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IT’S NOT YOUR FAULT
 YOU CAN’T STOP WATCHING
 NCAA® MARCH MADNESS®
 An exploration into all the reasons man is unable
 to do anything but watch basketball during the
 NCAA® Tournament. It has pictures!




NCAA, Final Four and March Madness are trademarks
of the National Collegiate Athletic Association
EXECUTIVE SUMMARY
I. 		   Man HAS ALWAYS NEEDED sport
II.		   Basketball is the perfect sport
III.		 March madness is the ultimate
		form of basketball
IV.		   Conclusion (EPIC)
V.		    COKE ZERO LOGO
Man Riding Mammoth For Sport


        SECTION I

FOR AS LONG AS MAN HAS
  ROAMED THE EARTH,
 HE HAS NEEDED SPORT
                                    page 3
EARLY MAN’S ENVIRONMENT MADE
       ATHLETIC SKILL R
                 DANGE ESSENTIAL




       SABER-TOOTHED       ACTIVE             WILD       CARELESS
           TIGERS        VOLCANOES          BOULDERS     MAMMOTHS




 SPRINTING                                                          DODGING
                       PERIPHERAL
                         VISION                JUMPING


                                    SKILL                    source: Some museum

SECTION I: MAN HAS ALWAYS NEEDED SPORT                                    page 4
SPORT HAS ALWAYS BEEN THE
                       BEST WAY FOR MAN TO SHOW HIS
                       GENETICALLY DESIRABLE TRAITS
ATTRACTIVENESS




                    SPORTS   BEAR-CLAW   HAS NICE    GOOD       HIGH-PAYING    SPACIOUS   LITERACY
                   PROWESS    NECKLACE    WHEEL     WITH KIDS       JOB          CAVE



                                                                              source: Cave magazine

                 SECTION I: MAN HAS ALWAYS NEEDED SPORT                                     page 5
THROUGHOUT HISTORY, PLAYING SPORTS
      HAS BROUGHT MAN TOGETHER


                   TIGER TAG                                 JOUSTING                        FOOTBALL
                42,000 BC, JUNGLE                            950, CASTLE                    1400, ENGLAND




                                      WRESTLING                            LACROSSE                         SAILBOATING
THE BEGINNING                        2400 BC, MUD PIT               1100, NATIVE AMERICA                     1492, OCEAN
   OF TIME




                       BASEBALL                          FOOTBALL
                       1845, FIELD                      1900, GRIDIRON




                     DUELING                  BASKETBALL                      HOCKEY            TIMEBALL
                  1830, WILD WEST               1891, FARM                  1900, CANADA?       2043, MOON




                                                                                                    source: Wikipedia

       SECTION I: MAN HAS ALWAYS NEEDED SPORT                                                                     page 6
THROUGHOUT HISTORY, WATCHING SPORTS
  HAS ALSO BROUGHT MAN TOGETHER


                   TIGER TAG                                 JOUSTING                        FOOTBALL
                42,000 BC, JUNGLE                            950, CASTLE                    1400, ENGLAND




                                      WRESTLING                            LACROSSE                         SAILBOATING
THE BEGINNING                        2400 BC, MUD PIT               1100, NATIVE AMERICA                     1492, OCEAN
   OF TIME




                       BASEBALL                          FOOTBALL
                       1845, FIELD                      1900, GRIDIRON




                     DUELING                  BASKETBALL                      HOCKEY            TIMEBALL
                  1830, WILD WEST               1891, FARM                  1900, CANADA?       2043, MOON




                                                                                                    source: Wikipedia

       SECTION I: MAN HAS ALWAYS NEEDED SPORT                                                                     page 7
WATCHING SPORT TOGETHER SATISFIES
  MAN’S INHERENT HERD MENTALITY

                                                         1%
                                                         RATIONAL THOUGHT
         fig. 5

WHY GUYS                                                 3%
DO THINGS
                                                         THEY HAVE NO IDEA

                                                         3%
                                                         TO IMPRESS GIRLS


                                                         3.5%
                                                         ICE CREAM


                                                         89.5%
                                                         OTHER GUYS
                                                         ARE DOING IT




