Monetization in the Mobile Advertising World, Ary Cohen, Matomy

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As presented in the Mobile Monetization Summit - http://www.israelmobilesummit.com

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Monetization in the Mobile Advertising World, Ary Cohen, Matomy

  1. 1. MatomyGame Changing Results in Mobile Monetization Ary Cohen GM Matomy Money
  2. 2. Monetization Opportunities In-App Purchases Commerce Premium App Advertising
  3. 3. About Matomy Media GroupMatomy Media GroupA performance based Impressions/month Publishersglobal digital advertisingcompany specializing indriving results across a Active Campaigns Unique Usersvariety of mediachannels. Employees Worldwide Countries Founded
  4. 4. Mobile Advertising …………………………………...LandscapeDifferent Business Models …………………………………... Keep In Mind
  5. 5. Ad Ad Types Formats Banners InterstitialsVideoSearchPush NotificationsOfferwall
  6. 6. Push Notifications (Android)Push ads are displayed inthe notification tray of anopted-in users device.
  7. 7. OfferwallIncentivized (or non incentivized)ad format that enable targetedconsumers to engage with ads,in exchange for a reward.Very popular with gamers
  8. 8. Business Models CPM CPA: CPL/CPS/CPI Rev Share
  9. 9. Keep In Mind• eCPM• Reach vs. Fill Rate• Business Model• Service Level• Integration• Performance/Premium
  10. 10. Go mobile with
  11. 11. Thank YouAry@matomy.com

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