APPORTUNITY                            Are App Developers Encashing Globally?ASHAY PADWAL, CTO & CO- FOUNDER, VSERV.MOBI
We Love theMOBILEECOSYSTEM!
Mobile     Internet      10X                 Desktop                                       InternetMainframe   Microcomput...
Every Physical and Digital interaction   will be “APPified”
OPPORTUNITY      beyond
QUICK REALITY CHECK    FACTS
1   75% OF MOBILE SUBSCRIBERS ARE    IN EMERGING MARKETS    75%    Emerging    Markets
REALITY CHECK #1REALITY CHECK # 1 Are you targeting emerging markets with your mobile offering?                    Will yo...
2         FEATURE PHONE DOMINATE GLOBALLY          even in Developed Markets                   98%                        ...
… WILL CONTINUE DOMINATING IN EMERGING MARKETS PREPAID SUBSCRIBER BASE           92%                     86%              ...
… WHILE BECOMING “SMARTER”!  SURFS THE     MUSIC ON     PLAY GAMES        SOCIAL MEDIA   INTERNET   LOUDSPEAKERS          ...
REALITY CHECK #2REALITY CHECK # 2Are you building Apps for Feature phones?                    Or will you leave           ...
3     MOBILE INTERNET IS THE INTERNET      IN EMERGING MARKETSDEVELOPED MARKETS         EMERGING MARKETSUSA: 25%          ...
… AND MOST HAVE NEVER EXPERIENCED THE PC INTERNET!
FEATURE PHONE USERS LEAD MOBILE ONLY INTERNET USAGE     91% NIGERIA          77% KENYA        94% INDONESIA               ...
REALITY CHECK #3You have an opportunity to rethink paradigms                       Are you leveraging it to build         ...
$0.99 PAID APP MODEL WILL NOT WORK4   IN EMERGING MARKETS                             72.7%      ~ 1%                 MOBI...
MUCH LOWER PER CAPITA GDP
REALITY CHECK #4Do you have a differentiated monetization strategy?          Different for Developed &          Emerging m...
5   MOBILE IS THE 7TH MASS MEDIA
MOST POWERFUL MASS MEDIA EVER!   PRINT              Text/Image   RADIO                           Music   Broadcast   TV   ...
MOBILE ALREADY AHEAD IN INDIA      India Internet Traffic: Desktop v/s Mobile
ADVERTISING SPENDS WILL FOLLOW USERS
REALITY CHECK #5         Are you viewing         mobile as a media to         reach the ‘masses’ or         only the ‘tech...
SMART WAYSTo Leverage the Global APPortunity
Focus efforts on 2 platforms that#1           will give widest reach            J2ME         Feature phones        Smart p...
Localization is ideal, but even just#2     “English” can get you quite far                   Significant English speaking ...
Don’t be scared of trying#3   Hybrid Monetization Models                   Hybrid                 Monetization            ...
Maximize distribution:#4   look beyond platform App Store
Focus on your strengths ;#5   find the right partners for the rest        AD BASED MONETIZATION        Ad Networks        ...
SUMMARY      Focus efforts on platforms that will 1    give widest reach      Localization is ideal, but even just 2    “E...
Ashay Padwal+91 9821335122 ashay@vserv.mobi   Call Now!
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APPortunity –Are App Developers Encashing Globally? - Ashay Padwal, VSERV

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APPortunity –Are App Developers Encashing Globally? - Ashay Padwal, VSERV

