Social Media Response Chart
Does the post contain any words or phrases that
have the potential to negatively influence Nar...
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Social Media Response Flow chart | Nars Cosmetics

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Social Media Response Flow chart | Nars Cosmetics

  1. 1. Social Media Response Chart Does the post contain any words or phrases that have the potential to negatively influence Nars’s brand image? Is this post from an influencer (5K+Twitter followers/ leading news sites/ 10K+blog readers)? Is the post a personal opinion? Mark as yellow flagged and send the post to the customer service team Does the post mention a product fact or an actual experience that have the potential to drive negative perceptions toward Nars? Mark as a red flagged. Send the post to the PR team as well as the legal department Mark as yellow flagged, but no response. Keep monitoring the impact of the post Is the post a personal opinion? No response Does the post mention a product fact or an actual experience that have the potential to drive negative perceptions toward Nars? Mark as yellowed flagged and send the post to the customer service team Does the post contain any wording/ phrase that shows brand advocacy? Is this post from an influencer (5K+Twitter followers/ leading news sites/ 10K+blog readers)? Mark as green flagged. Send to the marketing team for future outreach Does this post have the potential to drive conversation trends? Mark as a notable green flagged post, but no response. Keep monitoring the trend closely and report the trend to the marketing team if necessary Mark as a notable post to share with the marketing team, but no response. YES   NO   NO   NO   NO  NO   NO   NO   NO   NO   YES   YES   YES   YES   YES   YES   YES   YES  

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