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How to mess up the implementation of your enterprise social network


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Implementing an Enterprise Social Network is not that easy. A lot of things can go wrong. In this slideshare you find key elements creating a common grounds for enterprise social network.

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How to mess up the implementation of your enterprise social network

  2. 2. No! We don’t want you to fail! We want to help you. This series of slideshare gives you 4 key elements creating a common ground for enterprise social network success.
  3. 3. Key element number 1
  4. 4. IT – HR – Communication Join forces! From the beginning #1
  5. 5. IT, HR and Communication Join forces from the beginning IT plays a crucial role. That’s crystal clear. But IT cannot operate without HR and Communication. The digital workplace is a new workplace. One that requires another mindset and new skills.
  6. 6. Another mindset? - more transparency - sharing - asking for help, showing your vulnerability - working beyond the boundaries of your team, your business unit, even your organisation
  7. 7. 1. Necessary ressources. 2. Necessary knowledge. 3. Client demands. This mindset is new
  8. 8. New skills? - sharing your knowledge, not just in the dynamics of answering questions, but of sharing your knowledge in a proactive way - writing in a concise, more action oriented way
  9. 9. 1. Necessary ressources. 2. Necessary knowledge. 3. Client demands. Those skills are new
  10. 10. 1. Necessary ressources. 2. Old ways of working New ways of working Hierarchical thinking Network thinking Secrecy Transparency Dichotomy: think versus do Time for reflection for everybody Know-it-all Learn-it-all
  11. 11. So: what do people need in order to acquire this new mindset and these new skills?
  12. 12. People need • training • time • a safe environment to learn • executives and managers to set the example • easy to understand guidelines that focus on the do’s and not on the dont’s
  13. 13. Set up initiatives to help 1. executives 2. middle managers 3. employees
  14. 14. Why do executives need help?
  15. 15. Authenticity They are not used to write their communication themselves Vulnerability They are not used either to show themselves as vulnerable people interacting with people from all layers of the company
  16. 16. Why do middle managers need help?
  17. 17. Do not forget the Enterprise Social Network undermines their old status symbols
  18. 18. 1. Necessary ressources. 2.
  19. 19. 1. Necessary ressources. 2. They used to be • the gatekeepers of information • the ones who knew the answers to all the questions • the ones who decided who could follow which training
  20. 20. If you neglect the middle managers you will hear this …
  21. 21. Vrijheid Verantwoordelijkheid Volwassen arbeidsrelatie Verbondenheid The Enterprise Social Network? That’s about showing off.
  22. 22. If executives and middle managers are NOT active on your ESN, sharing knowledge as an employee will be - unsafe - considered as “not working” - seen as personal branding
  23. 23. Why do employees need help?
  24. 24. OK. People know how to post on Facebook. That does not mean they know how they participate in online professional communities.
  25. 25. 1. Necessary ressources. 2.
  26. 26. Learn people how to participate in online communities Not just “older” people!
  27. 27. Learn people how to - consume - contribute - create - share work in progress - show online leadership - build up strong networks - deal with information overload
  28. 28. Translate “social collaboration” into concrete behaviour. Write a charter. And when doing so focus on the do’s and not on the don’ts.
  29. 29. Do you want to know more about the succesfull implementation of social technologies? Follow me on Twitter – LinkedIn – Facebook – Instagram – Slideshare Isabel De Clercq Author of the book Social Technologies in Business