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Ixonos’ perspectives on MirrorLink


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The presentation introduces Ixonos’ perspectives on MirrorLink, focusing on consumers and user experience in the car and emphasizing the importance of the services ecosystem related to MirrorLink. VP, Global Marketing, Antti Aumo from Ixonos gave the presentation at the Car Connectivity Consortium Summit, 29-30 September 2011 in Chicago.

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Ixonos’ perspectives on MirrorLink

  1. 1. MIRRORLINK SERVICES Delivering you MirrorLinkTM products that  are fully compliant and certified,  with superior user experience. Ixonos – Technical pioneer in the emergent MirrorLink market.© Ixonos Plc Public 1.10.2011
  2. 2. MIRRORLINK APPROACH • Mobile device’s applications are presented on the  vehicle’s screen • Applications can be controlled via the vehicle head unit • Easily extends the capabilities of in‐car infotainment  • Reduces need for head unit updates • Enhances the usability of the mobile device while  operated in the car • Transparent, protocol‐invariant, standardized integration© Ixonos Plc Public 1.10.2011
  3. 3. Infotainment extendedAPPS HIT THE CAR© Ixonos Plc Public 1.10.2011
  5. 5. MIRRORLINK – HOW DOES IT WORK? 1 2 3 Get in your car Connect your phone Enjoy your apps and services  in the car INTEGRATION & INTERACTION Display  I  Key & Pointer Events  I Speech & Audio Device Status   I   Context Information© Ixonos Plc Public 1.10.2011
  6. 6. IXONOS & MIRRORLINK Ixonos has been involved with MirrorLink  since 2009 and is a core member of the  Car Connectivity Consortium. Our latest MirrorLink involvements • Implementation of the MirrorLink for Symbian,  Meego, and WP7 • Verification and validation (manual testing,  automated testing, IOP – with leading Head  Unit Manufacturers ‐ FT, NFT, protocol testing) • Ixonos MirrorLink 1.0.1 compliant Head Unit  Emulator • Support in writing the official MirrorLink specs  for the Car Connectivity Consortium • World’s first Android MirrorLink Demo© Ixonos Plc Public 1.10.2011
  7. 7. CAR CONNECTIVITY CONSORTIUM Members include e.g.© Ixonos Plc Public 1.10.2011
  8. 8. THE MIRRORLINK ECOSYSTEM Car  manufacturers Regulatory  bodies Mobile device  manufacturers App  developers Head unit  Service  manufacturers providers  & operators© Ixonos Plc Public 1.10.2011
  9. 9. NEEDS & IXONOS’ SOLUTIONS NEEDS IXONOS SOLUTIONS 1 Updating your device to be  Implementing MirrorLink support for  MirrorLink compatible. head units and smartphones, tablets. 2 Creation of new devices that are  Creating complete MirrorLink compatible with MirrorLink. compliant devices. 3 Creation and porting of apps to  Designing and implementing MirrorLink MirrorLink. enabled applications for smartphones,  tablets and head units. 4 MirrorLink Certification of your  Verification, validation & certification  products and apps. services.© Ixonos Plc Public 1.10.2011
  10. 10. WHY WORK WITH IXONOS? • Global pioneer in MirrorLink • Hands‐on experience in MirrorLink certification • Thought leader in car apps • Core member of Car Connectivity  Consortium • Close experience with automotive  manufactures • 15+ years successfully delivering mobile  SW & HW • Superior user experience services© Ixonos Plc Public 1.10.2011
  11. 11. IXONOS• creates wireless technologies, connected  devices as well as multichannel online  services and mobile apps Mobile  Device  Apps Software• enhances the competitiveness of its  customer organisations by enabling superior  Online  Device user experience, cost‐efficient development  Solutions Creation and faster time‐to‐market of their products  and services. Clientele includes wireless technology suppliers, mobile device and  Turnover 2010  totalled 84.9 MEUR  consumer electronics manufacturers, network operators,  and operating profit 5.3 MEUR. companies taking advantage of the new business opportunities that  Personnel +1000 wireless communications enable.  Listed in Nasdaq OMX Helsinki.© Ixonos Plc Public 1.10.2011
  12. 12. THANK YOU! For more information please contact THANK YOU. Timo Salminen, +358 40 745 6821 Antti Aumo, +358 40 505 0477 Damien De Maya, +358 400 287 692© Ixonos Plc Public 1.10.2011 MirrorLink is a trademark of the Car Connectivity Consortium