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With Google's content-heavy SERP features aiming to satisfy searcher needs directly on the results, how do you adapt your SEO strategies to deal with that in order to not lose crucial organic traffic?
My new BrightonSEO talk covers different searcher intents, the SERP features most likely to be displayed, which intents to avoid, how to enrich your organic presence to drive only the right kind of traffic that will benefit your on-site engagement, and why it's so important to use these features to your advantage.
With Google's content-heavy SERP features aiming to satisfy searcher needs directly on the results, how do you adapt your SEO strategies to deal with that in order to not lose crucial organic traffic?
My new BrightonSEO talk covers different searcher intents, the SERP features most likely to be displayed, which intents to avoid, how to enrich your organic presence to drive only the right kind of traffic that will benefit your on-site engagement, and why it's so important to use these features to your advantage.
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