Patient - UK
Wearing a special phone with an alarm
button is seen as for when you really are in
a bad state. Having an app was seen as
something that you can use before that
point of “acceptance” and therefore
enlarge the target market.
At an elder age, cognitive skills decline.
Learning new tools (or apps) and divided
attention is difﬁcult. Result is that most
features will be overlooked when presented
at the same time.
This lead to simpliﬁcations in the Cronicos
tablet app and the “Radio.me” innovation
Patient - Brasil
Not feeling “dumb”
While visiting a doctor some patients don’t
ask questions in order not to feel “dumb”.
Especially under lower educated patients
in Brasil we found that no questions were
asked, although they didn’t understand
what the doctor said.
This deﬁned one of the use cases for
MyHealth where a user can get doctor’s
Family - UK
Guilt and worries
As family members are not able personally
to care all the time, our service ﬁlls in part
of that gap. Therefore the telecare system
is bought as a kind of insurance in stead of
for actual emergencies.
Quantify the user experience, the perceived
value of the product and the usability. Offers the
possibility to benchmark against competitors
and to get ongoing end-user feedback.