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Kick-Starting Creativity -
Without Screwing Up the Idea!
A Special Presentation to
AAF-Central Texas
August 7, 2015
by
Joe...
Take Aways
Helpful Stuff
Top Tips
39 Around-the-Web Ways to Kick-Start
Posted on Ideas & MORE blog
Questions throughout
2
30,000 Foot View
Exercise Time
3
Kick Starting Overview
What is Creativity
Power of Ideas
Kick Starting Creativity
Creativity Survival Kit
Warp Speed Think...
S’more Kick Starting Stuff
Jekyl & Hyde Approach
Ask a Better Question or Provoke Conversation
What’s Happening in Your Wo...
Where Do Ideas Go?
Idea Wall
Idea Tub
6
Creative Environment
Failure is an option
Manage for creativity
“SuckLess” mentality (Pixar)
7
Wrapping Up
Oddball Observations
Some Not So Oddball Thoughts
Be a Renegade
8
Creativity Podcast Excerpts
Innovation and Creativity in
Today’s Society
9
Warning! Warning!
You are now entering
The
Creativity Zone™
11
Creativity - What is it, Really?
What is creativity?
Creativity is the spark - that
ignites what you say and how you
say it . . . Or . . . what you do and
...
Creativity . . .
Means
different things to different folks.
13
Creativity Insights
Creativity can be defined as the ability to see, feel, touch,
think and imagine what one has not seen,...
Creativity Insights
Creativity is a state of mind
When the mind has fun, creativity is
boundless
Creativity occurs when pe...
Be like Harley
“Creativity as a weapon of business is under-leveraged
not for lack of ideas, but for lack of courage to us...
Dilbert’s Take on Creativity
17
Don’t Let Execution Bury Idea
Even when strategy is clear, message can still be diluted if the
creative is too cute, too c...
Technology in the Clouds
19
Creativity’s Cardinal Rules
Don’t ever underestimate the power of your mind
or imagination.
In order to innovate or create...
Kick Starting Creativity
Ye Olde Creativity Survival Kit:
Makes you feel creative, think creatively
21
Warp Speed Thinking
Generating ideas at breakneck speed by capturing
one idea (single word or two or phrase) per Post-it
N...
Einstein Quote
23
Drill Down Technique #1
Trying to hit THE idea from a standard approach
After eliminating duplicates . . .
Select “best” h...
Drill Down #2
Trying to hit THE idea from a different perspective
Select 5 best ideas from Post-its (2-3 minutes)
Surprise...
More Drill Down #2
After you have selected and discarded all Post-its until you’re
down to one,
consider this . . .
Is it ...
More Kick Starter Techniques
Awaken the Artist Within
Jekyl & Hyde Approach
Ask a Better Question or Provoke Conversation
...
The World of Oreo
Oreo’s 100 Year Celebration
Mars Rover, Gay Pride, Eye Patch
28
Where Do Ideas Go?
Idea Wall - anywhere your Post-it Note ideas can gather
together in one place
Idea Tub - physical place...
Creative Environment
Don’t manage creativity; manage for creativity
Be open and receptive to exploring new ideas
Be willin...
It’s time now for . . .
O d d b a l l
Observations
31
Oddball Observation #1
Do not bring a DEAD CAT without a shovel!
Never present a problem without bringing the shovel:
At l...
Oddball Observation #2
“Creative people are 50% ego and 50%
insecurity. They need to be constantly told
they’re good and t...
Oddball Observation #3
The key to accomplishing anything great
is being too stupid to realize
it can’t be done.
34
(Some Not So) Oddball Observations
Good ideas come from bad ideas, but only if there are
enough of them
Ideas fear experts...
Be Like a Renegade
Ideas foster creativity and vice versa
Imagination nourishes ideas via the creative process
Be interest...
Renegades*
Long live the pioneers
Rebels and mutineers
Go forth and have no fear
Come close and lend an ear
So, all hail t...
