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Connected commuter high fashion

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Connected commuter high fashion

  1. 1. High-End Fashion• 69% wear or use high end fashion products• 92% shop for high end brands in-store• Commuters spend an average of £870 a year on high end fashion• 1 in 4 spend over £1,000 • 76% have received a high end fashion item as a gift • On average, commuters make 2 high end clothing, jewellery and accessory purchases a year • Almost 1 in 4 buy high end clothing at least 4 times a year• Quality and uniqueness are key reasons commuters buy high end fashion• 61% say that rail advertising would reinforce a high end purchase decision• 44% of commuters are alerted to new products by advertising• 36% have heard of a new store opening through advertising

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