ironSource
Delivering Digital
Omri Halamish
VP Sales @ironSource
Nicetomeetyou!
The Others
Freemium~83%ofallmobileapps
1.7% 3.0% 4.68%
INDUSTRY
AVERAGE
3%
97%
A.I.Type
a.i. type
10m+activeusers
top10productivityappin35countries
rated4.4by173,000+users
Man I wish you were here!
Wha...
The Challenge
IncreaseRevenue PositiveUX ConversionRate
$
Installation
2 3 4 5 7 8 9 10 12 13 ...
Upgrading to Premium
Hooked user
6 111 14
a.i.
App of the dayApp of the day
play
+25%Increase in monthly revenues
Lessons Learned
Targeting per geo
Change is good
Don't be aggressive
Don't make assumptions - try everything
Collect data and understand your users
Choose the right advertising partner
Conduct tests
How should I start?
App of the day
UC Browser
Clash of Clans
Sponsored ad
Clash of Clans
Lead your clan to victory!
Clash of Clans is an epic
combat strategy game.
Spon...
Weatherbug
mobilecore.com
Thank you!
ironsrc.com
How to Monetize the 97%
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How to Monetize the 97%

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As presented at the Israel Mobile Summit 2014 by:
Omri Halamish, ironSource
http://www.israelmobilesummit.com

(Note: The slides of this presentation are highly abstract)

Published in: Technology, Business
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How to Monetize the 97%

  1. 1. ironSource Delivering Digital
  2. 2. Omri Halamish VP Sales @ironSource Nicetomeetyou!
  3. 3. The Others
  4. 4. Freemium~83%ofallmobileapps
  5. 5. 1.7% 3.0% 4.68% INDUSTRY AVERAGE
  6. 6. 3%
  7. 7. 97%
  8. 8. A.I.Type a.i. type 10m+activeusers top10productivityappin35countries rated4.4by173,000+users Man I wish you were here! What's the weather | WeatherWeather
  9. 9. The Challenge IncreaseRevenue PositiveUX ConversionRate $
  10. 10. Installation 2 3 4 5 7 8 9 10 12 13 ... Upgrading to Premium Hooked user 6 111 14 a.i.
  11. 11. App of the dayApp of the day play
  12. 12. +25%Increase in monthly revenues
  13. 13. Lessons Learned Targeting per geo Change is good Don't be aggressive Don't make assumptions - try everything
  14. 14. Collect data and understand your users Choose the right advertising partner Conduct tests How should I start?
  15. 15. App of the day UC Browser
  16. 16. Clash of Clans Sponsored ad Clash of Clans Lead your clan to victory! Clash of Clans is an epic combat strategy game. Sponsored ad
  17. 17. Weatherbug
  18. 18. mobilecore.com Thank you! ironsrc.com

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