The Automotive Opportunity

Scott Lyons
Business Development, Connected Services Solutions
Organization
58% of smartphone owners in the US and 47% in Western Europe report using apps
while driving!
Build It and They Will Come

2013
Apps + Apps and More Apps
Distracted Driver Guidelines +
Common Sense
USE CASES DEFINED
AND
RIGOROUSLY TESTING
Connected Car: A Personalized Experience
Unique/Value Driven In Car Experiences = Monetization Opportunity
EXAMPLE: Driver Performance App

+ Vehicle DATA

+
=

+
...
Car ONLY Experiences = Monetization Opportunity
EXAMPLE: ‘Stay Awake’ Assistant

+

+

=

Everyone
Car Only Apps = Untappe...
In Car in MONTHS Rather Then Years…

Define use cases +
Integrate API’s

Access to head unit +
Screen
How SYNC AppLink Works
1 - App audio
through vehicle
sound system

3 - App content shown
on vehicle display

4 - Apps can ...
SYNC AppLink: Cross Platform + Open = Developer Friendly

First automaker to announce an open mobile app
developer program...
CONSUMER Benefits….
• NEW FEATURES, FAST
• EASE OF USE
• RIGHT APP RIGHT MARKET
• SEAMLESS USE
• COST
DEVELOPER Benefits….
• HIGHT VOLUME PLATFORM
• GLOBAL
• PUSH NEW FEATURES FAST
• COST & TIME TO MARKET
• OEM COLLABORATION
FORD Benefits….
• HARNESS INNOVATION
• TIME TO MARKET
• PIPELINE
• CONSUMER SATISFACTION
SYNC AppLink – App Discovery and Dev Environment

APP CATALOGUE

www.developer.ford.com
Ford App Catalogue to improve disc...
SOFTWARE DEVELOPMENT KITS
DOCUMENTATION
SAMPLE CODE
TEST PROCEDURES
TIPS AND TRICKS

BLOG POSTS
ONLINE FORUM
FORD SUPPORT
slyons21@ford.com
The Automotive Opportunity - Scott Lyons, Ford
The Automotive Opportunity - Scott Lyons, Ford
The Automotive Opportunity - Scott Lyons, Ford
Upcoming SlideShare
Loading in …5
×

The Automotive Opportunity - Scott Lyons, Ford

1,015 views

Published on

Presented at the Mobile Monetization Summit 2013
http://www.mmsummit.com

Published in: Technology, Sports
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,015
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
20
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • Bringing the connected experience the everyoneWhat apps do drivers want?How can you up sell new experiences and make moneyGetting to marked in months as opposed to years
  • Using apps whilst driving is not the fundamental problem but how we use them needs to change…
  • Bring your own smartphoneYour own apps and accounts Crucial for shared/family vehicles
  • Ford vehicles provide the platformWe will charge for some vehicle data Ultimately app owners own the customer experience Ford will sell more vehicles b/c of the superior experience
  • Ford vehicles provide the platformWe will charge for some vehicle data Ultimately app owners own the customer experience Ford will sell more vehicles b/c of the superior experience
  • AppLink offers the ability to bring your own phone inNo need for an additional data connectionYour own apps and accountsAvailable across 80% of Ford vehiclesNot embedding apps into the Head UnitOffering developers access to the HMI and audio controlsAccess to *some* vehicle data to enhance some experiences
  • The Automotive Opportunity - Scott Lyons, Ford

    1. 1. The Automotive Opportunity Scott Lyons Business Development, Connected Services Solutions Organization
    2. 2. 58% of smartphone owners in the US and 47% in Western Europe report using apps while driving!
    3. 3. Build It and They Will Come 2013
    4. 4. Apps + Apps and More Apps
    5. 5. Distracted Driver Guidelines + Common Sense
    6. 6. USE CASES DEFINED AND RIGOROUSLY TESTING
    7. 7. Connected Car: A Personalized Experience
    8. 8. Unique/Value Driven In Car Experiences = Monetization Opportunity EXAMPLE: Driver Performance App + Vehicle DATA + = + 1 B2B: Fleets B2C: Consumers
    9. 9. Car ONLY Experiences = Monetization Opportunity EXAMPLE: ‘Stay Awake’ Assistant + + = Everyone Car Only Apps = Untapped Market
    10. 10. In Car in MONTHS Rather Then Years… Define use cases + Integrate API’s Access to head unit + Screen
    11. 11. How SYNC AppLink Works 1 - App audio through vehicle sound system 3 - App content shown on vehicle display 4 - Apps can access vehicle data like GPS, odo, etc. 2 - Access & control apps through SYNC voice commands and vehicle buttons AppLink is software on the vehicle and in the smartphone application
    12. 12. SYNC AppLink: Cross Platform + Open = Developer Friendly First automaker to announce an open mobile app developer program at the 2013 International CES in Las Vegas Ford has contributed the source code for SYNC AppLink to the open-source GENIVI Alliance SMART DEVICE LINK
    13. 13. CONSUMER Benefits…. • NEW FEATURES, FAST • EASE OF USE • RIGHT APP RIGHT MARKET • SEAMLESS USE • COST
    14. 14. DEVELOPER Benefits…. • HIGHT VOLUME PLATFORM • GLOBAL • PUSH NEW FEATURES FAST • COST & TIME TO MARKET • OEM COLLABORATION
    15. 15. FORD Benefits…. • HARNESS INNOVATION • TIME TO MARKET • PIPELINE • CONSUMER SATISFACTION
    16. 16. SYNC AppLink – App Discovery and Dev Environment APP CATALOGUE www.developer.ford.com Ford App Catalogue to improve discoverability of AppLink enabled Apps Link to AppStore for purchase and download SDK and Developer Tools 19
    17. 17. SOFTWARE DEVELOPMENT KITS DOCUMENTATION SAMPLE CODE TEST PROCEDURES TIPS AND TRICKS BLOG POSTS ONLINE FORUM FORD SUPPORT
    18. 18. slyons21@ford.com

    ×