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Renew

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Renew

  1. 1. Introducing Renew
  2. 2. Exclusivity Clutter Free Where no other media owner has erected on- street permanent displays Live updates Streamed live Date feeds Consumers ‘on the go’ Affluent AB Professionals Your message seen in the Financial District 6-8 times everyday on multiple locations Premium High footfall 15,500 per site Per day in premium pedestrian locations Reaching an AB City Audience in the Square Mile
  3. 3. The only on-street access to branding Connected, Mindful & Engaged •  200  x  32”  LCD  screens   •  1.2m  high   •  In  the  Square  Mile   •  Reaching  30m  foo@all   •  Mon-­‐Friday  only   •  Day-­‐parts  available   •  Double  as  recycling   •  25  year  contract  
  4. 4. The City 100-800k people per sq. km Highest employment density
  5. 5. Heron Tower Renew%Network%in%the%City%of%London Sites Pods Aldgate(Street/Station 4(((((((((((((((((((( Appold(Street 2(((((((((((((((((((( Bank 4(((((((((((((((((((( Barbican 3(((((((((((((((((((( Camomile(St( 1(((((((((((((((((((( Cannon(St 8(((((((((((((((((((( Chancery(Lane 1(((((((((((((((((((( Cheapside 10(((((((((((((((((( Eastcheap/Great(Tower(Street 5(((((((((((((((((((( Fenchurch(Street/Station 7(((((((((((((((((((( Fetter(Lane( 2(((((((((((((((((((( Fleet(Street( 1(((((((((((((((((((( Gresham(Street( 4(((((((((((((((((((( High(Holborn/Holborn(Viaduct 10(((((((((((((((((( Houndsditch( 1(((((((((((((((((((( King(Edward(Street( 2(((((((((((((((((((( Liverpool(Street 3(((((((((((((((((((( Lombard(Street 1(((((((((((((((((((( London(Wall 9(((((((((((((((((((( Ludgate(Circus( 1(((((((((((((((((((( Mansion(House(Station( 1(((((((((((((((((((( Moorgate 3(((((((((((((((((((( Newgate(Street( 2(((((((((((((((((((( Old(Broad(Street 1(((((((((((((((((((( Queen(Victoria(St 6(((((((((((((((((((( St(Martin's(Le(Grands( 2(((((((((((((((((((( St(Paul's( 6(((((((((((((((((((( Influential business audience Home of over 200 investment banks 100 law firms and 30 accountancy firms
  6. 6. •  90% ABC1 audience/ 72% AB •  Core age demographic 25-44 male bias •  Average income of £83,000 per annum *Source Astbury Marsden, Evening Standard 21st Nov , 2011 17%   65%   11%   7%   18-­‐24   25-­‐44   45-­‐54   55+   Audience Targeted no wastage high concentration of AB’s £30bn disposable income 55%   45%   Male   38%$ 72%$ 90%$ 100%$ 0%# 25%# 50%# 75%# 100%# A$ AB$ ABC1$ ABC1/C2$ Breakdown#
  7. 7. +++ + *Source: Intelligent Space Partnership reach analysis (15,500 per panel per day) and City of London worker breakdown (21% Banking, 10% Financial, 13% Insurance) Highest Reach of C Suite Executives Financial Audience
  8. 8. *Source: IPA Touchpoints 2011 + Intelligent Space Partnership Footfall Analysis - City of London Peak day-parts 08.00, 13.00 and 17.30 Extending Reach Greater  audience   0.00%$ 10.00%$ 20.00%$ 30.00%$ 40.00%$ 50.00%$ 06:00$ 07:00$ 08:00$ 09:00$ 10:00$ 11:00$ 12:00$ 13:00$ 14:00$ 15:00$ 16:00$ 17:00$ 18:00$ 19:00$ 20:00$ 21:00$ 22:00$ 23:00$ Travelling$ Working/Studying$ Watching$TV$ Renew%Network% 4th screen reaching consumers on the move
