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A Framework for Growth:

Lessons (and mistakes) learned along the way
Jared Fliesler | @JaredSF
Jared Fliesler | @JaredSF ...
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Build Message Market GROW
Many teams drive growth
X X
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Do nothing
Sign-up
Tell a friend / share
Another transaction
Transaction Signature Receipt
The core product loop
Jared Fli...
≠Growth = Fuel Fire
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
The elusive growth hacker
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Team: Hiring for growth
Creative CollaborativeQuantitative
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Team: Structuring your growth team
Centralized
Product Marketing
Design
Decentralized
Jared Fliesler | @JaredSF | Matrix P...
The Work: Capture value, build community
+
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Early: move the needle or cut
Mid/Late: layer effective channels
Marketing: Paid media and channel expansion
Paid media is...
Channels: Find what fits
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Product: Learn from the world around you (on & offline)
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Community
Ingenuity
Design
Speed & ServiceQuality
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Product: Surprise and delight (then share)
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
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Framework for Growth - Lessons (and mistakes) learned along the way (originally presentated at LAUNCH Incubator and on TWIST)

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Slides from the the first show from the LAUNCH Incubator series! Jared Fliesler, Matrix Partners VC & growth guru (ex- Square, Slide & Google), leads a master class on how to grow your product. Among the many mysteries Jared unpacks: the three essential steps in growing your product, the critical characteristics of growth gurus, buckets of growth and how you measure them (is money more valuable than content? etc.), perfecting your core product loop, organic versus paid marketing, avoiding others’ mistakes while stealing their great ideas, the specific brands he’s learned the most from — and much, much more.

Video of original presentation: https://itunes.apple.com/us/podcast/this-week-in-startups-video/id314461026#

Audio only of presentation: https://itunes.apple.com/us/podcast/this-week-in-startups-audio/id315114957#

Published in: Technology

Framework for Growth - Lessons (and mistakes) learned along the way (originally presentated at LAUNCH Incubator and on TWIST)

  1. 1. A Framework for Growth: Lessons (and mistakes) learned along the way Jared Fliesler | @JaredSF Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  2. 2. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  3. 3. Build Message Market GROW Many teams drive growth X X Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  4. 4. Do nothing Sign-up Tell a friend / share Another transaction Transaction Signature Receipt The core product loop Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners Simplify Optimize Differentiate
  5. 5. ≠Growth = Fuel Fire Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  6. 6. The elusive growth hacker Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  7. 7. Team: Hiring for growth Creative CollaborativeQuantitative Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  8. 8. Team: Structuring your growth team Centralized Product Marketing Design Decentralized Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  9. 9. The Work: Capture value, build community + Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  10. 10. Early: move the needle or cut Mid/Late: layer effective channels Marketing: Paid media and channel expansion Paid media is not evil Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners Early Mid/Late
  11. 11. Channels: Find what fits Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  12. 12. Product: Learn from the world around you (on & offline) Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  13. 13. Community Ingenuity Design Speed & ServiceQuality Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  14. 14. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  15. 15. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  16. 16. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  17. 17. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  18. 18. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  19. 19. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  20. 20. Product: Surprise and delight (then share) Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  21. 21. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  22. 22. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  23. 23. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  24. 24. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  25. 25. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  26. 26. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
  27. 27. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners

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