Introduction to SEO

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Ivan Satya's presentation at BluSevn.com's beta launch event ( IBI ) - 28 July 2012. Introduction to Search Engine Optimization - Bluestream SEO

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  • Introduction to SEO

    1. 1. BLUESTREAM SEO Bluestream SEO
    2. 2. BAGAIMANA MENJANGKAU PROSPEK TANPA IKLAN? Bluestream SEO
    3. 3. GET FOUND SEOSEARCH ENGINE OPTIMIZATION INBOUND/EARNED MEDIA Bluestream SEO
    4. 4. SEO Search Engine OptimizationCara/Metoda utk membuat suatu page mencapai peringkat yg lebih baik di SERP ( Search Engine Result Page ) Bluestream SEO
    5. 5. BAGAIMANA PROSPEK MENEMUKAN ANDA? Bayar Iklan ke Google Traffic Gratis dari Google Bluestream SEO
    6. 6. SEARCH ENGINE RESULT PAGE Bluestream SEO
    7. 7. WHY S E O ?• > 90% Orang di Internet mencari informasi di Search Engine• ~ 90% Distribusi Clicks SERP di Organic Search• Organic Traffic = Free* Traffic• Long term ( Site Authority )• Targeted Traffic; Pencari yg Aktif• Targeted Visibility & Exposure in SE -> Lead• Lead + Conversion => $$$ Monetization Bluestream SEO
    8. 8. BASIC SEOProper SEO • STEP 1: Keyword Research [ Analysis ] • STEP 2: On-page Optimization • STEP 3: Off-page Optimization Bluestream SEO
    9. 9. BASIC SEOTop 5 On-page Factors: • Title • URL • Heading Tag • Anchor Text • Content Bluestream SEO
    10. 10. Top 5 On-page Factors: Bluestream SEO
    11. 11. BASIC SEOOff-Page Factors: Backlinks • Jumlah Backlinks • Kualitas Backlinks • Anchor Text Bluestream SEO
    12. 12. BASIC SEO Anchor TextOff-Page Factors: Link Building [ Keyword ] <a href=“http://www.domainanda.com> keyword </a> • Social Bookmarks • Articles • Web 2.0 • Community [ Profile ] • Directories • Forums • Blogs Bluestream SEO
    13. 13. SEOSERP & Off-page Factors ( per each domain ): • Domain authority • Page authority • Total inbound links • Page inbound links • Keyword(s) SERP Rank • Facebook, Twitter, Google+ shares/likes Bluestream SEO
    14. 14. SEOSearch Engine Algorithm Updates: • Duplicate Content ( Internal & External ) • High Ad to Content Ratio • Thin Content • Page Load Time • High # of Ads • Poor Ad Quality • Low # of social signals ( page ) • Poor Link Ratio • Scraped Content • High # of Affiliate Links • Low overall # of Links Bluestream SEO
    15. 15. TERIMA KASIH BluestreamSEO.com Bluestream SEO

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