Billy Joel???
John holds degrees. from Western Carolina University, Clemson
University and Long Island University.
John Fallon has provided Motivation , Inspiration, Personal
Growth and Professional Development to organizations,
corporations, educational institutions and individuals for over
30 years . John is a recognized authority on the art of presentations.
Sites to visit:
For further information….