CONTENTS Introduction History Timeline of Apple Product Product overview & corporate strategy Distribution channels & strategy Environmental record Conclusions & recommendations
Introduction Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The companys best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system,the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software. As of August 2011, Apple is the largest company in the world by market capitalization and, therefore, also the most valuable technology company in the world, ahead of Microsoft.
Apple Inc.s world corporate headquarters are located in the middle of Silicon Valley, at 1 Infinite Loop, Cupertino, California. This Apple campus has six buildings that total 850,000 square feet (79,000 m2) and was built in 1993 by Sobrato Development Cos.
History 1976–1980: The early years 1981–1985: Lisa and Macintosh 1986–1993: Rise and fall 1994–1997: Attempts at reinvention 1998–2005: Return to profitability 2005–2007: The Intel transition 2007–present: iPhone and iPad
Environmental record Greenpeace, an environmental organization, has confronted Apple on various environmental issues, including promoting a global end-of-life take-back plan, non-recyclable hardware components, and toxins within the iPhone hardware. In Greenpeaces Guide to Greener Electronics that scores electronics manufacturers on their policies regarding toxic chemicals, recycling and climate change, Apple ranked 9th out of 18 leading electronic makers in October 2010 with a score of 4.9/10. All Apple computers also have EPEAT Gold status.
C o n c lu s io n s The hardware market will be increasingly undifferentiated Devices can be used as Trojan horse for introducing standards (iTunes) A migration towards services could be inevitable