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Deck

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Deck

  1. 1. 1.  DIFFERENT BRAND PERSONALITY 2. “CULTURE” 3. WHAT DOES IT MEAN TO US? TAIWAN U.S.A.
  2. 2. 18 h 35 min TAIWAN NEW YORK
  3. 3. “GAPS”
  4. 4. SUPER BOWL 2013
  5. 5. COUPLE MINUTES LATER… “WOW”
  6. 6. GOOGLE “OREO AD”
  7. 7. “OERO IS A MODERN, AGILE SOCIAL MEDIA SUPERSTAR”
  8. 8. GOOGLE “奧利奧 廣告”
  9. 9. “OERO IS JUST A COOKIE”
  10. 10. UNIQUE BRAND PERSONALITY HOMOGENEOUS BRAND PERSONALITY
  11. 11. (Chan et al., 2007) (Chu & Sung, 2011) BRAND PERSONALITY DIMENSIONS HARMONIOUS INTERDEPENDENT CONFORMING TYPICAL LUXURIOUSCOOL ELEGANT ACTIVE
  12. 12. UNIQUE BRAND PERSONALITY HOMOGENEOUS BRAND PERSONALITY INTERDEPENDENT CONFORMING TYPICAL HARMONIOUS COOL ACTIVE ELEGANT LUXURIOUS
  13. 13. UNIQUE BRAND PERSONALITY HOMOGENEOUS BRAND PERSONALITY WHY IS IT SO DIFFERENT?
  14. 14. UNIQUE BRAND PERSONALITY HOMOGENEOUS BRAND PERSONALITY #INDIVIDUALISTIC #COLLECTIVISTIC
  15. 15. IDV INDEX (91/100) DISTICTIVENESS & INDEPENDENCE
  16. 16. IDV INDEX (17/100) CONFORMITY & RELATIONSHIPS
  17. 17. WHY SHOULD YOU CARE?
  18. 18. “LET’S PUT ON OUR FOREIGNER HATS AND CHALLENGE OUR ASSUMPTIONS”
  19. 19. “HOMOGENEOUS CAN BE THE NEW UNIQUE”
  20. 20. “WEE NO U EAT BURGERZ. BUT ITZ OKAE. WEE UNDIRSTAND.”
  21. 21. TINY. CERTAIN. HAPPINESS.
  22. 22. 謝 謝

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