Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Rapid Growth on a showstring budget - Sara Cole, EyeCon

21 views

Published on

As presented in the Israel Mobile Summit 2019
http://www.israelmobilesummit.com

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Rapid Growth on a showstring budget - Sara Cole, EyeCon

  1. 1. From Start-Up to 26 Million Registered Users
  2. 2. Name: Sara Cole, Job: Marketing Director at Eyecon You can contact me at sara@eyecon-app.com
  3. 3. What is Eyecon? Eyecon is a B2C dialer & caller ID app changing the way people communicate
  4. 4. Eyecon Stands out in a crowded market 1 2 3
  5. 5. Removed from Google Play Day 1 26M users, 3M DAU Today 100,000 users 6 month goal
  6. 6. How? Smart Marketing + Smart Product Development
  7. 7. Listen & involve users Encourage feedback Track feedback Develop based on feedback Learn from negative feedback Ask users for help
  8. 8. Care about the users 2 years, no ads 90% organic growth 4.6 Rating Viral videos, millions of views
  9. 9. Start with ASO 9 • Competitor analysis • Increase list with ASO / SEO tools • Narrow to high volume, low competition In-depth Keyword Research • Implement your research • Eyecon CVR 30% higher than average Set up your meta right • Preferably multiple ones in different languages Start your first A/B tests
  10. 10. Ongoing ASO 10 • Always be running at least one • Test Custom Store Listings Keep A/B testing • Determine which keywords are worthwhile • Examine traffic sources and Search / Explorer breakdown Google Console Acquisition Report • Track keywords • Monitor competitors, reviews and tech news • Modify as you go to target more competitive terms Track, monitor & iterate
  11. 11. Choosing your marketing channels Facebook Apple Search Ads Google Universal Ads Performance Channels Twitter LinkedIn YouTube micro influencers Whatworked Whatdidn’twork
  12. 12. Improving your marketing channels ○ Keep testing, we used 100s of creatives / text combinations ○ Learn from mistakes ○ Measure real value by LTV. Our Instagram users needed to be 20% cheaper to be worthwhile ○ Find golden nuggets of success, and then refine
  13. 13. Choosing a geo-specific target Ran test campaign Winner, first target market
  14. 14. Why India won? ○ Low CPIs ○ High retention rates ○ Biggest market for our biggest competitor 14
  15. 15. “ I don't care how much money you have, free stuff is always a good thing. Queen Latifah
  16. 16. Data & ASO Toolkit Google Console Facebook Analytics Firebase AppSee Mobile Action AppAnnie AppFollow & ASODesk
  17. 17. Iteration is king
  18. 18. Thanks! Any questions? You can contact me at sara@eyecon-app.com 18

×