                                source: About a hundred other similar graphs

  SECTION I: MAN HAS ALWAYS NEEDED SPORT                             page 8
SPORT IS BETTER THAN: BUYING PAPER TOWELS. SITTING AT A TABLE DOING NOTHING. UNSALTED SNACKS. STAMPS. EYEBALL-
ING MEASUREMENTS. GETTING A HAIRCUT. DRIVING A CARPOOL. RIDING IN A CARPOOL. TALKING TO BORING NEIGHBORS.
USING A COASTER. USING A TOASTER. CHANGING VOICEMAIL. POURING OUT CAT FOOD. TRYING TO REMEMBER SOMEONE’S
NAME. THINKING ABOUT BUFFALOS. DOING YOUR TAXES. WRITING OUT LONG LISTS OF THINGS. READING WORDS. ORDERING
MAYO ON THE SIDE. WAITING IN A DENTIST’S WAITING ROOM. BOOKS ABOUT MOVIES. CHEESE STICKS. CLICKING A PEN FOR A
LONG TIME. UNBENDING A PAPERCLIP. AN OLD HAT. EGG WHITES. SPILLING PASTA SAUCE. CLEANING UP YOUR PASTA SAUCE
SPILL. TAKING OUT THE TRASH. MAKING THE LONG WALK FROM THE STREET TO THE HOUSE. PLAYING SILLY, POINTLESS GAMES.
ONE-WAY FLIRTING. ANTI-SMELL SPRAY. REMEMBERING OLD CARTOONS. NEVER TRYING A COCONUT. JUICE THAT TASTES LIKE
VEGETABLES. DECIDING WHAT TO WEAR THAT DAY. PUTTING AWAY WHAT YOU DECIDED NOT TO WEAR THAT DAY. LAUNDRY.
UGH, I HATE LAUNDRY. CALLING JIM BACK AGAIN. READING ABOUT MATH. MATH ABOUT READING. EATING HALF A SANDWICH.
TRYING TO DO TRICKS WHILE YOU’RE WALKING. DRAWING ON A NAPKIN. SOLVING PUZZLES. CONVERSATIONS ABOUT OLD
THINGS. TRIMMING VARIOUS HAIRS AND SUCH. SHELLING NUTS. DRINKING SELTZER. CONSIDERING CHANGING SEATS BUT NOT.
WISHING YOU WERE DOING SOMETHING ELSE. WALKING AROUND AIMLESSLY. CHANGING THE RADIO STATION. CHANGING THE
RADIO STATION AGAIN                                                                          . STARING AT SUSAN
FROM ACROSS YOUR         SPORT COMPENSATES FOR MAN’S                                          OFFICE. LEANING ON
BRICK WALLS LOOKING
REMEMBERING THOSE
                           RELATIVELY UNEXCITING LIFE
                           DGF                                                                COOL. NETWORKING.
                                                                                              DIRECTIONS. CHOOS-
ING SUSHI NAMING YOUR HOUSE AFTER A FAMOUS STADIUM. RENTING TUXEDOS. PAYING FOR THINGS. CUTTING A GRAPE-
FRUIT. FIGURING OUT THE CORRECT TITLES FOR PEOPLE. MAKING SURE YOU HAVE A PROTEIN SHAKE EVERY DAY. EATING BED
CEREAL. UPDATING PROFILES. LISTING FAMOUS DOGS. PICKLE SLICES. WORKING ON VARIOUS GYMNASTICS MOVES. ASKING
COWORKERS WHERE TO FIND A GOOD TACO. YOUR FRIEND CHESTER. BREAKING A FLIP-FLOP. WIPING OFF YOUR KEYBOARD.
CONTINUING TO WORK ON REALLY LONG LISTS. TAKING NAPS. GOING TO A GOOD OLD-FASHIONED TRACTOR PULL. ORDERING
FOOD. CONSUMING MEDIA. MAKING GIFS. ADJUSTING THE TEMPERATURE OF THE SHOWER. ACCIDENTALLY REPLYING ALL.
DECORATING FOR VARIOUS HOLIDAYS. SHOPPING FOR TRENDY YET POORLY BUILT SWEDISH FURNITURE ON A RAINY SATUR-
DAY. GIVING PEOPLE THE THUMBS-UP. ANYTHING OF OR RELATING TO BIOCHEMISTRY. LOOKING AT BORING STACKS OF
NUMBER BRICKS ON YOUR COMPUTER. FIGURING OUT VARIOUS TV REMOTES. EXPLAINING THINGS TO YOUR MOTHER. LISTEN-
ING TO YOUR MOTHER EXPLAIN THINGS TO YOU. FARTING. JUST KIDDING, FARTING IS FUN. SITTING INDIAN-STYLE. SMELLING
DELICIOUS FOOD THAT IS NOT YOURS. MATCHING SOCKS. COUNTING FRECKLES. WAITING FOR A TRAIN TO PASS. MAN, THAT’S
A LONG TRAIN. ARE YOU KIDDING ME? I’M GONNA GO A DIFFERENT WAY. STICKER BOOKS. FILLING OUT VARIOUS DOCUMENTS.
WRITING THANK-YOU NOTES. SEEING HOW LONG YOU CAN HOLD YOUR BREATH. SINGING THE WRONG LYRICS. SPILLING
KETCHUP ON YOURSELF. LOSING YOUR CELL PHONE. PIGS. SPROUTS. FILING FILES IN FILING CABINETS. READING ENTIRE LISTS.


