Iabc Your Way Round Tables

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IABC Atlanta Chapter discussion slides demonstrating how to apply tried and true classic CPG marketing principles illustrated by the 'Purchase Funnel' to online marketing and social media.

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Iabc Your Way Round Tables

  1. 1. IABC Your Way Round Tables“Social Media and the Lost Art of Marketing Principles”<br />Presented by:<br />Jeffrey B. Cohen<br />President, CMOWerks™<br />July 28, 2009<br />
  2. 2. Every one seems to be rushing to create ‘social media campaigns!<br />But what ever happened to the basic principles of marketing which used to guide messaging and media decisions?<br />Come learn and practice how you can participate in social media and on-line marketing and use proven marketing principles to guide your efforts.<br />This engaging and interactive session is perfect for those who influence the message, the media and the marketing at your company or agency.<br />
  3. 3. Traditional Consumer Products Purchase Funnel<br />
  4. 4. Purchase Funnel with Online and Social Media<br />

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