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- 1. A/B Testing with React Building Data Driven UI Seattle Web App Developer Meetup Jan 2019 Isabela Moreira @isabelacmor
- 2. What’s A/B testing?
- 3. What’s the big deal?
- 4. What’s the big deal? 50% of visitors see the control 50% of visitors see the first variant Order now Order now
- 5. What’s the big deal? Order now Order now 33% of visitors see the second variant Order now 33% of visitors see the control 33% of visitors see the first variant
- 6. Why experiment? - Objective - Optimize for user engagement
- 7. How to experiment Research Identify Hypothesize Experiment Analyze Ship
- 8. Hot tips 🔥 Statistical significance
- 9. Hot tips 🔥 Statistical significance Sample size
- 10. Hot tips 🔥 Statistical significance Sample size Find value
- 11. Hot tips 🔥 Statistical significance Sample size Find value Test something significantly different
- 12. Hot tips 🔥 Statistical significance Sample size Find value Test something significantly different Test small components
- 13. Hot tips 🔥 Statistical significance Sample size Find value Test something significantly different Test small components Test in parallel
- 14. Resources https://neilpatel.com/ab-testing-calculator/
- 15. Resources https://www.optimizely.com/sample-size-calculator
- 16. Resources https://vwo.com/ab-split-test-duration
- 17. Let’s get technical Type to enter a caption.
- 18. Let’s get technical
- 19. Basic React Component
- 20. Basic React component
- 21. Defining our experiment
- 22. Adding variants
- 23. Adding variants
- 24. Adding variants
- 25. Win condition
- 26. Actionable data
- 27. Actionable data
- 28. Actionable Data
- 29. Actionable data
- 30. Actionable data
- 31. 🎉