  1. 1. APPORTUNITY Are App Developers Encashing Globally?ASHAY PADWAL, CTO & CO- FOUNDER, VSERV.MOBI
  2. 2. We Love theMOBILEECOSYSTEM!
  3. 3. Mobile Internet 10X Desktop InternetMainframe Microcomputer PC Desktop Mobile 1MN+ 10MN+ 100MN+ Internet 1BN+ Internet 10BN+
  4. 4. Every Physical and Digital interaction will be “APPified”
  5. 5. OPPORTUNITY beyond
  6. 6. QUICK REALITY CHECK FACTS
  7. 7. 1 75% OF MOBILE SUBSCRIBERS ARE IN EMERGING MARKETS 75% Emerging Markets
  8. 8. REALITY CHECK #1REALITY CHECK # 1 Are you targeting emerging markets with your mobile offering? Will you leave out 75% of the global market?
  9. 9. 2 FEATURE PHONE DOMINATE GLOBALLY even in Developed Markets 98% 96% 90%2% 4% 10% South America Africa E. Europe & Asia Pacific 68% 63% Smart Phones Feature Phones32% 37% W. Europe North America
  10. 10. … WILL CONTINUE DOMINATING IN EMERGING MARKETS PREPAID SUBSCRIBER BASE 92% 86% 90% 90% EGYPT SOUTH AFRICA VIETNAM NIGERIA 85% 82% 82% 90%COLOMBIA BRAZIL INDIA INDONESIA USERS PAY FULL PRICE NO “CONTRACT” CAN’T AFFORD $ 400 SMARTPHONES WANT BEST FEATURES NO HANDSET SUBSIDY AT LOWEST PRICES
  11. 11. … WHILE BECOMING “SMARTER”! SURFS THE MUSIC ON PLAY GAMES SOCIAL MEDIA INTERNET LOUDSPEAKERS ACCESS All Phones are SMART! PLAYS RUN APPS All this in VIDEOS a phone costing less than $30
  12. 12. REALITY CHECK #2REALITY CHECK # 2Are you building Apps for Feature phones? Or will you leave out 70-90% of the global market?
  13. 13. 3 MOBILE INTERNET IS THE INTERNET IN EMERGING MARKETSDEVELOPED MARKETS EMERGING MARKETSUSA: 25% EGYPT: 70%UK: 22% INDIA: 59%RUSSIA: 19% NIGERIA: 50%
  14. 14. … AND MOST HAVE NEVER EXPERIENCED THE PC INTERNET!
  15. 15. FEATURE PHONE USERS LEAD MOBILE ONLY INTERNET USAGE 91% NIGERIA 77% KENYA 94% INDONESIA Mobile Only Internet Generation Device Ownership Feature Phones 75% CHINA 76% BRAZIL Smart Phones
  16. 16. REALITY CHECK #3You have an opportunity to rethink paradigms Are you leveraging it to build 100% mobile experiences? v/s Earlier, Now, Just Another Screen The Primary Screen
  17. 17. $0.99 PAID APP MODEL WILL NOT WORK4 IN EMERGING MARKETS 72.7% ~ 1% MOBILE PHONE CREDIT CARD PENETRATION PENETRATION
  18. 18. MUCH LOWER PER CAPITA GDP
  19. 19. REALITY CHECK #4Do you have a differentiated monetization strategy? Different for Developed & Emerging markets?
  20. 20. 5 MOBILE IS THE 7TH MASS MEDIA
  21. 21. MOST POWERFUL MASS MEDIA EVER! PRINT Text/Image RADIO Music Broadcast TV Video INTERNET Interactive Mobile +
  22. 22. MOBILE ALREADY AHEAD IN INDIA India Internet Traffic: Desktop v/s Mobile
  23. 23. ADVERTISING SPENDS WILL FOLLOW USERS
  24. 24. REALITY CHECK #5 Are you viewing mobile as a media to reach the ‘masses’ or only the ‘technology elite’? v/s
  25. 25. SMART WAYSTo Leverage the Global APPortunity
  26. 26. Focus efforts on 2 platforms that#1 will give widest reach J2ME Feature phones Smart phones NoBrand
  27. 27. Localization is ideal, but even just#2 “English” can get you quite far Significant English speaking audience
  28. 28. Don’t be scared of trying#3 Hybrid Monetization Models Hybrid Monetization Models FREE: PAID: In-App Ads payment via based Telcom billing
  29. 29. Maximize distribution:#4 look beyond platform App Store
  30. 30. Focus on your strengths ;#5 find the right partners for the rest AD BASED MONETIZATION Ad Networks DISTRIBUTION Independent app stores / sites BILLING Telco billing payment aggregators PAID PROMOTION Mobile focused Ad agency
  31. 31. SUMMARY Focus efforts on platforms that will 1 give widest reach Localization is ideal, but even just 2 “English” can get you quite far Don’t be scared of trying 3 Hybrid Monetization Models Maximize distribution 4 look beyond platform App Store Focus on your strengths - 5 find the right partners for the rest
  32. 32. Ashay Padwal+91 9821335122 ashay@vserv.mobi Call Now!

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