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Teads Luxury and_Digital__Video_v2_esp

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ONCE UPON A TIME:
CÓMO LAS MARCAS DE LUJO DEBEN CONTAR SU HISTORIA EN LA ERA DEL VIDEO DIGITAL

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download Full doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download PDF EBOOK here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download EPUB Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... Download doc Ebook here { http://shorturl.at/mzUV6 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Teads Luxury and_Digital__Video_v2_esp

  1. 1. REINVENTING VIDEO ADVERTISING
  2. 2. ONCE UPON A TIME : CÓMO LAS MARCAS DE LUJO DEBEN CONTAR SU HISTORIA EN LA ERA DEL VIDEO
  3. 3. La Importancia de Generar una Experiencia Digital de Lujo del total de las ventas en Marcas de Lujo son influenciadas por su impacto digital 62% Source: BCG & Altagamma – True-Luxury Global Consumer Insight – Nov 2014
  4. 4. Source: ContactLab and Exane BNP Paribas - Oct 2014 La Plataforma Digital podría ser “la próxima China” para la Industria de Lujo, Añadiendo alrededor de $43B usd en Ventas al 2020, pronostica Luca Sola, analista de Exane BNP Paribas
  5. 5. De los Consumidores de Lujo están ahora mismo conectados vía Smartphone o Tablets 75% Source: McKinsey 2014
  6. 6. Ante la pregunta: “¿Cuál es el mejor medio para publicitar productos de lujo?”, los compradores señalaron VIDEO como el Más Efectivo Source: Affluent Shoppers Ispos MediaCT
  7. 7. Un viaje en el tiempo
  8. 8. Los tiempos de fabricación
  9. 9. Una frase sagrada
  10. 10. Lo cotidiano en sublime
  11. 11. La pausa encantadora
  12. 12. La magia de un instante
  13. 13. Si digital es el nuevo campo de juego para las marcas de Lujo y Moda… Entonces video será tu jugador número 1 CUALES SON LOS RETOS DE VIDEO DIGITAL ACTUALMENTE ?
  14. 14. PRE-ROLL COPIA EL MODELO DE ANUNCIOS DE LA TV
  15. 15. 300 HORAS DE VIDEO SON SUBIDAS A INTERNET CADA MINUTO
  16. 16. IS THIS THE RIGHT CONTEXT FOR YOUR BRAND?
  17. 17. EL INVENTARIO PREMIUM DE VIDEO ES LIMITADO
  18. 18. Sources: Mediametrie Video Measurement, March 2013. TV Barometer, September 2013 EL INVENTARIO PREMIUM DE VIDEO ES CARO Y DE NICHO DEL INVENTARIO TOTAL DE VIDEO, ES PREMIUM 4% SOLO
  19. 19. LA EXPERIENCIA DE USUARIO SE VE AFECTADA
  20. 20. Source: The Guardian Media Network Survey January 2014 90%DE LOS USUARIOS SALTAN LOS ANUNCIOS
  21. 21. es cuestionada La Visibilidad
  22. 22. Prueba de Visibilidad MRC standard : 50% del reproductor, visible durante 2 seg.
  23. 23. ENTENDIENDO EL RETO DE LA VISIBILIDAD
  24. 24. ¿CÓMO ALCANZAR AUDIENCIAS EN EL CONTEXTO CORRECTO & A GRAN ESCALA?
  25. 25. OUTSTREAM PUBLISIDAD DE VIDEO SITUADA FUERA DEL REPRODUCTOR DE VIDEO
  26. 26. REACH GLOBAL
  27. 27. Reach Global 500+ premier premium publishers de clase mundial AMERICAS EUROPE APAC
  28. 28. inRead supera los estándares del video +21% +50% +21% Brand Favorability Purchase Intent (+74% on 18-34 yr olds) Brand Recomendation Comparado con un skipable pre-roll, nuestro formato inRead compueba tener los siguientes resultados basados en un estudio Nielsen de effectividad publicitaria: +125% Fitted well the content Source: inReads CPCV Compared to TrueView. Nielsen Ad Effectiveness Study 2014
  29. 29. TEADS.TV
  30. 30. REINVENTING VIDEO ADVERTISING

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