1. VOD / streaming / web / shortform /
digital originals and formats
Smartshow.tv
Digital Unscripted Content Trends
11/2020

2. Smartshow.tv – Digital Unscripted Content Trends
About the Report
A curated selection of shows intended for digital content
professionals.
The report covers digital video entertainment content with a focus
on VOD, streaming, web content, shortform, digital originals and
formats suitable for digital platforms. Focal point on unscripted
content; reality, entertainment and factual shows with format
potential. Doesn’t include one-offs, e.g. specials.
Independent format research with no paid commercial messages,
guaranteed by Smartshow.tv founder Ivan Krasko.
Visit www.smartshow.tv for trailers and more
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3. Smartshow.tv – Digital Unscripted Content Trends
Trends
• More true crime documentaries ordered
• Reality genre popular on streaming platforms
• A-list personalities attached to VOD projects in front of camera and also as executive
producers
• Spin-offs of 'RuPaul’s Drag Race', 'Prince Charming' ordered
• New genres and ideas emerge in digital. German streamer tries late-night show mixed with
roast, Amazon Prime Video launches Amazing Race-like feel-good dog competition
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4. Pitch of the Month
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Content inspirations. Future hits & fresh formats to consider next

5. Smartshow.tv – Digital Unscripted Content Trends
Power Couple
Smartshow.tv says / Reality proves to be of the most important
unscripted genre for streaming platforms. German adaptation of
Power Couple, 'Das Sommerhaus der Star', was the most
watched show on streaming platform TV Now in October. The
show airs also on main linear channel RTL with high ratings,
however TV Now offers the episodes a few days ahead.
Synopsis / Reality format that puts love to the test. Couples who
believe in their relationship can turn that into a lot of money. In this
game, the winning couple’s relationship determines the size of the
prize.
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Reality / 60-150’ / Dori Media

6. Key New Developments
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Recently announced new projects

7. Smartshow.tv – Digital Unscripted Content Trends
Princess Charming
Smartshow.tv says / After adapting ViacomCBS’ gay dating
format 'Prince Charming' (pictured), German streamer TV Now
wants to continue with the genre and announces female-led
spin-off.
Synopsis / An attractive bisexual woman looks for love. Hot
singles – lesbian and bisexual women as well as straight men –
move into a villa together, hoping to conquer the heart of 'Princess
Charming'.
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German original / dating reality / TV Now
Show
Supporting
Diversity

8. Smartshow.tv – Digital Unscripted Content Trends
Also In Development
TV Now Germany wants more real-crime documentaries and
orders three new originals. presseportal.de
Dutch Videoland looks for the new FIFA e-sport talent in a show
for e-athletes, The Next E-Talent: Team Gullit. rtl.nl
Following on from the success of 'RuPaul’s Drag Race UK', BBC
Three announces God Shave the Queens, a fly on the wall
docu-series that follows the vibrant queens of Drag Race as they
take on the next biggest ride of their lives, a UK tour. bbc.co.uk
Apple orders The Supermodels, a documentary event series
exploring the unprecedented and iconic careers of famous
models. apple.com
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9. 3 Most Important Launches
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Smartshow.tv selects key unscripted VOD originals premiering in November 2020

10. Smartshow.tv – Digital Unscripted Content Trends
Täglich frisch geröstet
Smartshow.tv says / Late-night show meets roast. Produced by
Raab TV of German TV personality Stefan Raab.
Synopsis / The show with classic late-night elements: a band,
studio activities, prominent guests and talks on current topics.
There’s no permanent host. Instead, hosts alternate and on top of
that, they have to face a 'roaster' who challenges them.
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German original / late-night show / November 16 / TV Now

11. Smartshow.tv – Digital Unscripted Content Trends
The Pack
Smartshow.tv says / Amazon tries new, Amazing Race-like
feel-good competition that can reach loyal audience.
Synopsis / A competition that celebrates the bond between dogs
and their human companions. Teams of dogs and their humans on
an epic adventure across multiple continents.
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US original / competition / November 20 / Amazon Prime Video

12. Smartshow.tv – Digital Unscripted Content Trends
Voices of Fire
Smartshow.tv says / In an ongoing trend of attaching A-list
personalities to VOD project, Netflix brings new show with Pharrell
Williams, who also serves as an executive producer.
Synopsis / One community, one mission: build a choir to change
the world.
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US original / talent show / November 20 / Netflix

13. Smartshow.tv – Digital Unscripted Content Trends
Also Launching
MARSOF: special forces van Nederland (Dutch original) /
factual / November 2 / Videoland / An insight into the world of
special forces
A Queen is Born (Brazilian original) / reality / November 11 /
Netflix / The journey of empowerment of aspiring drag queens.
Participants experience a real transformation in their lives until the
big moment of the final presentation
Eater's Guide to the World (US original) / factual / November 11
/ Hulu / Discovering the most surprising culinary destinations
Becoming You (US original) / factual / November 13 / Apple TV+ /
A child development series that explores how the first
2 000 days on Earth shape the rest of our lives
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14. Smartshow.tv – Digital Unscripted Content Trends
Also Launching
James May: Oh Cook! (British original) / cooking / November 13 /
Amazon Prime Video / Cooking show from the perspective
of a celebrity who can’t really cook
Holiday Home Makeover with Mr. Christmas (US original) /
lifestyle / November 18 / Netflix / Interior designer helps families
transform their homes for the holidays
Stylish with Jenna Lyons (US original) / lifestyle / November 26 /
HBO Max / The 'woman who dresses America' starts a new
business in the home, beauty and fashion space aimed at helping
people from all walks of life find their own style
Full list of premieres and trailers at www.smartshow.tv
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15. Smartshow.tv – Digital Unscripted Content Trends
About the Author
Smartshow.tv founder Ivan Krasko has over 12-years experience
in digital media and broadcasting. Emphasizing his analysis of
global TV and video content trends, with a focus on formats.
He works at the development department of the leading
broadcasters in Czechia and Slovakia. He researches global
content markets, tracks content trends and discovers successful
international content suitable for local adaptation.
As a former digital content manager, he has created complex
strategies for digital B2B projects, significantly increased online
traffic and strengthened the projects’ brands. Other expertise
include experience as a broadcasting data analyst.
E: ivan@smartshow.tv / Twitter / LinkedIn
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