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Digital Unscripted Content Trends 6/2020

A curated selection of shows intended for digital content professionals. The report covers digital video entertainment content with a focus on VOD, streaming, web content, shortform, digital originals and formats suitable for digital platforms. Focal point on unscripted content; reality, entertainment and factual shows with format potential. Doesn’t include one-offs, e.g. specials. Independent format research with no paid commercial messages, guaranteed by Smartshow.tv founder Ivan Krasko.

1 of 18
Download to read offline
VOD / streaming / web / shortform /
digital originals and formats
Smartshow.tv
Digital Unscripted Content Trends
6/2020
Smartshow.tv – Digital Unscripted Content Trends
About the Report
A curated selection of shows intended for digital content
professionals.
The report covers digital video entertainment content with a focus
on VOD, streaming, web content, shortform, digital originals and
formats suitable for digital platforms. Focal point on unscripted
content; reality, entertainment and factual shows with format
potential. Doesn’t include one-offs, e.g. specials.
Independent format research with no paid commercial messages,
guaranteed by Smartshow.tv founder Ivan Krasko.
Visit www.smartshow.tv for trailers and more
2
Smartshow.tv – Digital Unscripted Content Trends
Trends
• Co-productions with linear channels. Netflix has joined forces with British broadcaster
Channel 4 on 'Crazy Delicious'
• Celebrities attached. Selena Gomez, Michelle Visage, Joseph Gordon-Levitt and Rebel Wilson
collaborate on new unscripted digital originals
• Dating genre expands in digital. Danish streaming services Dplay adapts British format
'Singletown'. German TV Now confirms new season of 'Temptation Island' claiming to be its most
successful original. 'Love Island' brings big viewership to Australian BVOD
• Self-isolation content. New digital projects for the self-isolation era have emerged over the last
weeks and a few more shows will follow, such as Irish lockdown dating show 'Love in Isolation'
3
Pitch of the Month
4
Content inspirations. Future hits & fresh formats to consider next
Smartshow.tv – Digital Unscripted Content Trends
You Can’t Ask That
Smartshow.tv says / A format that breaks down stereotypes and
barriers. Ideal for digital audience. Flexible, allowing 30’ episodes
as well as 4-minute minisodes. Affordable production.
Synopsis / Participants from all walks of life, e.g. people of short
stature, Muslims, sex workers, transgender people, ex-reality TV
stars, respond to frank and often confronting questions, sourced
from the public in their own words with candour and humor.
Good to know / Winner of various awards, including Rose d’Or
Award for Best Reality and Factual Entertainment Program /
Adapted in over 15 territories.
5
Factual format / up to 30’ / distributed by ABC Content Sales
Show
Supporting
Diversity
Key New Developments
6
Recently announced new projects

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Digital Unscripted Content Trends 6/2020

