The journey from 1M to 100M+ downloads of our mobile app

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As presented at the Israel Mobile Summit 2014 by:
Yuval Ben-Itzhak, AVG
http://www.israelmobilesummit.com

Published in: Technology, Business
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The journey from 1M to 100M+ downloads of our mobile app

  1. 1. The journey to 100,000,000 downloads
  2. 2. The slow computer Personal computer
  3. 3. -75% -87% -50%
  4. 4. Range: 100,000,000 - 500,000,000 Range: 50,000,000 - 100,000,000 2012 14 Apps in total
  5. 5. 0 20 40 60 80 100 120 140 160 180 4.8 4.7 4.6 4.5 4.4 4.3 4.2 4.1 4 3.9 3.8 3.7 3.6 3.5 3.4 3.3 3.2 3.1 2014 Number of Apps per rating group having 10m-100m installs 137 Apps in total (x10 since 2012) Download Range #Apps 50m-100m 64 100m-500m 63 500m-1b 8 >1b 2
  6. 6. 2011
  7. 7. x2 Downloads x3 Purchases 2012
  8. 8. December 2012 50,000,000 downloads
  9. 9. Antivirus
  10. 10. 10,000,000 downloads in 12 months
  11. 11. Antivirus
  12. 12. AVG Confidential19 Mobile/ Tablet PC Mac Protection Performance Privacy Mobile/ Tablet PC Mac Services Today
  13. 13. 5 takeaways 1. Big changes show signals in the markets 2. Use a common term when you name your app & maintain high rating by your users 3. Measure everything about your users and App usage, use data-driven UI/UX design 4. Make a compelling product portfolio, don’t just invest in one App 5. Control the traffic to your App, cross offer from the portfolio
  14. 14. www.avg.com/jobs

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