Sustainability Thursday Lunch & Learn Speaker Series

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Sustainability Thursday Lunch & Learn Speaker Series

  1. 1. Thursday Lunch & Learn Series SCHEDULE Date Topics and Speakers Content August 18 th (confirmed) 2011 Cone Green Gap Trend Tracker M. Lawrence, SVP Responsibility Cone Balancing consumer perception with environmental reality, rules for environmental marketing- case studies September 22 nd (confirmed) Seals and Certifications L.Chipperfield Green Seal & S. Rad Good Housekeeping Why a third party certification is important to consumers? Standards and certification process review September 29 th (confirmed) End of Life Product Solutions M. Connelly, Earth 911, & J. Cooper, Recycle Bank Solutions for product packaging disposal October 13 th Five Marketplace Trends that Will Change the Future Branding R.Bemporad, Chief Strategic Officer, BBMG How new consumers will scale sustainability? Survey presentation and case studies October 20 th The Role of Purpose in Brand Marketing C. Cone, EVP Brand &Corp Citizenship Edelman Good purpose Survey analysis , P&G, Starbucks case studies November 17 th Sustainable Packaging and PIQET Tool P.Bonningue, L’Oréal US VP Packaging Introduction to L’Oreal 3 Rs strategy and environmental packaging tools December 8 th Life Cycle Analysis of Cosmetic Products J.Faludi, Designer, LEED AP and Professor Stanford University Green Design Tools and Metrics that brand marketers can use to develop more sustainable products

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