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New Media_Israel Export Institute


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Israel has more than 700 new media companies whose offerings span the range of new media possibilities. They are active in Internet applications and services, e-commerce and marketing, online advertising, entertainment and video, search and social networks. They are also dynamic players in broadcast, digital & cable TV, IPTV and satellite services, strong in content creation, delivery and management, and have a potent presence in gaming.

Revenue statistics for the group are impressive: Nearly $2 billion in 2008 derived from a mix of direct exports and value-added sales recorded abroad.

Published in: Business
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New Media_Israel Export Institute

  1. 1. Efrat Fenigson Business Development Manager, New Media Sector [email_address]
  2. 2. The IEICI <ul><li>The IEICI is a non-profit organization, founded in 1958 as a joint venture between the Israeli Government and the private sector to promote International Cooperation and Export. </li></ul><ul><li>The IEICI covers 27 sectors of Industry in Israel, High-tech is one department, consisted of Telecom, IT and New Media. </li></ul>
  3. 3. The beginning
  4. 4. Israel’s Characteristics <ul><li>Israelis must focus on exports as local market is too small for large R&D spending (except defense) </li></ul><ul><li>Israel has no alternative but to be globally competitive </li></ul><ul><li>Transferring from academia/defense to industry – it is about the people and their skills </li></ul>
  5. 5. Israel’s Characteristics <ul><li>#4 in terms of the number of patents per capita granted by the US Patent Office (after the US, Japan and Taiwan) </li></ul><ul><li>#1 in listed companies in NASDAQ (non-American) </li></ul>
  6. 6. Israel’s Characteristics <ul><li>Israel’s Entertainment and Media market is valued 3B$ (Germany 88B$, Sth Africa 7B$) - most Israeli companies rely on Export, some companies start up facing International markets in the first place, with Israel being a test-bed (taken from PWC 2010-2014 Media Predictions) </li></ul><ul><li>Local Market: </li></ul><ul><ul><li>Active Regulator </li></ul></ul><ul><ul><li>4 Mobile Providers, 5 Wire Line Providers & ISP’s </li></ul></ul><ul><ul><li>1 Cable Provider (triple-play), 1 Satellite Provider </li></ul></ul><ul><ul><li>Early Adapting Market with High Penetration Rate </li></ul></ul>
  7. 7. Israel Domestic Figures <ul><li>Size: 21,714 sq. km </li></ul><ul><li>Population: 7.4M </li></ul><ul><li>Households: 2.0M </li></ul><ul><li>GDP $195B ; GDP per capita $27,770 </li></ul><ul><li>GDP growth: 0.7% </li></ul><ul><li>Total 2009 export: $67.5B </li></ul>$20.2B Total Hi-tech BioTec & Pharma Electronics Software & Services Telecom
  8. 8. Goods & Services Export Development (B$) Constant Growth in a Long Term Perspective
  9. 9. ISRAEL- Goods Export 2009 (excluding diamonds) North America 35% Africa 3% Latin America 4% Asia 16.5% Rest of Europe 5.5% EU 29% $ B 6 $ 12.6 B $ 1.4 B 10.5 B$ $ B 1 $ B 2 Rest of the World 7% $ B 2.7
  10. 10. ‘ New Media’ Sector - 2009 Growth Revenue: Revenue > $10 M Initial Revenue: Revenue < $10M * IVC <ul><ul><li>Export and Overseas Sales – ~US$ 2B </li></ul></ul><ul><ul><li>Number of companies: 720*, 450 start-ups </li></ul></ul><ul><ul><li>Number of companies by Revenue </li></ul></ul>
  11. 11. ‘ New Media’ Sector <ul><li>Broadcasting Technologies </li></ul><ul><li>Digital & Cable TV, IPTV, Satellite </li></ul><ul><li>Content Creation, Delivery & Management </li></ul><ul><li>Gaming </li></ul><ul><li>Internet </li></ul><ul><ul><li>Applications & Services </li></ul></ul><ul><ul><li>E-Commerce & Marketing </li></ul></ul><ul><ul><li>Online Advertising </li></ul></ul><ul><ul><li>Entertainment & Video </li></ul></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul>
  12. 12. <ul><ul><li>Intel’s Centrino and Pentium 4 microprocessors </li></ul></ul><ul><ul><li>Disk on Key invented by M-Systems </li></ul></ul><ul><ul><li>Orca Interactive acquired by France Telecom </li></ul></ul><ul><ul><li>AOL acquired ICQ </li></ul></ul><ul><ul><li>World leader in DRM and CA Systems for TV </li></ul></ul><ul><ul><li>Amdocs and Comverse lead the billing industry </li></ul></ul><ul><ul><li>Voicemail invented by Comverse </li></ul></ul><ul><ul><li>Harmonic acquired Scopus - video delivery </li></ul></ul><ul><ul><li>eBay acquired for e-commerce </li></ul></ul>Israeli Breakthroughs
  13. 13. ` R&D and manufacturing centers* * Partial List
  14. 14. <ul><ul><li>Australia – Telstra & Optus </li></ul></ul><ul><ul><li>Japan – Sony </li></ul></ul><ul><ul><li>USA – Boeing, HBO, Google </li></ul></ul><ul><ul><li>China – Tencent, China Digital TV </li></ul></ul><ul><ul><li>UK – BBC, MTV </li></ul></ul><ul><ul><li>Germany – Deutche Post, Axel Springer, Internet World </li></ul></ul><ul><ul><li>France Telecom, Deutche Telecom, British Telecom – all have local offices in Israel and visit regularly </li></ul></ul>Recently Visited Israel (2010)
  15. 15. IBC, Amsterdam <ul><ul><li>Showcase of the latest Technologies in: </li></ul></ul><ul><ul><ul><ul><li>Broadcast Management & Delivery </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Online & OTT Video </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Wireless & Mobile Video </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Digital TV, Cable & IPTV Solutions </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Innovative Advertising </li></ul></ul></ul></ul><ul><ul><ul><ul><li>TV Networks Infrastructure </li></ul></ul></ul></ul>20 companies, opportunity to pre-schedule 1-on-1 meetings
  16. 18. Companies @ IBC
  17. 19. Contech, Israel “ Contech 2010 is an International Content & Technology event where content creators/providers, technology enablers and decision makers will meet to peek into the future of digital media through innovative and thought-provoking discussions, showcases, business models, and networking opportunities.” Yona Wiesenthal Senior VP of Content yes DBS Satellite Services - Premier Israeli satellite broadcaster Co- Chairman, Contech 2010
  18. 20. Contech, Israel <ul><ul><li>Speakers include: </li></ul></ul><ul><ul><ul><ul><li>Lisa Hsia, SVP, Bravo Digital Media </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Ynon kreiz, CEO, Endemol </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Xavier Couture, Head of Orange Content, France Telecom </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Olivier Avaro, CEO, Streamezzo </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Eric Huggers, Director, Future Media & Technology, BBC </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Sebastien Marteau, VP, Fox Mobile </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Greg Clayman, EVP, MTV Networks </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Janet Alshouse, SVP, International Distribution, FOX News </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Joanne Gordon, VP Media, RBC , Toronto </li></ul></ul></ul></ul><ul><ul><li>Sth African Delegation – November 7-10, 2010 4 days trip, including “Contech”, 1:1 business meetings, visits in leading Israeli companies and a tour to Jerusalem. </li></ul></ul>
  19. 21. Contech, Israel
  20. 22. Thank you!