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Digital Unscripted Content Trends 9/2020

A curated selection of shows intended for digital content professionals.

The report covers digital video entertainment content with a focus on VOD, streaming, web content, shortform, digital originals and formats suitable for digital platforms. Focal point on unscripted content; reality, entertainment and factual shows with format potential. Doesn’t include one-offs, e.g. specials.

Independent format research with no paid commercial messages, guaranteed by Smartshow.tv founder Ivan Krasko.

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Digital Unscripted Content Trends 9/2020

  1. 1. VOD / streaming / web / shortform / digital originals and formats Smartshow.tv Digital Unscripted Content Trends 9/2020
  2. 2. Smartshow.tv – Digital Unscripted Content Trends About the Report A curated selection of shows intended for digital content professionals. The report covers digital video entertainment content with a focus on VOD, streaming, web content, shortform, digital originals and formats suitable for digital platforms. Focal point on unscripted content; reality, entertainment and factual shows with format potential. Doesn’t include one-offs, e.g. specials. Independent format research with no paid commercial messages, guaranteed by Smartshow.tv founder Ivan Krasko. Visit www.smartshow.tv for trailers and more 2
  3. 3. Smartshow.tv – Digital Unscripted Content Trends Trends • A lot more competition shows. Many new competitions were recently announced including a country music talent show, dog & human competition, dog grooming contest, dating/dancing talent hybrid, cooking competition, sports reality… • More comedy specials ordered, ex: by HBO Max and Netflix • Documentaries. More factual shows greenlighted for VOD, with topics ranging from natural world to interesting people and events. Special focus on equality and diversity • Netflix exports in-house formats. 'Sing On!' gets English-language adaptation after Spanish and German version. Adittionally Netflix shows including 'Queer Eye' may travel as formats, getting foreign adaptations • Continuous trend of dating shows 3
  4. 4. Pitch of the Month 4 Content inspirations. Future hits & fresh formats to consider next
  5. 5. Smartshow.tv – Digital Unscripted Content Trends Exatlon Smartshow.tv says / Proven hit on linear channels in multiple territories goes digital with very important Turkish adaptation launched on Netflix in the summer. The Netflix version was slightly adjusted as 'Exatlon Challenge' and sees digital media influencers compete. Synopsis / A sports reality show that is not only not seeking the best player, but also the one that has the most 'gut'. Teams of physically fit contestants compete at specially-built challenge locations. 5 Sports reality competition / 60-150’ / Acun Medya
  6. 6. Key New Developments 6 Recently announced new projects
  7. 7. Smartshow.tv – Digital Unscripted Content Trends Dance Crush Smartshow.tv says / British digital channel BBC Three orders a show that combines dating, dancing and competition; the elements appealing to a young digital audience. Synopsis / The worlds of dancing and dating collide. Single dancers and rookies with rhythm hook up on the dance floor to find their perfect partner both on and off the dancefloor. Good to know / New format from BBC Studios. 7 UK original / dating/competition hybrid / BBC Three
  8. 8. Smartshow.tv – Digital Unscripted Content Trends Also In Development BBC Three and Hulu commission Planet Sex, a docuseries exploring the biggest questions in human sexuality. bbc.co.uk Amazon Prime Video orders The Pack, a competition that celebrates the bond between dogs and their human companions, and an untitled reality dating show with diverse cast of participants looking for relationships, who attempt to find a match by going back to high school again. variety.com, realscreen.com True crime, dating genre, local comedy format and an adaptation of Queer Eye are all interesting for Netflix in Germany as possible local originals. dwdl.de Apple TV+ orders its first competition series, My Kind of Country; a global search for unconventional and extraordinary country music talent. apple.com 8
  9. 9. 3 Most Important Launches 9 Smartshow.tv selects key unscripted VOD originals premiering in September 2020
  10. 10. Smartshow.tv – Digital Unscripted Content Trends Ex on the Beach Smartshow.tv says / Long-running MTV format for a young audience gets a remake on important German market. Dating reality is a popular genre in digital. Synopsis / Smoking hot single men and women arrive in paradise to share a luxury holiday villa, with the expectation of holiday romance… only to be interrupted by an untimely blast from the past when ex-boyfriends and ex-girlfriends begin to appear unexpectedly. Good to know / A format by ViacomCBS / German version will air on VOD first and later on linear TV. 10 German remake / dating reality / September 1 / TV Now Photo:TVNow/FrankFastner
  11. 11. Smartshow.tv – Digital Unscripted Content Trends Catwalk Smartshow.tv says / A project that sends a positive message of equality, diversity and inclusion. Strategically released: it consists of a movie, released in theaters in early 2020, and a 6-part documentary coming to VOD in September. Synopsis / A theater group for disabled people in their extraordinary quest to challenge social and industry norms by modeling at New York Fashion Week. 11 Swedish original / factual / September 11 / Viaplay Show Supporting Diversity
  12. 12. Smartshow.tv – Digital Unscripted Content Trends The American Barbecue Showdown Smartshow.tv says / The new Netflix BBQ competition comes from Maverick TV USA and All3media America, promising high production value. Synopsis / Eight of the country’s best backyard smokers and pitmasters vie for the title of American Barbecue Champion in a fierce but friendly faceoff. 12 US original / cooking competition / September 18 / Netflix
  13. 13. Smartshow.tv – Digital Unscripted Content Trends Also Launching Chef's Table: BBQ (US original) / cooking / September 2 / Netflix / The juicy, smoky world of barbecue, introduced through acclaimed chefs and pitmasters Get Organized with The Home Edit (US original) / lifestyle / September 9 / Netflix / Expert home organizers help celebrities and everyday clients edit, categorize and contain their clutter to create stunning spaces. Co-produced by Reese Witherspoon Sing On! (US adaptation) / singing contest / September 16 / Netflix / Players test their abilities singing popular songs, with the jackpot growing every time they hit the right note Long Way Up (US original) / factual / September 18 / Apple TV+ / Best friends Ewan McGregor and Charley Boorman on a motorcycle expedition 13
  14. 14. Smartshow.tv – Digital Unscripted Content Trends Also Launching Drag Race (Dutch adaptation) / competition / September 18 / Videoland / An elimination competition for drag queens. Contestants are given the chance to fulfill their lifelong dream and win coveted title of the Next Drag Superstar Wilmore (US original) / topical comedy show / September 18 / Peacock / Larry Wilmore will have real discussions with high profile people and cover important topics of the week Haute Dog (US original) / competition / September / HBO Max / Dog groomers face off in a full head-to-tail creative competition showcasing canine breeds of all kinds Full list of premieres and trailers at www.smartshow.tv 14
  15. 15. Smartshow.tv – Digital Unscripted Content Trends About the Author Smartshow.tv founder Ivan Krasko has over 12-years experience in digital media and broadcasting. Emphasizing his analysis of global TV and video content trends, with a focus on formats. He works at the development department of the leading broadcasters in Czechia and Slovakia. He researches global content markets, tracks content trends and discovers successful international content suitable for local adaptation. As a former digital content manager, he has created complex strategies for digital B2B projects, significantly increased online traffic and strengthened the projects’ brands. Other expertise include experience as a broadcasting data analyst. E: ivan@smartshow.tv / Twitter / LinkedIn 15

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