           SECTION I: MAN HAS ALWAYS NEEDED SPORT                                                    page 9
SPORT IS THE BEST WAY
                   TO LIVE VICARIOUSLY

    SPORT HERO



    ASTRONAUT
                                          QUALITIES OF MEN    STRENGTH

                                           THAT OTHER MEN     WISDOM

                                               WANT TO BE     RESPECT
     PRESIDENT


 INTERNATIONAL
MAN OF MYSTERY


   SINGLE BRIAN
FROM NEXT DOOR




                                                       source: 2012 Census

      SECTION I: MAN HAS ALWAYS NEEDED SPORT                      page 10
SPORT PROVIDES MAN WITH AN
                  EMOTIONAL OUTLET
           MAN NOT WATCHING SPORT                       MAN WATCHING SPORT




  ANGRY      CONFIDENT    DEPRESSED    HAPPY       ANGRY      CONFIDENT    DEPRESSED    HAPPY




 IN LOVE       BORED      DETERMINED   SHOCKED    IN LOVE       BORED      DETERMINED   SHOCKED




HYSTERICAL   FRUSTRATED   CONFUSED       ????    HYSTERICAL   FRUSTRATED    CONFUSED      ????




                                                        source: Extensive Emotional Testing

     SECTION I: MAN HAS ALWAYS NEEDED SPORT                                               page 11
The Geometric Beauty of Basketball

     SECTION II

BASKETBALL IS THE
 PERFECT SPORT
                                      page 12
BASKETBALL IS COMPOSED
        OF PERFECT ELEMENTS




       BASKETS                           BALLS


                                         source: Baskets: The Documentary

SECTION II: BASKETBALL IS THE PERFECT SPORT                     page 13
The basket has long been a
          cornerstone of human civilization


               MOSES’ BABY BASKET
                1500 BC, ANCIENT EGYPT                          WWI PIGEON BASKETS
                                                                      1871, FRANCE
 WOVEN BASKETS
8000 BC, MESOPOTAMIA                      FIRST PICNIC BASKETS                    BASKETS.COM
                                               1720, ROMANIA                         1999, USA
                  THE GOLDEN AGE OF BASKETS




                HANDLED BASKETS                          BICYCLE BASKETS                  NANOBASKETS
                 500 BC, DENMARK                               1853, USA                     2012, USA




   INTERWOVEN BASKETS                FANCY BASKET                CARBON ALLOY EGG BASKETS
                                                                           1967, CANADA
  4000 BC, ALSO MESOPOTAMIA      PRESENTED TO PILGRIMS
                                     1621, NEW ENGLAND




                                                                  source: Baskets: The Documentary

       SECTION II: BASKETBALL IS THE PERFECT SPORT                                               page 14
BALLS HAVE captivated and
  influenced mankind EVER SINCE THE
   AZTECS FIRST WORSHIPPED THE SUN

                                   ROUND OBJECTS
                                   OF HISTORICAL NOTE
                                    •   BasketballS
                                    •   Sun
                                    •   Earth
                                    •   Moon
                                    •   EyeballS
                                    •   DEFENSIVE ARMADILLOS
                                    •   donut holeS
                                    •   snowballS
                                    •   orangeS
                                    •   atomS
                                    •   bullet points



                                           source: Baskets: The Documentary

SECTION II: BASKETBALL IS THE PERFECT SPORT                       page 15
FILLING AN EMPTY BASKET IS
              PSYCHOLOGICALLY FULFILLING

                   EMPTY BASKET       FULL BASKET



HAPPINESS                                                    HAPPINESS


FULFILLMENT                                               FULFILLMENT



A SENSE OF PLACE                                     A SENSE OF PLACE
IN THIS WORLD                                           IN THIS WORLD
AMIDST ALL                                                  AMIDST ALL
THE CHAOS                                                   THE CHAOS




                                           source: Baskets: The Documentary

  SECTION II: BASKETBALL IS THE PERFECT SPORT                     page 16
THE COMBINATION OF BASKETS AND BALLS
RESULTED IN A NEW FORM OF PERFECTION




          BASKETS       BASKETBALL            BALLS




                                        source: Declassified NSA documents

SECTION II: BASKETBALL IS THE PERFECT SPORT                      page 17
EVERY PART OF THE COURT
                           satisfies AN ELEMENT OF
                            MAN’S COMPLEX PSYCHE

             LOW BLOCKS
              Remind man of his                           FREE-THROW LINE
              childhood love of blocks
                                                                   Man has always
                                                                 loved free things
     HALF-COURT LINE
     Perfect distance for man
     to attempt low-percentage
     shot when alone in gym
                                                                THREE-POINT LINE
                                                                 Gives short man purpose
                                                                        in tall man’s game
THE PAINT
Man has always preferred
watching paint to
painting paint




                                                   source: 1965 Basketball Handbook

         SECTION II: BASKETBALL IS THE PERFECT SPORT                          page 18
THE RULES AND REGULATIONS OF THE GAME
     APPEAL TO MAN’S BASIC NEEDS



