Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Connected commuter mobile entertainment edited


Published on

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Connected commuter mobile entertainment edited

  1. 1. Mobile Entertainment • High awareness levels of mobile entertainment platforms with 4 in 5 aware of multiple paid for platforms • 75% of non-users would consider using mobile entertainment platforms on the move • Around 1 in 4 commuters have been motivated to upgrade or switch as a result of mobile content • Content is a stronger influence than cost for commuters when choosing provider • Almost 9 in 10 commuters see a need for mobile entertainment • Key reasons include making programming more accessible – allowing them to view content they would previously have missed • 1 in 10 actually prefer content on the move to watching at home