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The Kids game app publishers' primer on COPPA - Mitchell C. Shelowitz, SLG

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As presented in the Israel Mobile Summit 2019
http://www.israelmobilesummit.com

Published in: Technology
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The Kids game app publishers' primer on COPPA - Mitchell C. Shelowitz, SLG

  1. 1. June 19 Presentation to XXXXX | 1 5 Tips to Avoid Crushing Penalties: The Kids Game App Publishers’ Primer on COPPA MITCHELL C. SHELOWITZ MANAGING PARTNER SHELOWITZ LAW GROUP PLLC MITCH@SHELGROUP.COM
  2. 2. June 19 Presentation to XXXXX | 2 Mitchell C. Shelowitz Professional Bio ✓ Managing Partner at SLG ✓ Partner (NYC – Israel) ✓ General Counsel (Tel Aviv) ✓ Head of Israeli Desk (NYC) ✓ Founder and President
  3. 3. June 19 Presentation to XXXXX | 3 Shelowitz Law Group - About International Law Firm with NYC and Tel Aviv Offices
  4. 4. June 19 Presentation to XXXXX | 4 SLG Attorneys Representative Client Experience
  5. 5. June 19 Presentation to XXXXX | 5 ➢ COPPA is the most actively enforced privacy rule in the United States by the U.S. Federal Trade Commission and State Attorneys General COPPA: Children's Online Privacy Protection Act ➢ U.S. Congress enacted the Children’s Online Privacy Protection Act (COPPA) in 1998 to protect personal information of under 13 year old kids (“under 13’s”)
  6. 6. June 19 Presentation to XXXXX | 6 COPPA: Children's Online Privacy Protection Act ➢ COPPA applies to mobile apps: ❑that are directed to under 13’s that collect, use, or disclose personal information from children; and ❑that are NOT directed to under 13’s where the publisher knows it is collecting, using, or disclosing personal information from children under 13; and ❑ where the publisher knows it is collecting personal information directly from users of another website or online service directed to children.
  7. 7. June 19 Presentation to XXXXX | 7 Penalties are Painful ✓ Monetary penalties of up to $41,484 per violation!! COPPA: Why Should Game Publishers Care? ✓ Extensive 10 year government reporting requirements ✓ Removal from App Store and Google Play ✓ Negative FTC and State Press Releases ✓ Personal liability on corporate officers
  8. 8. June 19 Presentation to XXXXX | 8 ✓ Musical.ly (TikTok) (China): $5.7 million ✓ TinyCo., Inc.: $300,000 COPPA: Why Should Game Publishers Care? – Examples of Painful Penalties ✓ Inmobi (Singapore): $950,000 ✓ LAI Systems/Retro Dreamer: $360,000 (also ag. CEO and VP) ✓ Wildec LLC (Ukraine): Delisting ✓ Oath Inc. (formerly AOL): $4.95 million
  9. 9. June 19 Presentation to XXXXX | 9 ❖ First and last name ❖ Home or other physical address, city or town; ❖ Online contact information; ❖ A screen or user name ❖ Telephone number; ❖ Social security number; ❖ A photo, video, or audio file, with child’s image or voice ❖ Geolocation information enabling identification of street name, city or town name; IP addresses COPPA: “Personal Information” includes:
  10. 10. June 19 Presentation to XXXXX | 10 ❖ Two step email verification to parent ❖ Use of credit card or other online payment that notifies parent cardholder of each separate transaction ❖ signed consent returned via fax, mail, or scan ❖ Use of drivers license or other government ID that is checked against a database COPPA: “Verifiable Parental Consent” includes: ❖Face match to verified photo identification (FMVPI) ❖knowledge-based authentication
  11. 11. June 19 Presentation to XXXXX | 11 ✓ TIP #1: Treat COPPA Seriously. It is No Joke. ✓ TIP # 3: Adopt and post COPPA Policy on website and apps in addition to standard Privacy Policy ✓ TIP #5: Provide COPPA Compliance course to senior executives, developers, and marketing department on annual basis to minimize risk ✓ TIP # 2: Integrate COPPA compliance at earliest development stage of apps. 5 TIPS to Avoid COPPA Liability ✓ TIP # 4: Implement special sign-in for under 13’s, with Verifiable Parental Consent
  12. 12. June 19 Presentation to XXXXX | 12 FOR MORE INFORMATION, PLEASE CONTACT: MITCHELL C. SHELOWITZ SHELOWITZ LAW GROUP IL TEL: 054-661-1684 NY TEL: +1-212-655-9384 MITCH@SHELGROUP.COM WWW.SHELGROUP.COM NEW YORK OFFICE TEL AVIV OFFICE 275 SEVENTH AVENUE 32B HABARZEL STREET SEVENTH FLOOR SECOND FLOOR NEW YORK, NEW YORK 10001 TEL AVIV, ISRAEL 69710 Follow me on Twitter - @MitchShelowitz

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