          35 seconds                           34.86 seconds

   COLLEGIATE SHOT CLOCK                 AVERAGE ATTENTION SPAN


                           120 seconds


                   AVERAGE COMMERCIAL BREAK


                 AVERAGE BATHROOM BREAK (#1)




                                              source: 1967 Basketball Handbook

SECTION II: BASKETBALL IS THE PERFECT SPORT                          page 19
THROWING THINGS is more fun
         than not throwing things


                                                  THROWING
                                                  NOT THROWING




FUN



          BALLS      ROCKS    BACHELOR     PIES   BEEHIVES
                               PARTIES

                                                   source: Tibetan scrolls

 SECTION II: BASKETBALL IS THE PERFECT SPORT                    page 20
THE GREATEST MOMENTS IN BASKETBALL
  ARE THE GREATEST MOMENTS IN SPORTS

                                             HIGH SKILL
                                                                                         SLAM DUNK BUZZER BEATER
                                                                                                               R
                                                                                              (BASKETBALL)
 DIFFICULT PUTT              BOWLING A 300
    (GOLF)                     (BOWLING)
                                                             HAIL MARY PASS        SLAM DUNK
                                                              (FOOTBALL)          (BASKETBALL)
              PERFECT GAME
               (BASEBALL)
                                       TRIPLE SIX
                                                    DIVING HEADER                         BUZZER BEATER
                                        (DARTS)
                                                      (SOCCER)                             (BASKETBALL)


LAME         BEACH VOLLEYBALL DIG
                (VOLLEYBALL)
                                                                                   AWESOME
                                                                    GRAND SLAM
                                                                    (BASEBALL)
                                    EPIC SLOG
                                    (CRICKET)
                                                                                 PASSATA SOTTO
                                                                                   (FENCING)

                      EQUESTRIAN
   BALK              (EQUESTRIAN)
(BASEBALL)
                                             LOW SKILL



                                                                      source: Extensive emotional testing

SECTION II: BASKETBALL IS THE PERFECT SPORT                                                       page 21
Man Carrying the Burden of March Madness

       SECTION III

NCAA® MARCH MADNESS®
 IS THE ULTIMATE FORM
     OF BASKETBALL
                                                page 22
mad•ness´mæd nis (n.)
         1. COLLEGE BASKETBALL TOURNAMENT
         2. INTENSE EXCITEMENT OR HILARITY
         3. A SITUATION THAT SEEMS TO MAKE NO SENSE




                                                  source: Dictionary

SECTION III: THE ULTIMATE FORM OF BASKETBALL               page 23
When there are 67 games in 21 days,
    there is no time for anything
         besides basketball

                                            4%
                                            WORK
    MARCH 18 THROUGH APRIL 8
                                                6%
                                                FRISBEE


                                                7%
                                                TALKING ABOUT
                                                WATCHING BASKETBALL


                                               8%
         66%
                                               DREAMING ABOUT
                                               WATCHING BASKETBALL

          WATCHING BASKETBALL
                                       9%
                                       WATCHING BASKETBALL
                                       HIGHLIGHTS


                                       source: Survey of Brian in accounting

SECTION III: THE ULTIMATE FORM OF BASKETBALL                       page 24
Every game of the tournament FEEDS
man’s attraction to single elimination

                    POPULAR FORMS OF
                    SINGLE ELIMINATION




TOURNAMENTS        DUELING         GLADIATORS              PIÑATAS




                                       source: Single Elimination, The Musical

 SECTION III: THE ULTIMATE FORM OF BASKETBALL                        page 25
EVERYBODY IS DOING IT



                      40,000,000
                       BRACKETS FILLED OUT




20,000,000
                                                              18
                                                              CHILDREN NAMED
PEOPLE WATCHING THE FINAL        10,300,000                   AFTER SPORTS
                                                              ANCHORS
                                 HOURS STREAMING GAME VIDEO




                                                              source: The Internet

    SECTION III: THE ULTIMATE FORM OF BASKETBALL                         page 26
NCAA® MARCH MADNESS® GENERATES
        LARGE AMOUNTS OF PEER PRESSURE

                        WATCH NCAA
                        TOURNAMENT          BUY FIREWORKS
                                PAY TAXES                                     SHOP AT MALLS
PEER PRESSURE       AR




                                                                          V
                                                      G
                                  AY




                                                                   CT
                            R




                                                                                C
         N




                                            N
                B




                                                             P
                                                L
                                                JU




                                                                        NO
                                                            SE
                           AP




                                                                               DE
             FE




                                                     AU
        JA




                                       JU




                                                                  O
                                  M
                    M




                                                            source: 30-million sample survey

     SECTION III: THE ULTIMATE FORM OF BASKETBALL                                   page 27
the tournament prepares
         man for most March/April
           water-cooler TOPICS




