Xtendi - Israel Mobile Summit 2012 Finalist Presentation
What’s been going on? Digital Trends From Content Goes Users Create From PC to Browsing to Sharing APP revolution Digital Content (UGC) mobile searching ARToday’s trends:• Natural User Interface (NUI)• Connection between the physical and digital
The NeedAugmented Reality (AR) is the next revolutionary technology that isgoing to change the way we interact with our surroundings.Every brand, business or company will want to provide ARexperiences to its customers.Today there is no tool available that allows one to do so quicklyand easily without involving professional third parties.
‘s Solution OverviewOnline SaaS platform for creating AR experiences formobile devices based on a unique patent pendingproximity feature.
How does it work? SaaS Platform Create and Save AR layers Servers Send and receive object information Physical Objects Object recognition Mobile Devices• Customers create AR experiences with the Xtendi Studio• End users explore the experiences using Xtendi’s / Client’s mobile app
AR Market Trends• The total value of mobile augmented reality (AR) applications will approach $1.5 billion in 2015, up from just $1.5 million in 2010, according to a new white paper from Juniper Research .• More smartphones are sold today than PCs (Business Insider).• Google has launched their “Project Glass”.• The Tipping Point yet to be reachedhttp://www.juniperresearch.com/http://www.businessinsider.com/
Distribution Channels Channel Example Pricing Model Interactive Studios, SMBs, Graphic Designers Etc. $20 Starter Direct per user per month Museums, Expos, Campaigns Etc. Creative Solutions $500 Per Object Brands, Companies with native apps API $5000Pricing Model – Pay Per Scan (PPS)• Up to 1,000$ per object ($0.01 per scan)
PPS Pricing Model Number of *matches per Usage Fee1 object Under 10,000 $0 10,001 $100 15,000 $150 50,000 $500 100,000 and over $1000* A match is counted for each object target that is successfully tracked and the associated content displayed to the user for at least 1 second.