2. What is BuzzFeed
Entertainment?
1. Launched in 2013
2. The BuzzFeed Entertainment page
covers celebrity gossip as well as
TV, entertainment, and movie news
4. What’s Trending
● Of the top 10 posts in
January, 7 were video
● Nostalgia posts (old
music, TV) popular in
New Year Season
● Awards!
● Year in Review2018
2018
5. Why It’s Trending ● Why it Sells: People are more
interested in TV/Shows when the
media is talking about it
● Why it Sells: New Years acts as a
bookend for entertainment...A
chance to look back and look
ahead.
● This is more effective at the
beginning of the year because
people feel more nostalgic when
there’s a new year. “I can’t believe
it’s already 2019.” Or Wow. That
show came out 15 years ago!”
BuzzFeed posts a variety content ranging from timely articles and videos to fun quizzes.
https://www.facebook.com/BuzzFeedEntertainment/posts/1605264166185911
Nostalgia (1998)
https://www.facebook.com/BuzzFeedEntertainment/posts/1605264166185911
Nostalgia
https://www.facebook.com/BuzzFeedEntertainment/posts/1599861626726165
BuzzFeed Entertainment
Purple: Facebook Video
Light Green: Photos
Dark Green: Links
Facebook videos outperform the links and photos
Links were popular in January of 2016, but in the 2018 peak it was exclusively video driving a VAST majority of traffic.
Awards season