Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tips & Tricks for user acquisition - Loukas Petropouleas, minimob

30 views

Published on

As presented in the Israel Mobile Summit 2019
http://www.israelmobilesummit.com

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Tips & Tricks for user acquisition - Loukas Petropouleas, minimob

  1. 1. Tips & tricks for mobile user acquisition Loukas Petropouleas SVP of Operation US
  2. 2. Introduction • Guideline for User Acquisition • Different User Acquisition channels • Common user Acquisition mistakes • User Segmentation
  3. 3. UA channels 1. Set the general goal 2. Make your goal 3. Segment & Target your audience Specific Measurable Achievable Realistic Time framed
  4. 4. UA channels & results Define your performance Be agile Know your key audience
  5. 5. Paid tactics for UA 1. Pay to boost your app ranking ▪ Fast results ▪ High visibility ▪ High cost 2. Paid ads in social media ▪ Great exposure ▪ Differentiated strategy per platform
  6. 6. Paid tactics for UA 3. Retargeting campaigns ▪ High efficiency ▪ Time consuming 5. DSPs’ ▪ Many targeting options ▪ High minimum spent $ 4. Advertise through agencies and ad networks ▪ Affordable ▪ Easy targeting ▪ Fraud traffic
  7. 7. Organic tactics for UA 1. Social media & influencer marketing ▪ Astonishing results ▪ Time consuming 2. App Store Optimization (ASO) ▪ No cost visibility ▪ Heavy competition 3. Search Engine Optimization (SEO) ▪ Brand loyalty ▪ Brand awareness ▪ Indirect ▪ Unspecified Targeting
  8. 8. Common UA mistakes 4. Not taking advantage of the current user data 1. Lack of communication 2. Not testing new sources and channels 3. Focusing on UA and neglecting Retention
  9. 9. User Segmentation 1. Geographic Location 2. Customer Actions 3. Customer In-actions 4. Buying Behaviors 5. Frequency of App Use 6. Based on a Timeline
  10. 10. Conclusion ✓ Set goals ✓ Know your market ✓ Target your audience ✓ Be creative
  11. 11. Thank you

×