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AUGMENTED REALITY
& GOOGLE GLASS
RAUL GASA
AUGMENTED REALITY BARCELONA - MEETUP-07
2014-April-22
VAPOR LAB COWORKING
Brand & Social Strategy07 ISIDRO NAVARRO
AR & VR - Architect
INTRODUCTIONAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
• Introduction
– Augmented Reality Barcelona
• Explorers
• Development
• Applications
• Related themes
2
INTRODUCTIONAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
The Top 10 Google Glass Myths
Myth 1 - Glass is the ultimate distraction from the real world
Myth 2: Glass is always on and recording everything
Myth 3 - Glass Explorers are technology-worshipping geeks
Myth 4 - Glass is ready for prime time
Myth 5 - Glass does facial recognition (and other dodgy things) Nope. That’s not
Myth 6 - Glass covers your eye(s)
Myth 7 - Glass is the perfect surveillance device
Myth 8 - Glass is only for those privileged enough to afford it
Myth 9 - Glass is banned... EVERYWHERE
Myth 10 - Glass marks the end of privacy
3
WEB
INTRODUCTIONAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
EVOLUTION
4
WEB
INTRODUCTIONAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
INSIDE GOOGLE GLASS
5
WEB
INTRODUCTIONAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
NEXT STEP
GOOGLE and LUXOTTICA announce strategic partnership for
Glass to develop innovative iconic wearable devices
6
WEB
Augmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
EXPLORERS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
EXPLORERS COMMUNITY
7
WEB
Augmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
EXPLORERS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
GLASSWARE – APPLICATIONS
8
WEB
Augmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
EXPLORERS
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
‘MY GLASS’ APP
9
DEVELOPMENTAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
GLASS DEVELOPMENT KIT - GDK
The Glass Development Kit (GDK) is an add-on to the Android SDK that lets you build
Glassware that runs directly on Glass. In general, use the GDK if you need the
following features: REAL-TIME USER INTERACTION, OFFLINE FUNCTIONALITY and
ACCES TO HARDWARE
10
WEB
DEVELOPMENTAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
SOFTWARE DEVELOPMENT KIT - SDK
11
METAIO
ARPA - SDK
WIKITUDE - SDK
DEVELOPMENTAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
METAIO AND CAR INDUSTRY
METAIO to Unveil First Hands-Free Car Manual on Google Glass,
New 3-D Tracking Technology and optimized wearable
augmented reality platform
12
WEB VIDEO
DEVELOPMENTAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
CityViewAR - HITLABNZ
ARFORGLASS.ORG See Christchurch as it was before the
earthquakes and building demolitions.
13
WEB VIDEO
DEVELOPMENTAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
EUROLEAGUE BASKETBALL
The first European basketball content ever developed for Google Glass was from the
last Top 16 game between FC Barcelona and Laboral Kutxa Vitoria, thanks to a
collaboration with the University of La Salle.
14
WEB VIDEO
APPLICATIONSAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
LAYAR for GOOGLE GLASS
LAYAR lets you discover AR just saying ‘OK GLASS…SCAN THIS’
Geolayers (QR), interactive printings and advertisements.
15
WEB VIDEO
APPLICATIONSAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
The history, architecture, insider tips and hidden gems from over
100 local publisher partners come to life. Right before your eyes.
16
WEB VIDEO
APPLICATIONSAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
WORD LENS – QUEST VISUAL
Word Lens instantly translates printed words using the Glass camera, in real time!
Simply look at some printed text, hold your head still, and see it translated, with no
network connection required!
17
WEB VIDEO
RELATED THEMESAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
GALAXY GLASS
SAMSUNG patents what looks like a wearable augmented reality
rival to Google Glass
18
WEB
RELATED THEMESAugmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
X6 GLASS - ODG
MICROSOFT plans to start developing AR Glasses too with ODG
19
WEB
SENSORS
High-precision IMU sensors enable a
seamless augmented experience
and location-centric awareness.
DISPLAYS
Dual HD see-through
displays with brilliant
3D imagery.
CLIP-ON MODULES
Expands the high-res HD
camera capabilities with Short-
wave Infrared vision or Laser
Rangefinder.
PROCESSOR
Powerful multi-core processor
running a custom, optimized
Android OS.
CONNECTIVITY
Integrated WiFi, GPS and Bluetooth.
