Compost Campaign
Composting by history
Mainly aiming to foment and to increase sustainability, create eco awareness, reduce global warming emissions and multiply this knowledge or awareness by educating user or in this specific case house holders of how they could decrease the amount of organic wastes being sent up in landfills and highlighting what benefits may users get by making compost.
For achieving the strategy’s aim, it will focus on one single microbiological process called composting. It is a nature recycle process, this activity has been used for many years, since agriculture was invented about 5000 years ago, using compost was the way to make sure soil was receiving a proper and healthy amount of food, this is how the soil used to increased its fertility, by decomposing organic materials of animals and vegetables generated at the farms, so these “wastes” were not actually wastes, they were raw material for making food to the soil. This activity was based on what happened in nature without the help of man, where the organic matter of plants and animals are left to the microbiota to digest and decomposed it, and then this digested material is mixed in the soil, contributing its nutrients to the soil that will feed the plants again (MMARM 2009; Cornell Waste Management Institute 2005).
After World War II, this practice was abandoned in developed countries being replaced by chemical fertilizers, produced at low cost from the energy derived from oil. But 10 or 15 years ago there was a gradual but steady decline in fertility because of the lack of organic matter in soil has altered the organic matter natural cycle as organisms known as decomposers were not used any longer, then the importance of natural organic products like compost was pointed (Vermican 2010, MMARM 2009).
Acknowledging homes produce a high amount of organic wastes per year, around the 28% to 30% of the total produced, it is a big number to be worried, also taking into account a extensive number of houses, even units have garden and most people like gardening, it seems very important and to find a way to link all those three mentioned facts into a one single point that may create positive outcomes the community by giving them something they may need, probably want and at the same time eliminate a maybe unseen issue which is sending organics to landfill. After proven how effective composting may be and being shown that is a completely mature technique, it seems just a perfect answer for the strategy, by using compost, organic waste may be treated home, so no need for disposing organics in general bins, besides the product of this activity will generate a natural fertilizer that may be used direct on gardens so they enthusiasm for gardening may keep being filled. It would be a win/ win deal.
2. No Rubbish But Value
Compost is a natural fertilizer
created from the action of
bacteria, fungi and worms on any
household biowaste (food scraps,
dried plants, etc). It has a dual
function: to serve as fertilizer for
your garden and, at the same
time, recycling waste in your
home using them for compost
3. No Rubbish But Value
• What? Fomenting and increasing
sustainability by using organic wastes in
homes to produce compost
• Whom? House householders
• How? Single flyer which should go from hand
to hand and short encouraging video
4. Getting to people
• By being honest
• Simple words
• Easy applications
• Highlighting benefits
• Basic understanding
• Open window for further research (curiosity)
• Anyone can do it
5. Expected Outcomes
• Identification with the message
• “Can do it” feeling
• Want to share it
• Actual implementations
• Building awareness up
• Caring for the environment
• Understanding what sustainability may bring
and its definition (own and unique definition)
6. Advertising Material Impact and How
Effective It May Be
• By using a single flyer or very few (intrinsic
value, get the idea without the need to say it)
• A very easy and straight video
• Video made from people to people
• Honest campaign (no economic benefit
involved)
• Getting identify with the campaign idea and
keen to share
7. No Rubbish but
ValueBecome now a compost-owner!!!
Free, easy, no contracts.
• Free organic food for your plants, made by nature.
• Reduce of waste at landfills
• Less odours when taking bins for collection
• Approach to sustainability
• Get closer to nature and enjoy it
Just get an used bucket or container; get a black cover (helps to keep heat in
container, good for microbial activity); crush organic wastes if possible (easier to
digest by microorganism); stir and mix material once a week; then
YOU’RE READY AND GENERATING YOUR OWN COMPOST
Please take me to one of yours friends, I’m still recyclable and useful.
