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Standing on the Shoulders of Giants | IPA & Rapport Jan 2018

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Standing on the Shoulders of Giants | IPA & Rapport Jan 2018

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This latest study released in January 2018 showcases the benefits gained by heavy OOH advertisers:

- OOH adds statue and fame to campaigns
- OOH power-users are more effectiveness at deliverying business outcomes
- OOH boosts the business effes of all other media, especially search and social

This latest study released in January 2018 showcases the benefits gained by heavy OOH advertisers:

- OOH adds statue and fame to campaigns
- OOH power-users are more effectiveness at deliverying business outcomes
- OOH boosts the business effes of all other media, especially search and social

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