NEWS
Augmented Reality & MARKETING
By ISIDRO NAVARRO & RAUL GASA
AUGMENTEDREALITYBARCELONA.COM
@AR_BCN
#ARBCN_GGLASS
ISIDRO NAVARRO
20
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Augmented Reality & Google Glass

  • 1. AUGMENTED REALITY & GOOGLE GLASS RAUL GASA AUGMENTED REALITY BARCELONA - MEETUP-07 2014-April-22 VAPOR LAB COWORKING Brand & Social Strategy07 ISIDRO NAVARRO AR & VR - Architect
  • 2. INTRODUCTIONAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS • Introduction – Augmented Reality Barcelona • Explorers • Development • Applications • Related themes 2
  • 3. INTRODUCTIONAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS The Top 10 Google Glass Myths Myth 1 - Glass is the ultimate distraction from the real world Myth 2: Glass is always on and recording everything Myth 3 - Glass Explorers are technology-worshipping geeks Myth 4 - Glass is ready for prime time Myth 5 - Glass does facial recognition (and other dodgy things) Nope. That’s not Myth 6 - Glass covers your eye(s) Myth 7 - Glass is the perfect surveillance device Myth 8 - Glass is only for those privileged enough to afford it Myth 9 - Glass is banned... EVERYWHERE Myth 10 - Glass marks the end of privacy 3 WEB
  • 4. INTRODUCTIONAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS EVOLUTION 4 WEB
  • 5. INTRODUCTIONAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS INSIDE GOOGLE GLASS 5 WEB
  • 6. INTRODUCTIONAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS NEXT STEP GOOGLE and LUXOTTICA announce strategic partnership for Glass to develop innovative iconic wearable devices 6 WEB
  • 7. Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA EXPLORERS AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS EXPLORERS COMMUNITY 7 WEB
  • 8. Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA EXPLORERS AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS GLASSWARE – APPLICATIONS 8 WEB
  • 9. Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA EXPLORERS AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS ‘MY GLASS’ APP 9
  • 10. DEVELOPMENTAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS GLASS DEVELOPMENT KIT - GDK The Glass Development Kit (GDK) is an add-on to the Android SDK that lets you build Glassware that runs directly on Glass. In general, use the GDK if you need the following features: REAL-TIME USER INTERACTION, OFFLINE FUNCTIONALITY and ACCES TO HARDWARE 10 WEB
  • 11. DEVELOPMENTAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS SOFTWARE DEVELOPMENT KIT - SDK 11 METAIO ARPA - SDK WIKITUDE - SDK
  • 12. DEVELOPMENTAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS METAIO AND CAR INDUSTRY METAIO to Unveil First Hands-Free Car Manual on Google Glass, New 3-D Tracking Technology and optimized wearable augmented reality platform 12 WEB VIDEO
  • 13. DEVELOPMENTAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS CityViewAR - HITLABNZ ARFORGLASS.ORG See Christchurch as it was before the earthquakes and building demolitions. 13 WEB VIDEO
  • 14. DEVELOPMENTAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS EUROLEAGUE BASKETBALL The first European basketball content ever developed for Google Glass was from the last Top 16 game between FC Barcelona and Laboral Kutxa Vitoria, thanks to a collaboration with the University of La Salle. 14 WEB VIDEO
  • 15. APPLICATIONSAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS LAYAR for GOOGLE GLASS LAYAR lets you discover AR just saying ‘OK GLASS…SCAN THIS’ Geolayers (QR), interactive printings and advertisements. 15 WEB VIDEO
  • 16. APPLICATIONSAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS The history, architecture, insider tips and hidden gems from over 100 local publisher partners come to life. Right before your eyes. 16 WEB VIDEO
  • 17. APPLICATIONSAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS WORD LENS – QUEST VISUAL Word Lens instantly translates printed words using the Glass camera, in real time! Simply look at some printed text, hold your head still, and see it translated, with no network connection required! 17 WEB VIDEO
  • 18. RELATED THEMESAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS GALAXY GLASS SAMSUNG patents what looks like a wearable augmented reality rival to Google Glass 18 WEB
  • 19. RELATED THEMESAugmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS X6 GLASS - ODG MICROSOFT plans to start developing AR Glasses too with ODG 19 WEB SENSORS High-precision IMU sensors enable a seamless augmented experience and location-centric awareness. DISPLAYS Dual HD see-through displays with brilliant 3D imagery. CLIP-ON MODULES Expands the high-res HD camera capabilities with Short- wave Infrared vision or Laser Rangefinder. PROCESSOR Powerful multi-core processor running a custom, optimized Android OS. CONNECTIVITY Integrated WiFi, GPS and Bluetooth. NEWS
  • 20. Augmented Reality & MARKETING By ISIDRO NAVARRO & RAUL GASA AUGMENTEDREALITYBARCELONA.COM @AR_BCN #ARBCN_GGLASS ISIDRO NAVARRO 20 LinkedIn Youtube Slideshare Google+ Twitter Facebook Scholar Meetup Web