                      STEAK



                                               source: Water Cooler Weekly

SECTION III: THE ULTIMATE FORM OF BASKETBALL                     page 28
March Madness elevates
               basketball to extreme
                cultural importance.
NCAA
MARCH
MADNESS


              ROVER
              LANDING        INTERNATIONAL
              ON MARS        KAYAKING
                             SUMMIT

                                             JIM GETTING     PRESIDENTIAL
                                             A NEW GRILL     INAUGURATION




CULTURAL SIGNIFICANCE
                                                           source: Uncle Terry

    SECTION III: THE ULTIMATE FORM OF BASKETBALL                     page 29
SECTION IV

CONCLUSION




               page 30
IF
                  MAN HAS ALWAYS
                   NEEDED SPORT

                         AND
                 BASKETBALL IS THE
                  PERFECT SPORT

                         AND
             MARCH MADNESS IS THE
         ULTIMATE FORM OF BASKETBALL

                         THEN

SECTION IV: CONCLUSION                 page 31
MAN IS COMPLETELY AND
  UTTERLY POWERLESS AGAINST
       MARCH MADNESS
                          MAN




                         100%
                   AVERAGE ATTENTION SPAN   POWERLESS




SECTION IV: CONCLUSION                                  page 32
SO:
• Warm up that laser pointer
• Round up those bosses
• And enjoy everything basketball




                                    page 33
enjoy   everything




                     page 34

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Coke Zero Official Document 2013: It’s Not Your Fault You Can’t Stop Watching March Madness