Thank You, AAF-Central Texas!
Joe Fournet
Ideas & MORE
www.ideasnmore.net
ideasnmoreblog.com
j4net@ideasnmore.net
#ideabea...
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Kick Starting Creativity - AAF Central Texas

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As its title implies, this presentation is about the many ways of kick starting creativity, of generating ideas and the manner in which we approach problem solving. The techniques explored are appropriate for both individuals and groups alike. There is silly mixed in with serious for a nice blend of innovative seasoning.

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Kick Starting Creativity - AAF Central Texas

  1. 1. Kick-Starting Creativity - Without Screwing Up the Idea! A Special Presentation to AAF-Central Texas August 7, 2015 by Joe Fournet copyright 2015 Ideas & MORE, all rights reserved 1
  2. 2. Take Aways Helpful Stuff Top Tips 39 Around-the-Web Ways to Kick-Start Posted on Ideas & MORE blog Questions throughout 2
  3. 3. 30,000 Foot View Exercise Time 3
  4. 4. Kick Starting Overview What is Creativity Power of Ideas Kick Starting Creativity Creativity Survival Kit Warp Speed Thinking Drill Down Techniques Awaken the Artist Within 4
  5. 5. S’more Kick Starting Stuff Jekyl & Hyde Approach Ask a Better Question or Provoke Conversation What’s Happening in Your World (Oreo) Visit your Inner Sanctum or Safe Haven Consult your Aide or Braintrust 5
  6. 6. Where Do Ideas Go? Idea Wall Idea Tub 6
  7. 7. Creative Environment Failure is an option Manage for creativity “SuckLess” mentality (Pixar) 7
  8. 8. Wrapping Up Oddball Observations Some Not So Oddball Thoughts Be a Renegade 8
  9. 9. Creativity Podcast Excerpts Innovation and Creativity in Today’s Society 9
  10. 10. Warning! Warning! You are now entering The Creativity Zone™
  11. 11. 11 Creativity - What is it, Really?
  12. 12. What is creativity? Creativity is the spark - that ignites what you say and how you say it . . . Or . . . what you do and how you do it. 12
  13. 13. Creativity . . . Means different things to different folks. 13
  14. 14. Creativity Insights Creativity can be defined as the ability to see, feel, touch, think and imagine what one has not seen, felt, touched, thought or imagined before. Creativity – the sudden cessation of stupidity. My favorite definition: “Intelligence having fun.” 14
  15. 15. Creativity Insights Creativity is a state of mind When the mind has fun, creativity is boundless Creativity occurs when people perceive there are no limits. 15
  16. 16. Be like Harley “Creativity as a weapon of business is under-leveraged not for lack of ideas, but for lack of courage to use them or refusal to give up on them. The phrase, ‘We don’t have time for creativity,’ is not something you would ever hear in the most successful businesses.” -- Mark-hans Richer, SVP/CMO Harley-Davidson 16
  17. 17. Dilbert’s Take on Creativity 17
  18. 18. Don’t Let Execution Bury Idea Even when strategy is clear, message can still be diluted if the creative is too cute, too complex or just plain dumb. Care only about two things: Idea must work and be relevant. The computer and software are just tools to enhance the idea, not to compete with, replace, or screw it up. Technology notwithstanding, be able to jot down your thoughts on paper or the infamous cocktail napkin. 18
  19. 19. Technology in the Clouds 19
  20. 20. Creativity’s Cardinal Rules Don’t ever underestimate the power of your mind or imagination. In order to innovate or create, move beyond the conventional. To hell with the status quo (attitude) Don’t be afraid to ask . . . “Why, why not, or what if?” Never fall in love with your idea. . . There’s always a better one around the corner. 20
  21. 21. Kick Starting Creativity Ye Olde Creativity Survival Kit: Makes you feel creative, think creatively 21
