Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How we AMAZE!d the App Stores - Sagi Schliesser, TabTale

90 views

Published on

As presented in the Israel Mobile Summit 2019
http://www.israelmobilesummit.com

Published in: Technology
  • DOWNLOAD FULL eBOOK INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookeBOOK Crime, eeBOOK Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL eBOOK INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookeBOOK Crime, eeBOOK Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

How we AMAZE!d the App Stores - Sagi Schliesser, TabTale

  1. 1. AMAZE!ing the App Stores
  2. 2. TabTale by Numbers 60M+ Unique monthly active users 2.42B Downloads to date No. 8 In all-time game downloads 200+ Employees & 6 studios, 4 sites worldwide (Israel, China, Macedonia & Bulgaria) 1.25% From global game downloads
  3. 3. TabTale Overview
  4. 4. Publishing Our Publishing team - the true detectives with an eye for a diamond in the rough. The team looks for games that have: ● Short production time ● Instant intuitive gameplay ● Broad appeal ● Ad supported
  5. 5. 2019 Pipeline - Publishing Worldwide Release Soft Launch Deals signed Apps reviewed Incoming Games (K) 25% (expected: 5%) 10% Promising Apps 25% 3,000 hours going over every game received 1,200 legal docs prepared in order to sign publishing deals 40-50 hours researching every level before we soft launch a new game 5-6 GB of visuals created including screenshots, playable ads & videos Over 1,500 visuals created to promote our leading game AMAZE! 3%
  6. 6. About AMAZE! How did this game come to life? Meet Vectormonk - an indie game development studio with a real diamond on their hands
  7. 7. Testing for Soft Launch The team was AMAZE!d to see over 70% D1 retention! (Industry standard: 45-50%)
  8. 8. Developing a Relationship ● A publishing manager is assigned to each Indie developer. ● Developers are in the know about their games on a daily basis. ● They are part of the game dev process, the soft launch, the release and the LiveOps phase.
  9. 9. Marketing AMAZE! 70 Overvisual concepts 1500visuals produced 15playable ads Created
  10. 10. AMAZE!ing The Stores ● 3 months - 30 million downloads ● Over 2M DAU ● Over $ 7M in revenues Topping the store charts around the globe
  11. 11. Next Up: AMAZE! Themes A quick look at the tests we’re doing for new & AMAZE!ing themes Fruit Maze Slime Maze Disco Maze Night Maze
  12. 12. AMAZE!ing Bonus Getting on our competitors’ nerves :)
  13. 13. TabTale THANK YOU:)

×