  • 1. IT’S NOT YOUR FAULT YOU CAN’T STOP WATCHING NCAA® MARCH MADNESS® An exploration into all the reasons man is unable to do anything but watch basketball during the NCAA® Tournament. It has pictures! NCAA, Final Four and March Madness are trademarks of the National Collegiate Athletic Association
  • 2. EXECUTIVE SUMMARY I. Man HAS ALWAYS NEEDED sport II. Basketball is the perfect sport III. March madness is the ultimate form of basketball IV. Conclusion (EPIC) V. COKE ZERO LOGO
  • 3. Man Riding Mammoth For Sport SECTION I FOR AS LONG AS MAN HAS ROAMED THE EARTH, HE HAS NEEDED SPORT page 3
  • 4. EARLY MAN’S ENVIRONMENT MADE ATHLETIC SKILL R DANGE ESSENTIAL SABER-TOOTHED ACTIVE WILD CARELESS TIGERS VOLCANOES BOULDERS MAMMOTHS SPRINTING DODGING PERIPHERAL VISION JUMPING SKILL source: Some museum SECTION I: MAN HAS ALWAYS NEEDED SPORT page 4
  • 5. SPORT HAS ALWAYS BEEN THE BEST WAY FOR MAN TO SHOW HIS GENETICALLY DESIRABLE TRAITS ATTRACTIVENESS SPORTS BEAR-CLAW HAS NICE GOOD HIGH-PAYING SPACIOUS LITERACY PROWESS NECKLACE WHEEL WITH KIDS JOB CAVE source: Cave magazine SECTION I: MAN HAS ALWAYS NEEDED SPORT page 5
  • 6. THROUGHOUT HISTORY, PLAYING SPORTS HAS BROUGHT MAN TOGETHER TIGER TAG JOUSTING FOOTBALL 42,000 BC, JUNGLE 950, CASTLE 1400, ENGLAND WRESTLING LACROSSE SAILBOATING THE BEGINNING 2400 BC, MUD PIT 1100, NATIVE AMERICA 1492, OCEAN OF TIME BASEBALL FOOTBALL 1845, FIELD 1900, GRIDIRON DUELING BASKETBALL HOCKEY TIMEBALL 1830, WILD WEST 1891, FARM 1900, CANADA? 2043, MOON source: Wikipedia SECTION I: MAN HAS ALWAYS NEEDED SPORT page 6
  • 7. THROUGHOUT HISTORY, WATCHING SPORTS HAS ALSO BROUGHT MAN TOGETHER TIGER TAG JOUSTING FOOTBALL 42,000 BC, JUNGLE 950, CASTLE 1400, ENGLAND WRESTLING LACROSSE SAILBOATING THE BEGINNING 2400 BC, MUD PIT 1100, NATIVE AMERICA 1492, OCEAN OF TIME BASEBALL FOOTBALL 1845, FIELD 1900, GRIDIRON DUELING BASKETBALL HOCKEY TIMEBALL 1830, WILD WEST 1891, FARM 1900, CANADA? 2043, MOON source: Wikipedia SECTION I: MAN HAS ALWAYS NEEDED SPORT page 7
  • 8. WATCHING SPORT TOGETHER SATISFIES MAN’S INHERENT HERD MENTALITY 1% RATIONAL THOUGHT fig. 5 WHY GUYS 3% DO THINGS THEY HAVE NO IDEA 3% TO IMPRESS GIRLS 3.5% ICE CREAM 89.5% OTHER GUYS ARE DOING IT source: About a hundred other similar graphs SECTION I: MAN HAS ALWAYS NEEDED SPORT page 8
  • 9. SPORT IS BETTER THAN: BUYING PAPER TOWELS. SITTING AT A TABLE DOING NOTHING. UNSALTED SNACKS. STAMPS. EYEBALL- ING MEASUREMENTS. GETTING A HAIRCUT. DRIVING A CARPOOL. RIDING IN A CARPOOL. TALKING TO BORING NEIGHBORS. USING A COASTER. USING A TOASTER. CHANGING VOICEMAIL. POURING OUT CAT FOOD. TRYING TO REMEMBER SOMEONE’S NAME. THINKING ABOUT BUFFALOS. DOING YOUR TAXES. WRITING OUT LONG LISTS OF THINGS. READING WORDS. ORDERING MAYO ON THE SIDE. WAITING IN A DENTIST’S WAITING ROOM. BOOKS ABOUT MOVIES. CHEESE STICKS. CLICKING A PEN FOR A LONG TIME. UNBENDING A PAPERCLIP. AN OLD HAT. EGG WHITES. SPILLING PASTA SAUCE. CLEANING UP YOUR PASTA SAUCE SPILL. TAKING OUT THE TRASH. MAKING THE LONG WALK FROM THE STREET TO THE HOUSE. PLAYING SILLY, POINTLESS GAMES. ONE-WAY FLIRTING. ANTI-SMELL SPRAY. REMEMBERING OLD CARTOONS. NEVER TRYING A COCONUT. JUICE THAT TASTES LIKE VEGETABLES. DECIDING WHAT TO WEAR THAT DAY. PUTTING AWAY WHAT YOU DECIDED NOT TO WEAR THAT DAY. LAUNDRY. UGH, I HATE LAUNDRY. CALLING JIM BACK AGAIN. READING ABOUT MATH. MATH ABOUT READING. EATING HALF A SANDWICH. TRYING TO DO TRICKS WHILE YOU’RE WALKING. DRAWING ON A NAPKIN. SOLVING PUZZLES. CONVERSATIONS ABOUT OLD THINGS. TRIMMING VARIOUS HAIRS AND SUCH. SHELLING NUTS. DRINKING SELTZER. CONSIDERING CHANGING SEATS BUT NOT. WISHING YOU WERE DOING SOMETHING ELSE. WALKING AROUND AIMLESSLY. CHANGING THE RADIO STATION. CHANGING THE RADIO STATION AGAIN . STARING AT SUSAN FROM ACROSS YOUR SPORT COMPENSATES FOR MAN’S OFFICE. LEANING ON BRICK WALLS LOOKING REMEMBERING THOSE RELATIVELY UNEXCITING LIFE DGF