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State of web development (2012)


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State of web development (2012)

  1. 1. State of Web Development @isaqahmed22/10/2012 1
  2. 2. Introduction• Web development is going through rapid evolution since the onset of mobile (or rather iPhone)• Challenges in presenting content to users with varied network speed, screen size and capabilities limitation has increased manifold• There exists no silver bullet today to make web development easier, and its harder to monetize the content22/10/2012 2
  3. 3. Introduction• This presentation will cover – Challenges of web development in content design, discovery, monetization – Prevailing methodologies – Predictions for the future22/10/2012 3
  4. 4. Challenges : Design• Fragmentation of form factors – websites are accessed from devices with screen sizes as low as 240 pixels to ~2000 pixels width with varying pixel densities• Fragmentation of capabilities – fragmentation is not limited to screen size, it extends to support of browser cookies, performance of JavaScript, inclusion of HTML5 features [1]22/10/2012 4
  5. 5. Challenges : Design• Unknown future – Perhaps the biggest challenge is to develop website for tomorrows unknown devices whose screen size, device capabilities, form is unknown. It could be a wrist watch, a sunglass, electronic kitchen appliance22/10/2012 5
  6. 6. Challenges : Content Discovery• Search Engines are broken – Most web site have dedicated optimized version of web site for mobile phones, which generally involves changes in URL breaking SEO – Should Search engines show search results based on how iphone/android user sees a website or how a PC user sees a website? – How does Search engine handle AJAX calls, where URLs are composed on users interaction with the site• App stores for web apps is not a solution – Packaging web sites into web application is yet another fragmentation of paid v/s unpaid subscriber to the site22/10/2012 6
  7. 7. Challenges : Monetization• Limited screen real estate for Ads – Unlike websites, inclusion of Ads in smaller screen devices impacts the usage of web site more adversely. – Generally small screen devices have one Ad at the bottom of the screen, where as website on PC have ~5-10 Ads22/10/2012 7
  8. 8. Challenges : Quality Assurance• Inventory of devices – Testing website for usability against so many form factors involves buying or renting these devices. – Online tools to test real devices solve this problem to some extent, but experience of testing is bad due to low response time and the service is expensive.22/10/2012 8
  9. 9. Solutions• Responsive web development [2]• Adaptive web development• Combination of Responsive and Adaptive22/10/2012 9
  10. 10. Methodology: Responsive• Emphasis on careful design of the website and maintaining a single copy of website for all form factors.• Web site should alter its form and behavior based on the device capabilities through feature detection• Limitations – Any change in the web site design during maintenance needs to be tested against all form factors – Careful design cannot cover the unknown form of the future device22/10/2012 10
  11. 11. Methodology: Adaptive• Emphasis on having dedicated sites for major/popular devices• Generally a different domain of the website starting with m. or ending with .mobi is maintained and all mobile hits are redirected to them• Limitations : – Time to add/update feature is poor, requires update on all dedicated sites22/10/2012 11
  12. 12. Future of Web development• More challenges – Expect new unknown devices to be internet enabled• Standardization – HTML5 to be more stable• Monopoly of OS : Unknown – Operating Systems hold control over device features exposed to web browser. Access to camera, accelerometer and others are almost unavailable till now (possible explanation: opening of these features will affect app store sales)22/10/2012 12
  13. 13. Future of Web development• More and more websites will be semantically linked• Web developers will be forced to design sites for visually impaired as future users of websites may not necessarily be human22/10/2012 13
  14. 14. Bibliography1. 14