  9. 9. On-Street OOH In Print On Air Online Can be bought out of multiple media budgets Flexible Planning
  10. 10. * Source London Underground entry and exit data 2011 and TFL planning CAPC survey, 200 •  Travel into Central London by car is decreasing •  Train and underground remain the most popular ways to travel in •  Renew extend transport briefs COUNTS'('2011'('annual'entries'&'exits (C)$Copyright,$London$Underground$Limited,$2012 COUNTS'('2011'('annual'entries'&'exits (C)$Copyright,$London$Underground$Limited,$2012 COUNTS'('2011'('annual'entries'&'exits (C)$Copyright,$London$Underground$Limited,$2012 Counts'by'station Station London$Bridge$$$$$$$$$$$$$$$$$$$$$$ Liverpool$Street$$$$$$$$$$$$$$$$$$$ Bank$&$Monument$$$$$$$$$$$$$$$$$$$$ Tower$Hill$$$$$$$$$$$$$$$$$$$$$$$$$ Moorgate$$$$$$$$$$$$$$$$$$$$$$$$$$$ Old$Street$$$$$$$$$$$$$$$$$$$$$$$$$ St.$Paul's$$$$$$$$$$$$$$$$$$$$$$$$$ Chancery$Lane$$$$$$$$$$$$$$$$$$$$$$ Temple$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ Barbican$$$$$$$$$$$$$$$$$$$$$$$$$$$ Manor$House$$$$$$$$$$$$$$$$$$$$$$$$ Aldgate$East$$$$$$$$$$$$$$$$$$$$$$$ Mansion$House$$$$$$$$$$$$$$$$$$$$$$ Aldgate$$$$$$$$$$$$$$$$$$$$$$$$$$$$ Cannon$Street$$$$$$$$$$$$$$$$$$$$$$ Blackfriars$$$$$$$$$$$$$$$$$$$$$$$$ Total Exit Weekday 101,013$$$$$ 107,346$$$$$ 87,584$$$$$$ 33,145$$$$$$ 40,454$$$$$$ 34,941$$$$$$ 28,264$$$$$$ 29,768$$$$$$ 18,528$$$$$$ 15,812$$$$$$ 13,471$$$$$$ 13,957$$$$$$ 13,204$$$$$$ 10,919$$$$$$ 7,529$$$$$$$$ V$$$$$$$$$$$ 555,935''''' Annual Entry$+$Exit million 65.4$$$$$$$$$$$$$$ 63.6$$$$$$$$$$$$$$ 47.8$$$$$$$$$$$$$$ 21.6$$$$$$$$$$$$$$ 21.2$$$$$$$$$$$$$$ 21.0$$$$$$$$$$$$$$ 17.1$$$$$$$$$$$$$$ 16.0$$$$$$$$$$$$$$ 10.0$$$$$$$$$$$$$$ 9.2$$$$$$$$$$$$$$$ 9.2$$$$$$$$$$$$$$$ 9.2$$$$$$$$$$$$$$$ 7.4$$$$$$$$$$$$$$$ 6.2$$$$$$$$$$$$$$$ 4.0$$$$$$$$$$$$$$$ V$$$$$$$$$$$$$$$ 329.2'''''''''''' 555,935 commuters travel into the City by Underground Travel Patterns
  11. 11. 0   10   20   30   40   50   60   70   80   90   100   under  0.5km   0.5km-­‐1km   1-­‐2km   6%   17%   16%   3%   19%   3%   37%   rail   underground   Bus   Taxi   Car   Cycle   Walk   •  90% of journeys under 0.5km are by foot •  37% walk into the City compared to 19% who drive in Walking is the main mode of transport in the City Travel Patterns By Foot *Source TFL
  12. 12. Thepatternofmovementinthemodel ThedistributionofmodelledflowswithintheCityofLondonisshowninFigure6onpage14and WestminsterinFigure7onpage15,providinganoverviewofannualmovementvolumes.The coloursonthismaprepresentpredictedpedestriansperhouroneachstreetlink,inaspectralran fromred(highestpph)throughtoblue(lowest). é é é é é é é é é é é é é FENCHURCH ST GRACECHURCHST CORNHILL BISHOPSGATE CITYRD CHEAPSIDE HOLBORN VIADUCT CHARTERHOUSE ST FARRINGDONST LONDON WALL BARBICAN MOORGATE TOWER GATEWAY DLR ST. PAUL'S BANK ALDGATE EAST BLACKFRIARS MANSION HOUSE TOWER HILL FARRINGDON LIVERPOOL STREET ALDGATE MONUMENT Annual Flow Millions of pedestrians High Low Modelled annual pedestrian flows in the City of London Pedestrian Heatmap Over 30m footfall per 10 day campaign