COOL. NETWORKING. DIRECTIONS. CHOOS- ING SUSHI NAMING YOUR HOUSE AFTER A FAMOUS STADIUM. RENTING TUXEDOS. PAYING FOR THINGS. CUTTING A GRAPE- FRUIT. FIGURING OUT THE CORRECT TITLES FOR PEOPLE. MAKING SURE YOU HAVE A PROTEIN SHAKE EVERY DAY. EATING BED CEREAL. UPDATING PROFILES. LISTING FAMOUS DOGS. PICKLE SLICES. WORKING ON VARIOUS GYMNASTICS MOVES. ASKING COWORKERS WHERE TO FIND A GOOD TACO. YOUR FRIEND CHESTER. BREAKING A FLIP-FLOP. WIPING OFF YOUR KEYBOARD. CONTINUING TO WORK ON REALLY LONG LISTS. TAKING NAPS. GOING TO A GOOD OLD-FASHIONED TRACTOR PULL. ORDERING FOOD. CONSUMING MEDIA. MAKING GIFS. ADJUSTING THE TEMPERATURE OF THE SHOWER. ACCIDENTALLY REPLYING ALL. DECORATING FOR VARIOUS HOLIDAYS. SHOPPING FOR TRENDY YET POORLY BUILT SWEDISH FURNITURE ON A RAINY SATUR- DAY. GIVING PEOPLE THE THUMBS-UP. ANYTHING OF OR RELATING TO BIOCHEMISTRY. LOOKING AT BORING STACKS OF NUMBER BRICKS ON YOUR COMPUTER. FIGURING OUT VARIOUS TV REMOTES. EXPLAINING THINGS TO YOUR MOTHER. LISTEN- ING TO YOUR MOTHER EXPLAIN THINGS TO YOU. FARTING. JUST KIDDING, FARTING IS FUN. SITTING INDIAN-STYLE. SMELLING DELICIOUS FOOD THAT IS NOT YOURS. MATCHING SOCKS. COUNTING FRECKLES. WAITING FOR A TRAIN TO PASS. MAN, THAT’S A LONG TRAIN. ARE YOU KIDDING ME? I’M GONNA GO A DIFFERENT WAY. STICKER BOOKS. FILLING OUT VARIOUS DOCUMENTS. WRITING THANK-YOU NOTES. SEEING HOW LONG YOU CAN HOLD YOUR BREATH. SINGING THE WRONG LYRICS. SPILLING KETCHUP ON YOURSELF. LOSING YOUR CELL PHONE. PIGS. SPROUTS. FILING FILES IN FILING CABINETS. READING ENTIRE LISTS. SECTION I: MAN HAS ALWAYS NEEDED SPORT page 9
  • 10. SPORT IS THE BEST WAY TO LIVE VICARIOUSLY SPORT HERO ASTRONAUT QUALITIES OF MEN STRENGTH THAT OTHER MEN WISDOM WANT TO BE RESPECT PRESIDENT INTERNATIONAL MAN OF MYSTERY SINGLE BRIAN FROM NEXT DOOR source: 2012 Census SECTION I: MAN HAS ALWAYS NEEDED SPORT page 10
  • 11. SPORT PROVIDES MAN WITH AN EMOTIONAL OUTLET MAN NOT WATCHING SPORT MAN WATCHING SPORT ANGRY CONFIDENT DEPRESSED HAPPY ANGRY CONFIDENT DEPRESSED HAPPY IN LOVE BORED DETERMINED SHOCKED IN LOVE BORED DETERMINED SHOCKED HYSTERICAL FRUSTRATED CONFUSED ???? HYSTERICAL FRUSTRATED CONFUSED ???? source: Extensive Emotional Testing SECTION I: MAN HAS ALWAYS NEEDED SPORT page 11
  • 12. The Geometric Beauty of Basketball SECTION II BASKETBALL IS THE PERFECT SPORT page 12
  • 13. BASKETBALL IS COMPOSED OF PERFECT ELEMENTS BASKETS BALLS source: Baskets: The Documentary SECTION II: BASKETBALL IS THE PERFECT SPORT page 13
  • 14. The basket has long been a cornerstone of human civilization MOSES’ BABY BASKET 1500 BC, ANCIENT EGYPT WWI PIGEON BASKETS 1871, FRANCE WOVEN BASKETS 8000 BC, MESOPOTAMIA FIRST PICNIC BASKETS BASKETS.COM 1720, ROMANIA 1999, USA THE GOLDEN AGE OF BASKETS HANDLED BASKETS BICYCLE BASKETS NANOBASKETS 500 BC, DENMARK 1853, USA 2012, USA INTERWOVEN BASKETS FANCY BASKET CARBON ALLOY EGG BASKETS 1967, CANADA 4000 BC, ALSO MESOPOTAMIA PRESENTED TO PILGRIMS 1621, NEW ENGLAND source: Baskets: The Documentary SECTION II: BASKETBALL IS THE PERFECT SPORT page 14
  • 15. BALLS HAVE captivated and influenced mankind EVER SINCE THE AZTECS FIRST WORSHIPPED THE SUN ROUND OBJECTS OF HISTORICAL NOTE • BasketballS • Sun • Earth • Moon • EyeballS • DEFENSIVE ARMADILLOS • donut holeS • snowballS • orangeS • atomS • bullet points source: Baskets: The Documentary SECTION II: BASKETBALL IS THE PERFECT SPORT page 15
  • 16. FILLING AN EMPTY BASKET IS PSYCHOLOGICALLY FULFILLING EMPTY BASKET FULL BASKET HAPPINESS HAPPINESS FULFILLMENT FULFILLMENT A SENSE OF PLACE A SENSE OF PLACE IN THIS WORLD IN THIS WORLD AMIDST ALL AMIDST ALL THE CHAOS THE CHAOS source: Baskets: The Documentary SECTION II: BASKETBALL IS THE PERFECT SPORT page 16
  • 17. THE COMBINATION OF BASKETS AND BALLS RESULTED IN A NEW FORM OF PERFECTION BASKETS BASKETBALL BALLS source: Declassified NSA documents SECTION II: BASKETBALL IS THE PERFECT SPORT page 17
