Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Synthèse Lancements 2014

2,054 views

Published on

Une analyse chiffrée des principaux lancements 2014
Critères répertoriés : familles, appellations, positionnements, statuts ...

Published in: Marketing
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you want to download or read this book, copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you want to download or read this book, copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Synthèse Lancements 2014

  1. 1. L’année se termine bientôt… Cinquième Sens a répertorié en France plus de 580 nouveaux parfums à mi-novembre 2014 dont voici quelques analyses. Rendez-vous en décembre pour la suite de notre panorama…
  2. 2. Positionnement – Année 2014 Un marché toujours dominé par les féminins : > 50% Analyse sur 585 lancements Féminin 53% Non positionné 26% Masculin 21% Féminin Masculin Non positionné
  3. 3. Les familles olfactives des parfums féminins - Année 2014 Un marché féminin largement dominé par les parfums fleuris Analyse sur 280 parfums féminins Fleurie 71% Orientale 14% Chyprée 9% Hespéridée 2% Boisée 4% Fleurie Orientale Chyprée Hespéridée Boisée
  4. 4. Les familles olfactives des parfums masculins – Année 2014 2014 Analyse sur 107 parfums masculins 2014 : Les boisés continuent de dominer le marché Les fougères reprennent quelques parts de marché vs 2013 Orientale 17% Aroma>que 12% Boisée 46% Hespéridée 8% Fougère 17% Orientale Aroma>que Boisée Hespéridée Fougère
  5. 5. Répartition familles – parfums non positionnés – Année 2014 Analyse sur 130 parfums Meilleure répartition des familles olfactives Fleurie 31% Orientale 25% Chyprée 3% Boisée 21% Hespéridée 15% Aroma>que 4% Fougère 1% Fleurie Orientale Chyprée Hespéridée Boisée Aroma>que Fougère
  6. 6. 2014 Analyse sur 587 parfums Les appellations – Année 2014 Eau de Parfum 43% Eau de toileIe 45% Cologne 5% Extrait 4% Autre 3% Eau de Parfum Eau de toileIe Cologne Extrait Autre
  7. 7. 2014 Analyse sur 587 parfums Les Statuts – Année 2014 Nouveauté 41% Collec>on 12% Déclinaison 19% Edi>on limitée 17% Flanker 4% Relancement 2% Extension 5% Nouveauté Collec>on Edi>on limitée Flanker Déclinaison Relancement Extension
  8. 8. Cinquième Sens Isabelle Ferrand 18, rue de Monttessuy - 75007 Paris Siège Social 4, avenue du Château - 60113 Monchy-Humières Téléphone / Fax 01 47 53 79 16 / 01 45 55 29 39 N° Siret / TVA CEE 307.736.835.00041 / FR 19 307 736 835 Organisme de formation Déclaration d’existence N° 22.60.00227.60 Statut SARL au capital de 23 760 €

×