  13. 13. Major arterial routes and transport links Highest Density * Intelligent Space Partnership Footfall Analysis - City of London
  14. 14. Heron Tower JP MorganGresham Street Premium Locations Outside Head Offices delivers more footfall than inside
  15. 15. Regularly noticed: Building a daily dialogue with the audience 62% notice them once a day/ nearly everyday 89% have noticed pods before Only 11% hadn’t noticed the pods Research
  16. 16. 89%   89%   68%  %  agree   Clear   Well  illuminated   Right  height  “They’re unmissable! Also impressive that you can see detail from so far away” James, 39, Project Manager “ Those tube updates have saved me a few times too!” John, 33, Analyst Clear  Well-­‐  Illuminated  and  posi3oned   Research
  17. 17. Our  Audience     Na3onal  Average     Illusive  audience:  Light  TV  consumers  Tech  Savvy   15  hours  TV  per  week     35  hours  TV  per  week     *NaYonal  average  (Ofcom,  July  2012):  tablet  ownership  is  11%  and  40%  own  smartphone   94%  own  smartphone   40%  own  smartphone   50%  own  tablet   11%  own  tablet   80%  purchased  last  month   38%  purchased  last  month   Research
  18. 18. Our  Audience     Good  audience  for  travel  brands  and  airlines   33%  flown  long    or  short  haul  for  business  within  3  mnths.   71%  flown  long  or  short  haul  for  pleasure  within  6  mnths.   67%  spent  5  nghts.  +  abroad  in  a  hotel  in  the  last  3  mnths.   27%  choose  to  fly  business    class   Research Regularly  fly  abroad  for  business  almost  a  third  fly  business  class  
  19. 19. 200 screens in 100 locations 10” ad every 60 seconds 10” ad 60 spots an hour 18 hours per day 15,120 spots 30m footfall OTS 6-8 2 week Campaign Costs £150  per  screen  panel  per   fortnight:  £30,000  gross   2 week Campaign
  20. 20. Package Summary 1 Quarter 2 Quarters Per Annum Planning Rate Spots Planning Rate Spots Planning Rate Spots Clock Markets Coffee Beer Sandwich Paper TV 130,650 30,888,000 234,000 61,776,000 429,000 123,552,000 78,390 8,320,000 140,400 16,640,000 257,400 33,280,000 39,195 3,120,000 70,200 6,240,000 128,700 12,480,000 36,582 2,600,000 65,520 5,200,000 120,120 10,400,000 28,743 1,560,000 51,480 3,120,000 94,380 6,240,000 52,260 9,828,000 93,600 19,656,000 171,600 39,312,000 78,390 13,728,000 140,400 27,456,000 257,400 54,912,000 Sub-­‐Total 444,210 70,044,000 795,600 140,088,000 1,458,600 280,176,000 Sponsorship  Packages   Rates/Spots  3  mnths   Rates/Spots  6  months   Rates/Spots  1  year   Long-term pricing Special  Builds  Pod   Branding  available  
  21. 21. A clutter free advertising environment
  22. 22. No ‘City’ branded bus shelters
  23. 23. Multiple Pods Per Street average 3-4
  24. 24. 100% illumination- winter impact
  25. 25. High footfall 15,500 per pod per day
  26. 26. Live up-dates available finance/travel/weather
  27. 27. Delivering a premium audience
  28. 28. Dual Roadside Pedestrian audience
  29. 29. Impact and standout 1.4m high
  30. 30. Our Clients
  31. 31. Thank you

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