Driving Revenue from
the 95%
Jerome Grateau

Google Confidential and Proprietary
95%
Google Confidential and Proprietary
It’s a Multi-Screen World
Glass

Google Confidential and Proprietary
And Users Are Already There

Source: Google Multiscreen World Study

Google Confidential and Proprietary
They Are Using 1 to 5 Apps Daily

Google Confidential and Proprietary
And They Are Ruthless

Google Confidential and Proprietary
Time to Drive Revenue

Google Confidential and Proprietary
There are many ways to monetize

Freemium

In-app
purchase

Paid
downloads

User pays for
additional functionality

User p...
Understand and Analyze Your Users

Google Confidential and Proprietary
Build an Ad Strategy From the Start.

Google Confidential and Proprietary
Optimize Your Advertising Strategy
Improve the user
experience for free
ad-supported apps
by respecting
consumers’ ad
pref...
App Promotions Interstitials
More interstitial fill

Improved clickthrough
rates and RPM

No fuss, no muss

High-quality a...
Bring Video Ads to Your App
•
•

Pay only for genuine engagement.

•

High-quality ads from premium
advertisers.

•

High ...
Mediation
Manage traffic from many ad networks

Google Confidential and Proprietary
Manage traffic from many ad networks

Ad network
C

Download our free game!

Mediation

Google Confidential and Proprietar...
AdServing Across Your Apps

Direct & indirect
sales management

Ad trafficking
& delivery

Inventory
management
& forecast...
In-App Purchases - taking away friction

Google Confidential and Proprietary
Why Advertisers Should Care
mobile triggers
additional actions and
conversions

7%
Called a Business

25%
Visited a Retail...
Why work with Google?
+3.5 billion ad requests received by
AdMob every day
+350 million of connected mobile devices

+300k...
Make The First Move

Google Confidential and Proprietary
Thank you

Google confidential and proprietary
Google Confidential and Proprietary
Are You Driving Revenue?
Revenue Distribution in the Israeli
App Market Among those with apps
on the market

Google Confid...
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Driving revenue from the other 95% - Jérôme Grateau, Google

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Presented at the Mobile Monetization Summit 2013
http://www.mmsummit.com

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Driving revenue from the other 95% - Jérôme Grateau, Google

  1. 1. Driving Revenue from the 95% Jerome Grateau Google Confidential and Proprietary
  2. 2. 95% Google Confidential and Proprietary
  3. 3. It’s a Multi-Screen World Glass Google Confidential and Proprietary
  4. 4. And Users Are Already There Source: Google Multiscreen World Study Google Confidential and Proprietary
  5. 5. They Are Using 1 to 5 Apps Daily Google Confidential and Proprietary
  6. 6. And They Are Ruthless Google Confidential and Proprietary
  7. 7. Time to Drive Revenue Google Confidential and Proprietary
  8. 8. There are many ways to monetize Freemium In-app purchase Paid downloads User pays for additional functionality User purchases digital goods within the app User pays a fee to download Advertising User clicks on ads Google Confidential and Proprietary
  9. 9. Understand and Analyze Your Users Google Confidential and Proprietary
  10. 10. Build an Ad Strategy From the Start. Google Confidential and Proprietary
  11. 11. Optimize Your Advertising Strategy Improve the user experience for free ad-supported apps by respecting consumers’ ad preferences Google Confidential and Proprietary
  12. 12. App Promotions Interstitials More interstitial fill Improved clickthrough rates and RPM No fuss, no muss High-quality ads Google Confidential and Proprietary
  13. 13. Bring Video Ads to Your App • • Pay only for genuine engagement. • High-quality ads from premium advertisers. • High viewing rates, lower abandonment rates and greater monetization. • Great user experience: users are in control. Google Confidential and Proprietary
  14. 14. Mediation Manage traffic from many ad networks Google Confidential and Proprietary
  15. 15. Manage traffic from many ad networks Ad network C Download our free game! Mediation Google Confidential and Proprietary
  16. 16. AdServing Across Your Apps Direct & indirect sales management Ad trafficking & delivery Inventory management & forecasting Google Confidential and Proprietary
  17. 17. In-App Purchases - taking away friction Google Confidential and Proprietary
  18. 18. Why Advertisers Should Care mobile triggers additional actions and conversions 7% Called a Business 25% Visited a Retailer’s Website 17% 17% Visited a Store Made a Purchase Google Confidential and Proprietary
  19. 19. Why work with Google? +3.5 billion ad requests received by AdMob every day +350 million of connected mobile devices +300k applications connected to AdMob Google Confidential and Proprietary
  20. 20. Make The First Move Google Confidential and Proprietary
  21. 21. Thank you Google confidential and proprietary Google Confidential and Proprietary
  22. 22. Are You Driving Revenue? Revenue Distribution in the Israeli App Market Among those with apps on the market Google Confidential and Proprietary

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