Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

User Engagement & Effective Monetization - Peter Jacobsen, Calldorado

31 views

Published on

As presented in the Israel Mobile Summit 2019
http://www.israelmobilesummit.com

Published in: Technology
  • Be the first to comment

  • Be the first to like this

User Engagement & Effective Monetization - Peter Jacobsen, Calldorado

  1. 1. USER ENGAGEMENT & MONETIZATION Peter Jacobsen VP of Sales
  2. 2. APP LIFE CYCLE
  3. 3. THE CALLER SDK
  4. 4. FEATURE Improve app experience with call data enrichment USER ENGAGEMENT Engage users every day MONETIZATION Boost app revenue significantly THE CALLER SDK
  5. 5. • Added call value • Featured app content – prepares users for the call • Direct user engagement CALL ENRICHMENT
  6. 6. AFTER CALLS DURING CALLS
  7. 7. FEATURED APP CONTENT CALL RECORDER CALL MANAGER
  8. 8. AD IMPRESSIONS (Impressions / user / month) Caller SDK Impressions Traditional Ad Impressions IMPRESSIONS TIME
  9. 9. Traditional ad Impressions without Calldorado With Calldorado $1950 $420 APP SUCCESS STORY CALL BLOCK DURING CALLS AFTER CALLS
  10. 10. 42.000 35.000 DAU DAU APP SUCCESS STORY CALL BLOCK DURING CALLS AFTER CALLS
  11. 11. TARGET APP AUDIENCE
  12. 12. LEARN MORE ON CALLDORADO.COM

×