  • 18. EVERY PART OF THE COURT satisfies AN ELEMENT OF MAN’S COMPLEX PSYCHE LOW BLOCKS Remind man of his FREE-THROW LINE childhood love of blocks Man has always loved free things HALF-COURT LINE Perfect distance for man to attempt low-percentage shot when alone in gym THREE-POINT LINE Gives short man purpose in tall man’s game THE PAINT Man has always preferred watching paint to painting paint source: 1965 Basketball Handbook SECTION II: BASKETBALL IS THE PERFECT SPORT page 18
  • 19. THE RULES AND REGULATIONS OF THE GAME APPEAL TO MAN’S BASIC NEEDS 35 seconds 34.86 seconds COLLEGIATE SHOT CLOCK AVERAGE ATTENTION SPAN 120 seconds AVERAGE COMMERCIAL BREAK AVERAGE BATHROOM BREAK (#1) source: 1967 Basketball Handbook SECTION II: BASKETBALL IS THE PERFECT SPORT page 19
  • 20. THROWING THINGS is more fun than not throwing things THROWING NOT THROWING FUN BALLS ROCKS BACHELOR PIES BEEHIVES PARTIES source: Tibetan scrolls SECTION II: BASKETBALL IS THE PERFECT SPORT page 20
  • 21. THE GREATEST MOMENTS IN BASKETBALL ARE THE GREATEST MOMENTS IN SPORTS HIGH SKILL SLAM DUNK BUZZER BEATER R (BASKETBALL) DIFFICULT PUTT BOWLING A 300 (GOLF) (BOWLING) HAIL MARY PASS SLAM DUNK (FOOTBALL) (BASKETBALL) PERFECT GAME (BASEBALL) TRIPLE SIX DIVING HEADER BUZZER BEATER (DARTS) (SOCCER) (BASKETBALL) LAME BEACH VOLLEYBALL DIG (VOLLEYBALL) AWESOME GRAND SLAM (BASEBALL) EPIC SLOG (CRICKET) PASSATA SOTTO (FENCING) EQUESTRIAN BALK (EQUESTRIAN) (BASEBALL) LOW SKILL source: Extensive emotional testing SECTION II: BASKETBALL IS THE PERFECT SPORT page 21
  • 22. Man Carrying the Burden of March Madness SECTION III NCAA® MARCH MADNESS® IS THE ULTIMATE FORM OF BASKETBALL page 22
  • 23. mad•ness´mæd nis (n.) 1. COLLEGE BASKETBALL TOURNAMENT 2. INTENSE EXCITEMENT OR HILARITY 3. A SITUATION THAT SEEMS TO MAKE NO SENSE source: Dictionary SECTION III: THE ULTIMATE FORM OF BASKETBALL page 23
  • 24. When there are 67 games in 21 days, there is no time for anything besides basketball 4% WORK MARCH 18 THROUGH APRIL 8 6% FRISBEE 7% TALKING ABOUT WATCHING BASKETBALL 8% 66% DREAMING ABOUT WATCHING BASKETBALL WATCHING BASKETBALL 9% WATCHING BASKETBALL HIGHLIGHTS source: Survey of Brian in accounting SECTION III: THE ULTIMATE FORM OF BASKETBALL page 24
  • 25. Every game of the tournament FEEDS man’s attraction to single elimination POPULAR FORMS OF SINGLE ELIMINATION TOURNAMENTS DUELING GLADIATORS PIÑATAS source: Single Elimination, The Musical SECTION III: THE ULTIMATE FORM OF BASKETBALL page 25
  • 26. EVERYBODY IS DOING IT 40,000,000 BRACKETS FILLED OUT 20,000,000 18 CHILDREN NAMED PEOPLE WATCHING THE FINAL 10,300,000 AFTER SPORTS ANCHORS HOURS STREAMING GAME VIDEO source: The Internet SECTION III: THE ULTIMATE FORM OF BASKETBALL page 26
  • 27. NCAA® MARCH MADNESS® GENERATES LARGE AMOUNTS OF PEER PRESSURE WATCH NCAA TOURNAMENT BUY FIREWORKS PAY TAXES SHOP AT MALLS PEER PRESSURE AR V G AY CT R C N N B P L JU NO SE AP DE FE AU JA JU O M M source: 30-million sample survey SECTION III: THE ULTIMATE FORM OF BASKETBALL page 27
  • 28. the tournament prepares man for most March/April water-cooler TOPICS STEAK source: Water Cooler Weekly SECTION III: THE ULTIMATE FORM OF BASKETBALL page 28
  • 29. March Madness elevates basketball to extreme cultural importance. NCAA MARCH MADNESS ROVER LANDING INTERNATIONAL ON MARS KAYAKING SUMMIT JIM GETTING PRESIDENTIAL A NEW GRILL INAUGURATION CULTURAL SIGNIFICANCE source: Uncle Terry SECTION III: THE ULTIMATE FORM OF BASKETBALL page 29
  • 31. IF MAN HAS ALWAYS NEEDED SPORT AND BASKETBALL IS THE PERFECT SPORT AND MARCH MADNESS IS THE ULTIMATE FORM OF BASKETBALL THEN SECTION IV: CONCLUSION page 31
  • 32. MAN IS COMPLETELY AND UTTERLY POWERLESS AGAINST MARCH MADNESS MAN 100% AVERAGE ATTENTION SPAN POWERLESS SECTION IV: CONCLUSION page 32
  • 33. SO: • Warm up that laser pointer • Round up those bosses • And enjoy everything basketball page 33
  • 34. enjoy everything page 34