  22. 22. Warp Speed Thinking Generating ideas at breakneck speed by capturing one idea (single word or two or phrase) per Post-it Note in answering simple question to solve a problem. No time to analyze, judge or be fearful! Strive for 50 ideas in 5 minutes Ideas must be clear with basic value explained in 20 seconds; borrow an 8-year old--if she gets it, u r ok. 22
  23. 23. Einstein Quote 23
  24. 24. Drill Down Technique #1 Trying to hit THE idea from a standard approach After eliminating duplicates . . . Select “best” half from your Post-its (you only have 2-3 minutes) Select half of those until you’re down to 5. Select 2, then 1. Is it the best one? Supposedly. But wait . . . 24
  25. 25. Drill Down #2 Trying to hit THE idea from a different perspective Select 5 best ideas from Post-its (2-3 minutes) Surprise! 25
  26. 26. More Drill Down #2 After you have selected and discarded all Post-its until you’re down to one, consider this . . . Is it the best one? It’s definitely one you would not have paid any attention to were it not for this exercise. It may be the hidden gem. Consider doing BOTH techniques with different groups 26
  27. 27. More Kick Starter Techniques Awaken the Artist Within Jekyl & Hyde Approach Ask a Better Question or Provoke Conversation What’s Happening in Your World (Oreo) Visit your Inner Sanctum or Safe Haven Consult your Aide or Braintrust 27
  28. 28. The World of Oreo Oreo’s 100 Year Celebration Mars Rover, Gay Pride, Eye Patch 28
  29. 29. Where Do Ideas Go? Idea Wall - anywhere your Post-it Note ideas can gather together in one place Idea Tub - physical place, thing or electronic file where all ideas ever submitted are collected and organized in a manner that’s easily accessible 29
  30. 30. Creative Environment Don’t manage creativity; manage for creativity Be open and receptive to exploring new ideas Be willing to take risks Failure is an option. Can’t have success unless your prepared to fail Consider Pixar’s “Suckless Mentality” What toys do you have? 30
  31. 31. It’s time now for . . . O d d b a l l Observations 31
  32. 32. Oddball Observation #1 Do not bring a DEAD CAT without a shovel! Never present a problem without bringing the shovel: At least two possible solutions. You save time if one of these is adopted, and you get to share your creative thinking while learning what’s important to management. Remember, you may not know all there is to know. 32
  33. 33. Oddball Observation #2 “Creative people are 50% ego and 50% insecurity. They need to be constantly told they’re good and they’re loved.” --Lee Clow, Worldwide Creative Director, TBWA Chiat-Day 33
  34. 34. Oddball Observation #3 The key to accomplishing anything great is being too stupid to realize it can’t be done. 34
  35. 35. (Some Not So) Oddball Observations Good ideas come from bad ideas, but only if there are enough of them Ideas fear experts, but they adore a beginner’s mind; A little awareness is a good thing Bigger ideas leapfrog mediocre ones, so get a bigger crayon 35
  36. 36. Be Like a Renegade Ideas foster creativity and vice versa Imagination nourishes ideas via the creative process Be interesting to generate interest It’s your time Be a Renegade Copyright 2015 Ideas & MORE, all rights reserved 36
  37. 37. Renegades* Long live the pioneers Rebels and mutineers Go forth and have no fear Come close and lend an ear So, all hail the underdogs All hail the new kids All hail the outlaws Spielbergs and Kubrics It’s our time to make a move It’s our time to make amends It’s our time to break the rules Let’s begin . . . AAF Central Texas It’s your time to bring forth ideas It’s your time to innovate It’s your time to create It’s your time, but don’t wait Let’s begin . . . *Lyrics by the X-Ambassadors 37
  38. 38. Thank You, AAF-Central Texas! Joe Fournet Ideas & MORE www.ideasnmore.net ideasnmoreblog.com j4net@ideasnmore.net #ideabeagle 281-980-1802 Copyright 2015 Ideas & MORE, all rights reserved 38

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