  • 1. VOD / streaming / web / shortform / digital originals and formats Smartshow.tv Digital Unscripted Content Trends 6/2020
  • 2. Smartshow.tv – Digital Unscripted Content Trends About the Report A curated selection of shows intended for digital content professionals. The report covers digital video entertainment content with a focus on VOD, streaming, web content, shortform, digital originals and formats suitable for digital platforms. Focal point on unscripted content; reality, entertainment and factual shows with format potential. Doesn’t include one-offs, e.g. specials. Independent format research with no paid commercial messages, guaranteed by Smartshow.tv founder Ivan Krasko. Visit www.smartshow.tv for trailers and more 2
  • 3. Smartshow.tv – Digital Unscripted Content Trends Trends • Co-productions with linear channels. Netflix has joined forces with British broadcaster Channel 4 on 'Crazy Delicious' • Celebrities attached. Selena Gomez, Michelle Visage, Joseph Gordon-Levitt and Rebel Wilson collaborate on new unscripted digital originals • Dating genre expands in digital. Danish streaming services Dplay adapts British format 'Singletown'. German TV Now confirms new season of 'Temptation Island' claiming to be its most successful original. 'Love Island' brings big viewership to Australian BVOD • Self-isolation content. New digital projects for the self-isolation era have emerged over the last weeks and a few more shows will follow, such as Irish lockdown dating show 'Love in Isolation' 3
  • 4. Pitch of the Month 4 Content inspirations. Future hits & fresh formats to consider next
  • 5. Smartshow.tv – Digital Unscripted Content Trends You Can’t Ask That Smartshow.tv says / A format that breaks down stereotypes and barriers. Ideal for digital audience. Flexible, allowing 30’ episodes as well as 4-minute minisodes. Affordable production. Synopsis / Participants from all walks of life, e.g. people of short stature, Muslims, sex workers, transgender people, ex-reality TV stars, respond to frank and often confronting questions, sourced from the public in their own words with candour and humor. Good to know / Winner of various awards, including Rose d’Or Award for Best Reality and Factual Entertainment Program / Adapted in over 15 territories. 5 Factual format / up to 30’ / distributed by ABC Content Sales Show Supporting Diversity
  • 6. Key New Developments 6 Recently announced new projects
  • 7. Smartshow.tv – Digital Unscripted Content Trends Singletown Smartshow.tv says / Discovery Networks’ Dplay orders a Danish version of this youth-skewing format. Dating reality genre achieves good results on digital platforms with 'Singletown' being a solid, well-structured format that can follow the success of 'Temptation Island' and 'Ex on the Beach'. Synopsis / Real-life couples press pause on their relationships to spend one incredible summer experiencing the single life to see if their real life relationship really is the one for them. Good to know / A format distributed by Keshet International / Dutch version will be produced by Banijay’s Nordisk Film TV. 7 Danish adaptation / dating reality / Dplay
  • 8. Smartshow.tv – Digital Unscripted Content Trends Also In Development HBO Max greenlights Untitled Cooking Project with Selena Gomez, a 10-episode cooking show featuring Gomez as she navigates unfamiliar territory: making delicious meals while stuck at home in quarantine. warnermediagroup.com HBO Max also confirms multi-generational family docusoap The House of Ho about a family that immigrated from Vietnam to the United States with little money, relying on hard work to establish the ultimate American dream. warnermediagroup.com Apple TV+ announces Greatness Code, a short-form docu series that spotlights untold stories from athletes, examining a pivotal moment that defined their career. apple.com 8
  • 9. 3 Most Important Launches 9 Smartshow.tv selects key unscripted VOD originals premiering in June 2020
  • 10. Smartshow.tv – Digital Unscripted Content Trends The Thomas John Experience Smartshow.tv says / Simple format that relies on the casting of the psychic medium. Solid potential to travel and get foreign adaptations, scalable in terms of production – can be produced affordably. Synopsis / A psychic medium journeys across the country using their ability to connect unsuspecting everyday people with those on the other side. Their powerful readings offer insight and closure, resulting in reunions between the living and the dead. Good to know / Distributed as a format by ViacomCBS. 10 US original / medium show / June 4 / CBS All Access
  • 11. Smartshow.tv – Digital Unscripted Content Trends LOL: Last One Laughing Smartshow.tv says / After Japanese and Mexican versions, the Amazon Original format gets first English-language adaptation, which is important for further expansion of the show. Australian Amazon team smartly greenlit a variety genre that has potential. Synopsis / A star-studded cast of comedic actors and stand-ups compete to make each other laugh first. The final comedian left standing will win the grand prize. Good to know / The first Australian Amazon Original series / Hosted and executive produced by Rebel Wilson / Produced by Endemol Shine Australia. 11 Australian adaptation / comedy / June 19 / Amazon Prime Video
  • 12. Smartshow.tv – Digital Unscripted Content Trends Crazy Delicious Smartshow.tv says / Netflix gets its new unscripted project from Optomen, an expert in cookery content production with credits e.g. on Gordon Ramsay shows. The show is a result of an important partnership with British linear broadcaster Channel 4. Synopsis / Three cooks pick from an 'enchanted garden' to create unusual and inspiring culinary creations which will then be judged by a panel of renowned 'food gods'. Good to know / Co-production with British broadcaster Channel 4, where it launched in January. 12 British original / cooking competition / June 24 / Netflix
  • 13. Smartshow.tv – Digital Unscripted Content Trends Also Launching The Diva in Me (German adaptation) / transformation show / June 1 / TV Now / Drag queens help women going through a tough time with a big makeover and lip-sync performance Nice One! (US original) / game show / June 8 / Quibi / Comedians attempt to cleverly out-compliment one another Love in Isolation (Irish original) / dating / June 9 / RTÉ Player / Singles get to know each other while stuck in lockdown at home Lenox Hill (US original) / factual / June 10 / Netflix / An intimate look at the lifesaving work of four doctors Karma (US original) / competition / June 18 / HBO Max / Contestants aged 12-15 solve puzzles and overcome physical challenges, with the laws of karma setting the rules 13
  • 14. Smartshow.tv – Digital Unscripted Content Trends Also Launching Floor Is Lava (US original) / competition / June 19 / Netflix / Teams compete to navigate rooms flooded with 'lava' by leaping from chairs, hanging from curtains and swinging from chandeliers Date Drop (US original) / dating / June / AwesomenessTV / Six YouTube influencer contestants meet their potential companions via videoconference 'gallery mode' for a series of speed dates The Click (US original) / reality / June / AwesomenessTV / Quarantined strangers make new and intriguing connections, while tackling their new normal Full list of premieres and trailers at www.smartshow.tv 14
  • 15. Smartshow.tv – Digital Unscripted Content Trends Recently Launched ● Sleeping with Friends (YouTube Originals) – reality competition series about sleep ● How's Your Head, Hun? (BBC Three) – Michelle Visage enlists her husband as a cameraman and opens the doors of her home during coronavirus lockdown ● Create Together (YouYube) – learning series, hosted by Joseph Gordon-Levitt, featuring the creations of everyday people collaborating to make art while being at home ● YouTube projects based on My Dream Quinceañera series (Awesomeness): My Dream Quinceañera at Home, a three-part multiplatform special that involves fans in planning the ultimate at-home quinceañera celebration with two MDQ stars; and The Sweet Life of Honey, a spin-off following MDQ star Honey Robinson 15
  • 17. Smartshow.tv – Digital Unscripted Content Trends In Brief Love Island, The Apprentice and I'm a Celebrity... Get Me Out of Here! are three R&E programmes that gained the most device viewers in 2019 in the UK. BARB report Dating reality show Love Island brings 'huge BVOD numbers' in Australia according to TV Tonight, as around 40% of the total audience of this TV show watches it via 9Now. BBC iPlayer had record numbers during coronavirus lockdown. In unscripted genre, Race Across the World performed the best. In this show, travelers choose any route they like – but no flights are allowed. Full chart Dating reality show Temptation Island is so far the most successful in-house production of German streaming service TV Now. dwdl.de 17
  • 18. Smartshow.tv – Digital Unscripted Content Trends About the Author Smartshow.tv founder Ivan Krasko has over 12-years experience in digital media and broadcasting. Emphasizing his analysis of global TV and video content trends, with a focus on formats. He works at the development department of the leading broadcasters in Czechia and Slovakia. He researches global content markets, tracks content trends and discovers successful international content suitable for local adaptation. As a former digital content manager, he has created complex strategies for digital B2B projects, significantly increased online traffic and strengthened the projects’ brands. Other expertise include experience as a broadcasting data analyst. E: ivan@smartshow.tv / Twitter / LinkedIn 18