Lea & perrins summary

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Lea & perrins summary

  1. 1. Lea & Perrins October 2011
  2. 2. Campaign information Environment Format Panel Details 174 Rail 48 Sheets
  3. 3. Spontaneous awareness of Lea and Perrins almost double amongst poster recognisers +80% Q1: Which, if any, brands of stocks, sauces and/or condiments can you think of? Source: Research Now Lea and Perrins Research. November 2011
  4. 4. Strong level of poster recognition 13% are aware of Lea & Perrins advertising Q4: And which, if any, of the following brands of stocks, sauces and/or condiments have you seen advertising for in the last 2 weeks? / Q5: You say that you have seen advertising for Lea & Perrins recently, where do you recall seeing / hearing it? Source: Research Now Lea and Perrins Research. November 2011
  5. 5. Key messages driven by campaign and even more so amongst female target All respondents Females Is a distinctive brand A couple of drops makes a big difference Is can be used as an ingredient as well as a sauce Intensifies the flavour of any dish Average % increase: 12% Makes a dish unique Q7: Thinking about Lea & Perrins, to what extent do you agree with the following statements, where 1 is strongly disagree and 5 is strongly agree. All who strongly agree Source: Research Now Lea and Perrins Research. November 2011 Average % increase: 16%
  6. 6. Word of mouth driven amongst poster recognisers Q10: As a result of seeing the advertising are you more or less likely to do the following? Talk about Lea & Perrins with others Source: Research Now Lea and Perrins Research. November 2011
  7. 7. Out of home has strengthened call to action Q10: As a result of seeing the advertising are you more or less likely to do the following? Purchase Lea & Perrins Source: Research Now Lea and Perrins Research. November 2011

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