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L1 ppt

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L1 ppt

  1. 1. GCSE Media Course Overview and Introduction
  2. 2. Learning Objectives • To understand the aims and structure of the course • To understand Advertising and Marketing forms and objectives.
  3. 3. Media Books • Label your books with your name, tutor groups and your Media teacher’s name. • Copy the information into the inside of the front cover of your book.
  4. 4. What is a Controlled Assessment? • Controlled Assessments is a replacement for coursework. • Based on what we have learnt in the unit, you will be asked to produce work (research/analysis or production) within a classroom environment. • Your teacher cannot help you during these Controlled Assessments.
  5. 5. What must I do? • You must not miss the Controlled Assessment lessons. • You must work hard to prepare your work thoroughly before the Controlled Assessments. • You must learn all the Media Terminology, using it frequently and confidently to reach the top bands.
  6. 6. What is the media? Discuss with your partner: How many different ‘types’ of media you can think of? • Radio • Internet • Magazine • Newspapers • Music • Video games • Films • advertising
  7. 7. Turn to the back of your books. • Head up the back page ‘Media Terminology’ • You will keep the back 5 sides free. We will use these to record all of the important language that you have to learn.
  8. 8. Media Terminology Media – A range of industries, usually to inform or entertain e.g. Radio, TV, Newspapers, Magazines, Internet, Music
  9. 9. This term…. We are going to study advertising. What is advertising? How does it work? What are target audience? How do advertisements sell products to audience? How do we read meaning from advertisers.
  10. 10. Turn to the front of your books. • Write the title The Advertising and Marketing Industry
  11. 11. In groups… In small groups, try to think of answers to these questions. What is advertising and marketing? Where do we find advertising? What forms can advertising and marketing take? *ask others around the room to get a really detailed list.
  12. 12. What is Advertising and Marketing?
  13. 13. Where do we find advertising?
  14. 14. What forms can advertising take?
  15. 15. You have one minutes to answer….. • In a 45 minute commute in to London, how many adverts do you think the average person come in to contact with? • How many adverts does the average person come in to contact with during a whole day?
  16. 16. Does this surprise you? Can you work out how this is possible? • In a 45 minute commute in to London, how many adverts do you think the average person come in to contact with? 130 • How many adverts does the average person come in to contact with during a whole day? 3500 How do you think this affects us?
  17. 17. In pairs…. Discuss your favourite adverts. • What makes them ‘good’ adverts? • Note down an example of each and explain why it is good/effective (remember adverts are supposed to appeal to us.) Media Advert Why it is a good advert Print online TV Radio
  18. 18. What makes an advert sell a product well? • Clearly shows the product • Shows the target audience • Makes the product appeal to the audience • Memorable – Jingle – Strapline – Humour – Celebrity endorsement
  19. 19. Paired Task: 15 minutes In pairs, go online and find two adverts that you think sell a product really well and are memorable. o 1 x Print advert o 1 x TV advert Write the name of the products and companies in your book and what type of person you think it is aimed at (age, gender, interests.)
  20. 20. Feedback: 10 minutes Pick one advert and explain to the class why you think it is an effective advert. Is it memorable? If so, how? Does it make the product look good? If so, how?
  21. 21. Individual Analysis: 15 minutes In your book write an analysis for each advert. What the company and product is. Describe the advert (the storyline/what happens.) Who is the product aimed at and how do you know? Why you think it sells the product well.
  22. 22. Peer Assessment Swap books. Read through the work. Comment underneath…. • WWW: what went well? – Did they give detail to their answers? – Was their work easy to understand? – Could they explain HOW an advert sells? • EBI: – Give them a target to improve on when analysing adverts.
  23. 23. Key Terms Media
  24. 24. How did we do? Are you confident in these objectives? • To understand the aims and structure of the course • To understand Advertising and Marketing forms and objectives.

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