ERROCA Eye Wear - Franchising Opportunities

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Interested in franchising opportunities with Erroca Eye Wear? Watch this presentation to learn about Erroca or follow this link: http://israelexporter.com/erroca

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ERROCA Eye Wear - Franchising Opportunities

  1. 1. February 2010 Steven Wolfson International Franchising
  2. 2. Annual Accumulated Percentage Turnover since 2003
  3. 3. <ul><li>Largest Sunglass Chain in Israel </li></ul><ul><li>53 stores in 2009 </li></ul><ul><li>60 stores by end of 2010 </li></ul>Cyprus 1 store in 2009 2 stores in 2010
  4. 5. Products Displays Advertising & PR Packaging Up Selling Construction Franchise Opportunities New Store Concepts
  5. 6. New Store Concepts
  6. 7. New Store Concept <ul><li>Exclusive </li></ul><ul><li>Spacious </li></ul><ul><li>Fashionable </li></ul><ul><li>Powerful </li></ul><ul><li>Modern </li></ul><ul><li>Friendly </li></ul>
  7. 8. Products Displays Advertising $ PR Packaging Up Selling Construction Franchise Opportunities New Store Concepts
  8. 9. Products
  9. 10. Products <ul><li>High Quality </li></ul><ul><li>Affordable </li></ul><ul><li>Fashionable </li></ul><ul><li>Young </li></ul><ul><li>Energetic </li></ul><ul><li>Varied </li></ul>
  10. 11. Products Displays Advertising $ PR Packaging Up Selling Construction Franchise Opportunities New Store Concepts
  11. 12. Displays
  12. 13. Displays <ul><li>Enhance sunglasses </li></ul><ul><li>Designed for “Out of the Box” sales </li></ul><ul><li>Provide comfortable viewing </li></ul><ul><li>Incorporate full length mirrors </li></ul><ul><li>Accessible </li></ul><ul><li>Back lit </li></ul><ul><li>Modular </li></ul>
  13. 14. Advertising & PR Packaging Up Selling Construction Franchise Opportunities New Store Concepts Displays Products
  14. 15. Advertising & PR
  15. 16. http:// www.youtube.com/watch?v =K2uxNHTUIP4 Naomi Campbell for ERROCA
  16. 17. Advertising <ul><li>Sensational </li></ul><ul><li>Unique </li></ul><ul><li>Resounding </li></ul><ul><li>Exclusive </li></ul><ul><li>International </li></ul><ul><li>Exciting </li></ul><ul><li>$$$ </li></ul>
  17. 18. Packaging Up Selling Construction Franchise Opportunities Advertising & PR Naomi Campbell New Store Concepts Displays Products
  18. 19. Packaging
  19. 20. Packaging <ul><li>Includes case and cloth </li></ul><ul><li>Gift ready </li></ul><ul><li>Trendy </li></ul><ul><li>Colorful </li></ul><ul><li>Itemized </li></ul><ul><li>(Each pair of sunglasses individually packed and bar-coded) </li></ul>
  20. 21. Up Selling Construction Franchise Opportunities New Store Concepts Displays Products Packaging Advertising & PR Naomi Campbell
  21. 22. Up Selling
  22. 23. Up Selling <ul><li>RX Program (lens meter) </li></ul><ul><li>Polarized technology demonstrator </li></ul><ul><li>Handbags </li></ul><ul><li>Neck straps </li></ul><ul><li>Cleanses </li></ul><ul><li>Car clips </li></ul>
  23. 24. Construction Franchise Opportunities New Store Concepts Displays Products Up Selling Packaging Advertising & PR Naomi Campbell
  24. 25. Construction
  25. 26. Construction <ul><li>In-house design department </li></ul>
  26. 27. Construction <ul><li>In-house design department </li></ul><ul><li>Versatile display units </li></ul><ul><li>State of the art security systems </li></ul><ul><ul><ul><li>Bar Tags on Side of Sunglasses </li></ul></ul></ul><ul><ul><ul><li>Comfortable and Esthetic </li></ul></ul></ul><ul><ul><ul><li>Overhead Security (Open and Inviting Entrance) </li></ul></ul></ul><ul><li>Maximized store room and office facilities </li></ul><ul><li>State of the art lighting </li></ul><ul><li>Esthetic yet effective air conditioning </li></ul>
  27. 28. Franchise Opportunities Construction New Store Concepts Displays Products Up Selling Packaging Advertising & PR Naomi Campbell
  28. 29. Why the sunglass business? <ul><li>Strong consumer demand </li></ul><ul><li>Year round demand (especially in hot climates) </li></ul><ul><li>Increased UV awareness </li></ul><ul><li>Fashion accessory for self expression </li></ul><ul><li>Impulse buy (light weight and mobile product) </li></ul>
  29. 30. Why ? <ul><li>Number 1 sunglass chain and brand in Israel </li></ul><ul><li>Aggressive pricing strategy targeting the void in the medium range market </li></ul><ul><li>22 years of buying experience & expertise resulting in higher than average profitability for the franchisee </li></ul>
  30. 31. Why ? <ul><li>Centralized Logistic Centre </li></ul><ul><li>Automated reordering procedures </li></ul><ul><li>100% Sales and cash control </li></ul><ul><li>One stop supplier for all orders </li></ul>
  31. 32. New Store Concepts Displays Products Up Selling Packaging Advertising & PR Naomi Campbell Construction Franchise Opportunities
  32. 33. The Franchise system
  33. 34. Our franchise organization ERROCA HQ Wholesaling and Distribution International Development + Management Marketing and Advertising Fund RDAR RDAR RDAR RDAR RDAR RDAR Franchisee Franchisee Franchisee Franchisee Franchisee Franchisee Franchisee Franchisee Franchisee Franchisee Franchisee Franchisee Franchisee Franchisee Franchisee Franchisee Franchisee Franchisee
  34. 35. Our commitment <ul><li>A user friendly and simple business system </li></ul><ul><li>Class room and in store training program </li></ul><ul><li>Assistance with sourcing locations </li></ul><ul><li>One stop store design and construction </li></ul><ul><li>Store opening assistance </li></ul><ul><li>On going advertising and PR activities </li></ul><ul><li>On going mentoring and support program </li></ul><ul><li>On going automated P&L reports and guidance </li></ul><ul><li>On going store visits </li></ul>
  35. 36. Our goals (10 years) <ul><li>66 stores in 4 countries by 2010 (6 international stores) </li></ul><ul><li>79 stores in 5 countries by 2011 (14 international stores) </li></ul><ul><li>97 stores in 6 countries by 2012 (27 international stores) </li></ul><ul><li>193 stores in 9 countries by 2015 (108 international stores) </li></ul><ul><li>848 stores in 19 countries by 2020 (758 international stores) </li></ul>
  36. 37. Steven Wolfson Thank You !
  37. 38. For further information on ERROCA’s franchising opportunities Contact Steven Wolfson Office: +972 2 533 8805 Mobile: +972 54 670 1188 Email: [email_address] www.erroca.com

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