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Kick-Starting Creativity for AAF Rio Grande Valley


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A presentation of various tips on creative thinking and approaches to enhance one's creative atmosphere and attitude. It's silly, serious, fun and, most importantly, doable.

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Kick-Starting Creativity for AAF Rio Grande Valley

  1. 1. Kick-Starting Creativity - Without Screwing Up the Idea! A Special Presentation to AAF-Rio Grande Valley January 12, 2016 by Joe Fournet copyright 2016 Ideas & MORE, all rights reserved 1
  2. 2. 30,000 Foot View Exercise Time 2
  3. 3. A 12-Step Program (sort of) A suggested 12-or-so-step program* to help enhance, modify, make-better or derail your creativity make-up for 2016. *A.K.A. The Creativity Tip-of-the-Month Club 3
  4. 4. Creativity Tip #1 Library Selections Read something like one of these Ideaspotting - Sam Harrison Little Blue Book of Advertising - Lance/Woll How the Paper Fish Learned to Swim - Flaum Anything by Edward De Bono The Do-It-Yourself Lobotomy - Tom Monahan Hegarty on Advertising - John Hegarty 4
  5. 5. Card Carrying Creative Don’t leave home without it 5
  6. 6. Warning! Warning! You are now entering The Creativity Zone™
  7. 7. The enemy of creativity . . . is fear. We’re all born creative; it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up. 7 The Enemy of Creativity
  8. 8. What is creativity? Creativity is the spark - that ignites what you say and how you say it . . . Or . . . what you do and how you do it. 8
  9. 9. Creativity . . . The ability to see, feel, touch, think and imagine what one has not seen, felt, touched, thought or imagined before. The sudden cessation of stupidity. “Intelligence having fun.” A state of mind - when the mind has fun, creativity is boundless Creativity occurs more easily when people perceive there are no limits. 9
  10. 10. Be like Harley “Creativity as a weapon of business is under-leveraged not for lack of ideas, but for lack of courage to use them or refusal to give up on them. The phrase, ‘We don’t have time for creativity,’is not something you would ever hear in the most successful businesses.” -- Mark-hans Richer, SVP/CMO Harley-Davidson 10
  11. 11. Dilbert’s Take on Creativity 11
  12. 12. Creativity Tip #2 Kick Starting Creativity Ye Olde Creativity Survival Kit: Makes you feel creative, think creatively 12
  13. 13. Creativity Tips #3 & 4 Warp Speed Thinking ✦ Answering simple question to solve a problem ✦ Generating ideas at breakneck speed ✦ Capture one idea per Post-it Note (single word or two or phrase) Strive for 50 ideas in 5 minutes Ideas must be clear with basic value explained in 20 seconds; borrow an 8-year old--if she gets it, u r ok. 13
  14. 14. Uncle Albert says . . . Einstein Quote 14
  15. 15. Creativity Tip #5 Drill Down Technique #1 Trying to hit THE idea from a standard approach After eliminating duplicates . . . Select “best” half from your Post-its (another quick drill — only 2-3 minutes) Select half of those each time until you’re down to 1. Is it the best one? Supposedly. But wait . . . 15
  16. 16. Creativity Tip #6 Drill Down Technique #2 Trying to hit THE idea from a different perspective Select 5 best ideas from Post-its (2-3 minutes) Is the last idea the best? 16
  17. 17. Creativity Tips #7-10 7.) Jekyl & Hyde Approach - funny or serious 8.) Ask a Better Question or Provoke Conversation 9.) Visit your Inner Sanctum or Safe Haven 10.) What’s Happening in Your World (Oreo) 17
  18. 18. The World of Oreo Pay attention to the world around you Oreo’s 100 Year Celebration Mars Rover, Gay Pride, Eye Patch 18
  19. 19. Creativity Tip #11 Idea Wall - anywhere your Post-it Note ideas can gather together in one place 19
  20. 20. Creativity Tip #12 Idea Tub - physical place, thing or electronic file where all ideas ever submitted are collected and organized in a manner that’s easily accessible 20
  21. 21. Creativity Tip #13 . . . Don’t manage creativity; manage for creativity Be open and receptive to exploring new ideas Failure is an option. Can’t have success unless you’re prepared to fail Consider Pixar’s “Suckless Mentality” What toys do you have? 21
  22. 22. Have a “Mr. Dithers” at Work? 22
  23. 23. It’s time now for . . . O d d b a l l Observa t ions 23
  24. 24. Oddball Observation #1 Do not bring a DEAD CAT without a shovel! Never present a problem without bringing the shovel: At least two possible solutions. Share your creative thinking while learning what’s important to management. Remember, you may not know all there is to know. 24
  25. 25. Oddball Observation #2 “Creative people are 50% ego and 50% insecurity. They need to be constantly told they’re good and they’re loved.” --Lee Clow, Worldwide Creative Director, TBWA Media Arts Lab 25
  26. 26. Oddball Observation #3 The key to accomplishing anything great is being too stupid to realize it can’t be done. 26
  27. 27. Remember . . . Don’t Let Execution Bury Idea Even when strategy is clear, message can still be diluted if the creative is too cute, too complex or just plain dumb. Care only about two things: Idea must work and be relevant. The computer and software are just tools to enhance the idea, not to compete with, replace, or screw it up. Technology notwithstanding, be able to jot down your thoughts on paper or the infamous cocktail napkin. Take the time to think and capture creative thoughts. 27
  28. 28. Steve & Moses 28
  29. 29. Remember . . . Don’t ever underestimate the power of your mind or imagination. Don’t be afraid to ask . . . “Why, why not, or what if?” Never fall in love with your idea. . . There’s always a better one around the corner. 29
  30. 30. Some Things to Think About . . . Good ideas come from bad ideas, but only if there are enough of them You may not even need yet another new idea; better to figure out what to do with the ones you’ve got Bigger ideas leapfrog mediocre ones; get a bigger crayon 30
  31. 31. And . . . “We don’t get creative once everything is okay; we are creative because everything is not okay - yet.” - - Seth Godin “Innovation in one field can spark brilliant ideas in another.” - - Creativity Editor Ann-Christine Diaz “Whatever the case, a creative approach to problem solving will serve you well.” - - Advertising Age Editor Ken Wheaton Now, it’s your time. Be like a Renegade! 31
  32. 32. Renegades* Long live the pioneers Rebels and mutineers Go forth and have no fear Come close and lend an ear So, all hail the underdogs All hail the new kids All hail the outlaws Spielbergs and Kubrics It’s our time to make a move It’s our time to make amends It’s our time to break the rules Let’s begin . . . AAF Rio Grande Valley It’s your year to bring forth ideas It’s your year to innovate It’s your year to create It’s your year, but don’t wait Let’s begin . . . *Lyrics by the X-Ambassadors 32
  33. 33. Thank You, AAF-Rio Grande Valley! Joe Fournet Ideas & MORE #ideabeagle 713-459-1856 Copyright 2016 Ideas & MORE, all rights reserved 33