Social Media Habits ofTravel & Tourism Brands in IndiaA Facebook and Twitter Performance ReportTime Period: January 2013
Facebook
MakeMyTrip leads the pack on Facebook with an Unmetric Score of 56.564843 434037353226220102030405060Unmetric Score
Goibibo has the highest number of fans on Facebook with 688,821 fans , followed closely byMakeMyTrip with 674,504 fans.688...
EaseMyTrip.com has ramped up its fan size much faster with a fan growth rate of 54.9% andExpedia India has lost some fans ...
MakeMyTrip, with an engagement score of 124, has better engaged with its fans among thebrands analyzed.12488675648433731 3...
Travel & Tourism brands have posted more number of updates on their Facebook pageabout ‘Travel Destination’ and ‘Deals’ an...
MakeMyTrip has replied the most to its fans’ queries with a staggering 92 replies.924718 166 60102030405060708090100Makemy...
MakeMyTrip has been the quickest to reply to its fans’ queries among the brands analyzed.37:06:3323:50:5922:25:5920:11:031...
Twitter
Goibibo leads the pack on Twitter with an Unmetric Score of 28.2825 2524 24232019 1918051015202530Unmetric Score
EaseMyTrip.com has the highest number of followers on Twitter with more 10,000followers.10,0407,1486,7814,4382,742 2,544 2...
Thomas Cook India ramped up its follower base on Twitter by a whopping 43.8%43.80%7.90% 7.80% 7.10%4% 3.10% 2.70% 2.40% 2....
iXiGo has been the most prolific tweeter with more than 600 tweets.665550456316221170133 132104490100200300400500600700Num...
iXiGo has replied the most to its followers’ queries via Twitter followed closely by ClearTrip.22421468 624834 275 2-50100...
Most of replies by the Travel & Tourism brands were plain text. ClearTrip was the mostapologetic brand with 63 apologies.1...
MakeMyTrip has been the quickest to reply to its followers’ queries on Twitter with anAverage Response Time of 50 minutes....
• Contact Us-• Twitter= @ishanconsult• Facebook=www.fb.com/ishanconsult• Skype=ivinfotech• Mail= ivinfotech@gmail.com
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Online Travel Agency Report on Social Media Habits of Trave

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Online Travel Agency Report on Social Media Habits of Trave

  1. 1. Social Media Habits ofTravel & Tourism Brands in IndiaA Facebook and Twitter Performance ReportTime Period: January 2013
  2. 2. Facebook
  3. 3. MakeMyTrip leads the pack on Facebook with an Unmetric Score of 56.564843 434037353226220102030405060Unmetric Score
  4. 4. Goibibo has the highest number of fans on Facebook with 688,821 fans , followed closely byMakeMyTrip with 674,504 fans.688,821 674,504599,201 576,013 567,849352,981274,502 261,274110,380 88,6210100,000200,000300,000400,000500,000600,000700,000800,000Number of Fans
  5. 5. EaseMyTrip.com has ramped up its fan size much faster with a fan growth rate of 54.9% andExpedia India has lost some fans during the same period.54.90%14.20% 12.90% 12.80%9.70%7.30%4% 2.70% 1.80%-0.07%-10.00%0.00%10.00%20.00%30.00%40.00%50.00%60.00%Fan Growth Rate %
  6. 6. MakeMyTrip, with an engagement score of 124, has better engaged with its fans among thebrands analyzed.12488675648433731 3015020406080100120140Engagement Score
  7. 7. Travel & Tourism brands have posted more number of updates on their Facebook pageabout ‘Travel Destination’ and ‘Deals’ and this has resulted in higher levels of engagement.01020304050607080020406080100120140Fan Photos Festive Offers Contest TravelDestinationInfoEngagementOrientedPostsCorporateSocialResponsibiltyQuestion toFansDeals Brand NewsContent StrategyNumber of Posts Engagement Score
  8. 8. MakeMyTrip has replied the most to its fans’ queries with a staggering 92 replies.924718 166 60102030405060708090100MakemyTrip Yatra.com Thomas CookIndiaCox and KingsIndiaiXiGo Expedia.co.inNumber of Replies
  9. 9. MakeMyTrip has been the quickest to reply to its fans’ queries among the brands analyzed.37:06:3323:50:5922:25:5920:11:0311:30:446:22:24Expedia.co.inThomas Cook IndiaYatra.comCox and Kings IndiaiXiGoMakemyTripAverage Response Time
  10. 10. Twitter
  11. 11. Goibibo leads the pack on Twitter with an Unmetric Score of 28.2825 2524 24232019 1918051015202530Unmetric Score
  12. 12. EaseMyTrip.com has the highest number of followers on Twitter with more 10,000followers.10,0407,1486,7814,4382,742 2,544 2,2981,433891 69402,0004,0006,0008,00010,00012,000Number of Followers
  13. 13. Thomas Cook India ramped up its follower base on Twitter by a whopping 43.8%43.80%7.90% 7.80% 7.10%4% 3.10% 2.70% 2.40% 2.10% 1.50%0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%Fan Growth Rate %
  14. 14. iXiGo has been the most prolific tweeter with more than 600 tweets.665550456316221170133 132104490100200300400500600700Number of Tweets
  15. 15. iXiGo has replied the most to its followers’ queries via Twitter followed closely by ClearTrip.22421468 624834 275 2-50100150200250Number of Replies
  16. 16. Most of replies by the Travel & Tourism brands were plain text. ClearTrip was the mostapologetic brand with 63 apologies.1131 32 27685150100200300400500600Request to DM Request toContactRequest to Viewa LinkRequest forEmailBrand Apology Plain TextTypes of Replies
  17. 17. MakeMyTrip has been the quickest to reply to its followers’ queries on Twitter with anAverage Response Time of 50 minutes.31:11:3230:24:4722:13:5218:48:5316:39:3716:05:3411:53:222:50:340:50:30Via.comCox and Kings IndiaThomas Cook IndiaiXiGoExpedia.co.inCleartripYatra.comGoibiboMakemyTripAverage Response Time
  18. 18. • Contact Us-• Twitter= @ishanconsult• Facebook=www.fb.com/ishanconsult• Skype=ivinfotech• Mail= ivinfotech@gmail.com

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