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ironSource
Nice to meet you.
Dan Greenberg
Chief Design Officer - ironSource
Digital Distribution
kudosKit
Long long time ago...
NEVERLAND
MON
10°/ 5°

TUE
12°/ 10°

THU
17°/ 14°

FRI
16°/ 4°

SAT
22°/ 8°

SUNNY SPELLS
40 kmph

22%

TAP TO PLAY

20%
NEVERLAND
MON
10°/ 5°

TUE
12°/ 10°

THU
17°/ 14°

FRI
16°/ 4°

SAT
22°/ 8°

NEW HIGH

SCORE!
SUNNY SPELLS
40 kmph

22%

T...
1
OK, now what?
If you love good weather

as much as we love develoing it

Test #1
BUY US A COFFEE ($1.99)
LIKE US
TWEET US
Test #2

Addicted Users

Hot users

Casual users

Cold users
...Zzz

Yeah!
I think we're on to something
kudosKit
Like on facebook

Tweet on twitter

Rate us

Buy us a cup of coffee
What did we learn?
If you approch the right user, at the right time,
with the right message
They will respond positivly.
What did we learn?
Poorly implemented in-apps or blocking
features will decrease a lot of value from
your app.
Keep it fre...
What did we learn?
When a user does contribute, 1 out of 2 times
they will not choose the lowest option
Average contributi...
mobileCore

™
Thanks for listening,
much appreciated
How to turn your users' love into a living - Dan Greenberg, ironSource
How to turn your users' love into a living - Dan Greenberg, ironSource
How to turn your users' love into a living - Dan Greenberg, ironSource
How to turn your users' love into a living - Dan Greenberg, ironSource
How to turn your users' love into a living - Dan Greenberg, ironSource
How to turn your users' love into a living - Dan Greenberg, ironSource
How to turn your users' love into a living - Dan Greenberg, ironSource
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How to turn your users' love into a living - Dan Greenberg, ironSource

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Presented at the Mobile Monetization Summit 2013
http://www.mmsummit.com

Published in: Technology, Spiritual
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How to turn your users' love into a living - Dan Greenberg, ironSource

  1. 1. ironSource
  2. 2. Nice to meet you. Dan Greenberg Chief Design Officer - ironSource
  3. 3. Digital Distribution
  4. 4. kudosKit
  5. 5. Long long time ago...
  6. 6. NEVERLAND MON 10°/ 5° TUE 12°/ 10° THU 17°/ 14° FRI 16°/ 4° SAT 22°/ 8° SUNNY SPELLS 40 kmph 22% TAP TO PLAY 20%
  7. 7. NEVERLAND MON 10°/ 5° TUE 12°/ 10° THU 17°/ 14° FRI 16°/ 4° SAT 22°/ 8° NEW HIGH SCORE! SUNNY SPELLS 40 kmph 22% TAP TO PLAY 100 20%
  8. 8. 1
  9. 9. OK, now what?
  10. 10. If you love good weather as much as we love develoing it Test #1 BUY US A COFFEE ($1.99) LIKE US TWEET US
  11. 11. Test #2 Addicted Users Hot users Casual users Cold users
  12. 12. ...Zzz Yeah!
  13. 13. I think we're on to something
  14. 14. kudosKit Like on facebook Tweet on twitter Rate us Buy us a cup of coffee
  15. 15. What did we learn? If you approch the right user, at the right time, with the right message They will respond positivly.
  16. 16. What did we learn? Poorly implemented in-apps or blocking features will decrease a lot of value from your app. Keep it free and charge later.
  17. 17. What did we learn? When a user does contribute, 1 out of 2 times they will not choose the lowest option Average contribution is $2.4
  18. 18. mobileCore ™
  19. 19. Thanks for listening, much appreciated

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