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CASE Edinburg 2014 Funderful - Small Data, Big Results

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Part of a joint lecture with UCL title Small Data, Big Results from this year's CASE Europe Edinburg universities conference.
Check out the links from the slides:
SSE Riga giving case study video: https://www.itsfunderful.com/sseriga_case
Nyenrode Business University giving platform: https://chairs.nyenrode.nl/

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CASE Edinburg 2014 Funderful - Small Data, Big Results

  1. 1. to use data to fuel donations at UCL
  2. 2. We help universities fundraise by creating an experience for alumni based on human needs. itsfunderful
  3. 3. 40% 30% 20% 10% 0% itsfunderful to be fueled by enthusiasm 2012
  4. 4. itsfunderful 40% 30% 20% 10% 0% to be fueled by enthusiasm 2013
  5. 5. https://www.itsfunderful.com/sseriga_case to be fueled by enthusiasm
  6. 6. Spreading the vision itsfunderful
  7. 7. Nyenrode walkthrough video itsfunderful
  8. 8. Campaign Inspiring about campaign objectives itsfunderful Mission Progress Culture Evoking sentiment towards the school Giving a sense of urgency & achievement
  9. 9. Decision is yours >< Inspiring about campaign objectives itsfunderful Mission Progress Culture Evoking sentiment towards the school
  10. 10. Preliminary results Campaign launch: September 2014 Silent phase: 40 chairs sold and € 20,000 raised itsfunderful
  11. 11. itsfunderful to meet UCL
  12. 12. and to apply startup thinking to giving.
  13. 13. Lean Fundraising When small data & big constraints is all you need meet itsfunderful
  14. 14. Don’t limit the potential Insight, insight, insight, insight, insight , Insight, insight , insight, insight , insight, insight , insight , insight, insight , insight, insight , insight itsfunderful
  15. 15. itsfunderful 1. Giving, a social effect 2. Influence, a giving effect
  16. 16. Social ties influence our behaviour You 150 friends 10,000 friends of friends itsfunderful
  17. 17. itsfunderful
  18. 18. itsfunderful UCL Focusing on 1853 alumni prospects, we discovered 28494 links of seven different types.
  19. 19. We had some pitfalls insight, insight , insight Insight, insight , insight, insight , insight , insight, insight, insight insight itsfunderful
  20. 20. Future plans Generate better influencer data Spread the & giving culture itsfunderful
  21. 21. It’s Funderful to kickstart a giving culture at UCL itsfunderful raimonds@itsfunderful.com ™

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